Experience

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  Bushtracks Expeditions

  • Healdsburg, California, United States

  • Director of Marketing

    • Mar 2024 - Present
    • Healdsburg, California, United States

    As the Director of Marketing at Bushtracks, I oversee all consumer marketing activities to drive brand awareness, engagement, and ultimately, revenue growth. With a keen eye for strategy and a passion for storytelling, I lead a dynamic team to execute integrated marketing campaigns that resonate with our target audience.Key Responsibilities:-Develop and execute comprehensive marketing strategies in alignment with company objectives, ensuring consistency across all channels.-Lead the creation of the annual marketing plan, including defining KPIs, budget allocation, and forecasting.-Drive digital marketing initiatives, including PPC, SEO, email marketing, and display advertising, to maximize ROI and drive qualified traffic.-Manage all aspects of social media strategy and execution to increase brand visibility, engagement, and community growth.-Collaborate cross-functionally with sales, trip development, and creative teams to ensure alignment and effectiveness of marketing campaigns.-Analyze marketing performance metrics and provide actionable insights to optimize future campaigns and initiatives.-Stay abreast of industry trends, best practices, and emerging technologies to continuously innovate and improve our marketing efforts.At Bushtracks, we're passionate about providing unforgettable safari and private air experiences while promoting conservation and sustainable tourism practices. With a commitment to excellence and a dedication to preserving Africa's natural beauty, we strive to create meaningful connections between travelers and the incredible wildlife and landscapes of Africa.

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  Replay Destinations

  • Healdsburg, California, United States

  • Director of Marketing, Community Relations and Owner Experience

    • Feb 2017 - Jan 2024
    • Healdsburg, California, United States

    •Developed and managed fully integrated sales and marketing plan with multi-million dollar budget including public relations, community relations, event programming, advertising, social media, digital and print collateral.•Planned and executed events and programming which generated significant brand awareness including 30k followers on Instagram, garnered community support and generated real estate sales for Mill District, a $500M luxury real estate project in Healdsburg.•Directed the development of all branding initiatives ensuring consistent messaging, as well as digital and print marketing assets in collaboration with the sales team including websites, blog, email campaigns, sales presentations, social media campaigns, brochures, and purchaser’s guides.•Led cross-functional design teams and created compelling content for film, photography, print, public relations, online, mobile, and social media.•Organized public engagement opportunities to increase visibility of Mill District within the community through grassroots marketing tactics.•Facilitated partnerships between corporate partners and non-profits organizations.•Provided strategic guidance on how best to communicate complex messages within a specified timeframe.

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  Independent Marketing Consultant

  • Healdsburg, CA

  • Independent Marketing Consultant

    • Jan 2014 - Feb 2017
    • Healdsburg, CA

    Worked with clients spanning all sectors including for-profits in hospitality, nonprofits and government agencies.•Developed and implemented successful marketing campaigns to increase brand awareness, community engagement and customer acquisition.•Organized events to build relationships with stakeholders, community members and potential clients.•Negotiated contracts with vendors and suppliers for services related to marketing activities.•Art directed the design of promotional materials including brochures, flyers, emails, social media posts, and website content.•Utilized social media such as Facebook, Instagram and LinkedIn for promotional and engagement purposes.

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  Heart of Sonoma Valley Winery Association

  • Sonoma Valley, CA

  • Executive Director

    • Feb 2005 - Jan 2014
    • Sonoma Valley, CA

    •Created a culture of transparency through open communication with 24 winery members.•Collaborated with Board of Directors to ensure alignment between organizational mission and vision, core values, and operations.•Created and maintained marketing plan and budget to support program operation and meet organizational goals.•Established and maintained customer rapport and mutually beneficial business relationships.•Created and executed on all aspects of hundreds of winery events hosting between 30 - 3,000 guests.

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  Sundance Institute

  • Park City, Utah

  • Event Producer

    • Sep 2009 - Feb 2011
    • Park City, Utah

    •Managed the entire event production process from pre-production to post-production. Our team was responsible for producing 130 events during the 10-day film festival. Attendance at events ranged from 6 people to 3,000.•Planned and coordinated events, including budgeting, scheduling, vendor selection, logistics, and execution.•Liaised with vendors to ensure timely delivery of services and materials for events.•Generated comprehensive reports outlining successes and areas for improvement following each event.

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  Audelssa Estate Winery

  • Glen Ellen, CA

  • Director of Hospitality and Direct to Consumer Sales & Marketing

    • Jan 2006 - Feb 2010
    • Glen Ellen, CA

    • Managed and oversaw all activities related to consumer sales and marketing.• Managed social media outreach and public relations.• Produced winemaker dinners, wine club events and event weekends, as well as onsite and offsite events targeted at the general public.• Managed tasting room staff and operations.• Coordinated marketing collateral and bi-annual wine releases.• Created email and advertising campaigns.

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  Fritz Underground Winery

  • Dry Creek Valley, CA

  • Director of Sales & Marketing

    • Jan 2002 - Aug 2003
    • Dry Creek Valley, CA

    Fritz Underground Winery is unlike any place you've ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970's, this monumental Gaudi style masterpiece represents a viticultural passion for sustainability, quality, and tradition.• Analyzed and restructured tasting room procedures and operations• Reconfigured and streamlined winery communication infrastructure• Hired and managed tasting room sales personnel including, the implementation of new tasting room policies• Managed direct-to-consumer sales and marketing functions including tasting room, wine club and Internet, as well as onsite, offsite and special events• Developed marketing plan and managed annual marketing and advertising budget

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  Inetz Media Group

  • United States
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Chief Executive Officer

    • May 1999 - Aug 2001

    Inetz Media Group is a professional services firm specializing in Web Application Development and Managed Hosting Services, serving mid to large size organizations since 1997.• Developed business plan and implemented business strategy• Managed corporate strategy, strategic positioning and department budgeting• Developed and managed Internet marketing programs for national/international clients• Managed business partner and community relations• Coordinated and managed trade shows and public relations events

  • Co-founder

    • Nov 1996 - Aug 2001

  • VP, Sales and Marketing

    • Nov 1996 - Apr 1999

    • Developed company marketing plan, managed annual marketing and advertising budget• Developed and wrote content for company collateral and promotional materials• Created company web site navigation and wrote online content• Developed Internet marketing division and educational seminars• Evaluated and developed Internet business and marketing strategies for clients• Managed business development and client relations• Managed marketing and sales personnel• Managed public and media relations