Experience

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  JHSmithDesign

  • Boise, Idaho, United States

  • Owner

    • Jan 2002 - Present
    • Boise, Idaho, United States

    Responsible for all aspects of independently owned design company, including building client relationships, content development, design and marketing direction, and print production.Create multi-level campaigns for businesses, nonprofits,and individuals• Develop budgets for design, production, and media purchasing • Design packaging and innovative sales displays• Photograph products for use in publications, web/e-commerce,and marketing materials• Design overall look and functionality of client websites • Produce package designs for retail• Create compelling proposals for presentation to client’s staffand funding agents• Develop content and direction of radio and television adsNotable achievementsSecured contracts from notable clients as a small company based on merit, despite competition from large agencies

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  SVPN Magazine/Blue Door Magazine

  • Sun Valley, Idaho

  • Art Director/Designer

    • Apr 2014 - Present
    • Sun Valley, Idaho

    Responsible for the overall look and feel of a monthly lifestyle magazine distributed in Sun Valley, ID, and Orange County, CA.• Oversee yearly redesign of magazine• Manage creative department and team of designers • Participate in development of content and layout with editors and publisher • Direct photo shoots for features and cover and edit photos• Organize, proof, and upload final layout• Manage and direct production schedule for press• Update monthly images, ads, and articles for websiteNotable achievements• Increased readership and advertising by creating a cleaner design for improved readability• Improved cohesiveness of departments by implementing a structured proofing system for designers and editors

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  TypoGraphics

  • Sun Valley, Idaho

  • Art Director

    • Jan 1998 - Dec 2002
    • Sun Valley, Idaho

    • Responsible for art direction of design and print materials for clients.• Develop client relationships and create campaigns to successfully brand and market their services and products• Direct design and layouts, colors and images, and managework flow• Direct photo shoots for product and catalogsNotable achievements• Generated new business by developing relationshipswith local companies • Opened and opperated a digital photography studio in the same building in order to offer more comprehensive service to clients and decrease overall production time• Designed, photographed, and produced Holmenkol Ski Tools USA’s first catalog for dealers and public

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  Publicis

  • Boise, Idaho Area

  • Digital Production Artist

    • Jul 1994 - Dec 1998
    • Boise, Idaho Area

    • Responsible for producing and designing advertising and collateralfor corporate clients.• Create graphic elements for both company and client ads• Produce story boards and presentations for client meetingsNotable achievementsStarted as an intern and assumed increased responsibilities quicklyDeveloped campaigns for major corporations