Experience

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  "A GPS for Pet Businesses"

  • Greater Denver Area

  • President

    • May 2013 - Present
    • Greater Denver Area

    Sales and Marketing Consulting firm providing customer-specific strategic and tactical planning for current and start-up manufacturers of pet products based upon an in depth situational analysis.

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  Paragon Products

  • Greater Denver Area

  • Vice President of Sales and Marketing - North America

    • Jul 2011 - May 2013
    • Greater Denver Area

    Responsible for all aspects of Sales & Marketing in North America. Established a Pet Distributor network, pioneering the product in the U.S. and Canada. Designed and executed sales and marketing programs which resulted in radically increased retail distribution and sales.

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  Vo-Toys Inc.

  • Business Development Manager

    • Dec 2009 - Aug 2011

    Responsible for increasing sales and profit across multiple sales channels while increasing efficiencies in the sales and marketing departments.

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  Coastal Pet Products

  • Pet Division Manager

    • Feb 2008 - Oct 2009

    Responsible for delivering profitable sales for the $25M Pet Specialty Division. Managed 5 Regional Managers and 36 independent representatives. Designed and executed programs for new product introductions and promotion. Consulted with other divisions to capitalize on my experience in Mass Market, Farm and Big Box Channels.

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  Rose America Corporation

  • Vice President of Sales

    • Mar 2006 - Nov 2007

    Responsible for delivering sales and profit dollars for the Pet Products division of a $24 M corporation. Managing independent sales representatives and an office staff of 3 supporting associates. Primary focus to diversify business outside of Wal-Mart by adding new customers and improving distribution in existing ones.

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  Aspen Pet Products

  • Director of Sales

    • Dec 1999 - Mar 2006

    Responsible for delivering sales and profit dollars for a $68 M corporation. Managing and developing 7 field sales managers and office staff of 7 supporting associates. Identifying opportunities. Interacting with marketing, operations and finance to develop effective sales and promotional programs. Accurately forecasting sales to manage inventory and budget.

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  TFH Publications

  • National Sales Manager/National accounts Manager

    • Apr 1989 - Dec 1999

    • Managed all divisions including Pet Specialty, Veterinary and Mass Market totaling $30 million in sales.• Managed 5 Regional Sales Managers plus 15 broker groups while maintaining personal responsibility for PETsMART, Petco, Wal-Mart and K-mart.• Developed promotional and merchandising strategies for all divisions.• Grew sales from $13 to $30 million in 9 years, a increase of 130%.

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  Carter Products Div. of Carter-Wallace, Inc

  • Various Sales & Marketing Positions

    • Jan 1975 - Apr 1989

    Held positions of increasing responsibility including Territory, District, National Accounts and Regional Manager, as well as Director of Sales Training, Director of Sales Development and Director of Sales Promotion. • Consistently exceeded budget in all sales positions. • Designed and implemented reorganization plan for the seamless integration and training of 250 person sales force necessitated by acquisition. • Designed and implemented cycle sales promotional program which resulted in a 10% increase in sales. Through more effective use of promotions.