Okay, let’s tackle this. So John has a mix of skills that could be valuable in various industries. Genealogy research is a niche skill, but it shows attention to detail and organizational skills. Database management and information management skills are also valuable. Project management skills are a plus. Location is Richmond, Texas, which is a smaller market. Considering these skills, I’d estimate his rate to be on the lower side of the industry average. Looking at national averages for similar roles, I'd place his rate around $75 per hour, which is a bit lower than the $100–$150 range for similar skills in larger cities or more specialized industries.