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Jodi Mckenzie is a seasoned marketing professional with extensive experience in business development, sales, and strategic planning. She has worked with various companies, including Ground Force Worldwide, Progressive Printing, Saint's Nursing, Kadence Designs, and Twin Lakes Print Co., where she has developed and implemented marketing strategies, managed teams, and driven business growth. She holds an Associate's degree in Business Administration and Management, as well as an Associate of Arts and Sciences in Fine Art and Commercial Art/Graphic Design from North Idaho College. Jodi is also a certified Idaho REALTOR.

Credentials

  • Idaho REALTOR
    Idaho Real Estate Commission
    Aug, 2022
    - Apr, 2026

Experience

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • BUSINESS DEVELOPMENT / BRAND MANAGER
      • Oct 2019 - Present

      Oversee and develop New & Existing Business Opportunities:PARTS SALES:Provide world-class service and increased parts availability to global mining customers through the management of parts sales team. Set goals to exceed annual financial targets and grow global presence through on-site customer assessments and trainingBRAND / MARKETING:Charged with directing both domestic & international marketing efforts creating a global brand in the mining industry, generating worldwide recognition leading to growthResponsible for creating, implementing and measuring all organizational marketing, communications, and public relations activities, including internal company mission, company values, social media strategy, web presence, brand development and guidelinesCoordinate and provide marketing collateral for all internal departments to promote increased sales

    • BRAND / PRODUCT SUPPORT GROUP MANAGER
      • Apr 2017 - Present

      Brand / Product Support Group ManagerBRAND / MARKETING:Charged with directing both domestic & international marketing efforts creating a global brand in the mining industry, generating worldwide recognition leading to growthResponsible for creating, implementing and measuring all organizational marketing, communications, and public relations activities, including internal company mission, company values, social media strategy, web presence, brand development and guidelinesCoordinate and provide marketing collateral for all internal departments to promote increased salesPARTS SALES:Provide world-class service and increased parts availability to global mining customers through management of parts sales team. Set goals to exceed annual financial targets and grow global presence through on-site customer assessments and trainingPRODUCT SUPPORT:Improve, support and implement processes and systems to support and enhance the internal and external job function, including workflow and incident managementEnsure customer satisfaction, and interface with customers based on critical escalations and necessityOversee Product Support Manager (Global Field Service & Technical Communications) to ensure the successful development of the support teams, including hiring, professional development, ensuring employees are on track with their projected career path and trainingDevelop and implement practices and incentive programs that measure the effectiveness and performance of the Product Support GroupOversee Warranty administration with goals to reduce annual warranty liability by supporting market focus on core product lines and through continuous product improvement

    • DIRECTOR, MARKETING
      • Jun 2011 - Apr 2017

      Charged with directing both domestic & international marketing efforts creating a global brand in the mining industry, generating worldwide recognition leading to growth.Responsible for creating, implementing and measuring all organizational marketing, communications and public relations activities, including internal company mission, company values, social media strategy, web presence, brand development and guidelines.Coordinate and provide counseling and technical assistance for all internal departments regarding sales and marketing to promote increased sales.Create engaging content marketing, and manage social media strategy, analyzing and reporting for successes and new opportunities within both. CMS website management.

    • ACCOUNT MANAGER
      • Mar 2007 - Jun 2011
      • IDAHO

      Created sales opportunities by phone and cold calls, established new clients, maintained and grew existing accounts.Heavy focus on large corporate accounts, including grocery retail and hospitality industries.Large project management, working with business expansions to deliver total marketing packages.Copyrighting for corporate accounts, and internal art direction.

    • SCHEDULING & MARKETING MANAGER
      • Oct 2005 - Mar 2007
      • IDAHO/MT

      Managed and scheduled approximately 65 employees, temporary service staffing 15+ health care facilities across MontanaHiring, updating and maintaining employee records and licensing requirementsWorked from home office, heavy problem solving, 24/7 communication with employees and clientsA/R and tracking sales progression, set growth projections and developed plans for achievementManaged all marketing for Saint’s Nursing and assisted living home associated with company

  • Kadence Designs
    • IDAHO / MONTANA
    • DIRECTOR, MARKETING
      • Jul 2005 - Dec 2006
      • IDAHO / MONTANA

      Worked with CEO and Sr. Engineer to developed global marketing strategy for new technology product.Created execution plan, utilizing company research, for gaining global product distribution accounts.Developed logo and packaging design, ad mats, POP display layouts, installation and operation guides, worked with ad agencies and voice over digital media companies for video production.Attended domestic and international trade shows, entertained customers, networking.

    • BUSINESS OWNER
      • Sep 2001 - Jul 2004
      • IDAHO

      Full service digital and offset print, design and sign companyEstablished startup infrastructure, incorporation, real estate acquisition, insurances, accounting and market researchDeveloped policies and processes for all aspects of operations including marketing strategies, quality and efficiency controls, safety and environmental guidesImplemented sales plan to grow business targeting large industrial and retail industries

Education

  • 2017 - 2020
    North Idaho College
    Associate's degree, Business Administration and Management, General
  • 1995 - 1998
    North Idaho College
    Associate of Arts and Sciences (AAS), Commercial and Advertising Art
  • 1991 - 1992
    The University of Montana
    Fine Arts, Fine Art

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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