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Jin Hee Lee profile image

Jin Hee Lee

Senior Manager, Content Marketing & Publishing at Viki, Inc.
Intro Book
Seasoned content marketing professional with expertise in content performance analysis and social media management.
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Location
South Korea, KR
Languages
  • English Full professional proficiency
  • Korean Native or bilingual proficiency
Skills
  • Content Marketing
  • Korean Content
  • Carousel Content Programming
  • Tier Marketing
  • Content Performance Analysis
  • Show all
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Bio

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Jin Hee Lee is a seasoned content marketing professional with a Master's degree in Communication from Seoul National University. She has 10+ years of experience in content marketing, content performance analysis, and management of social media channels. Lee has worked at Viki, Inc. as a Senior Manager, Content Marketing & Publishing, and has also held roles at Seoul National University Communication Lab, Korea University English Camp, Purdue University Department of Communication Research Lab, and Korea Institute of Health and Environment.

Experience

  • Viki, Inc.
    • Seoul, Korea
    • Senior Manager, Content Marketing & Publishing
      • Apr 2014 - Present
      • Seoul, Korea

      - Launching the Korean, Chinese, Taiwanese, Japanese content verticals on Viki and distribution partner sites- Planning internal/external marketing promotion targeting international audience- Managing social media channels such as Facebook, Instagram, Twitter, TikTok, Youtube and more- Managing the Publishing team (Soompi) to increase referrals and viewing conversion- Managing a team that is consisted of 8 people- Tier content marketing including Originals and Exclusive titles- Running CRM campaigns using Braze, Movable Ink and Iterable- Running performance reports using Amplitude, Google Analytics and Looker reports- Use social listening tool (Sprout) to analyze the trends - Scheduling/programming what to feature on website’s Homepage/TV landing page/Mobile carousel banner- Planning an outreach to fan groups, Youtubers and influencers & propose partnerships for marketing campaigns- Leading partnerships to cross promote the content such as WEBTOON, Tapas- Managing the creation of promotional assets like website banners, Mid-roll ads, newsletter images, holiday logos, social media images with designers and copy writers- Creating presentation decks for Campaigns(Top performing Korean titles, Halloween, Competitive Analysis and etc)- Working closely with the Content Acquisition team to give feedbacks on upcoming Korean titles- Creating a script & editing Korean celebrities’ shoutout videos & interviews using Premiere Pro and After Effects- Organising the giveaway event/contest for the fans and working closely with Community team- Attending drama press conference, engaging audience real time by using social media platforms - Working with engineers to build/improve internal Content Management System including marketing tools - Working with international team comprising of Americans, Singaporean, Chinese, Japanese and Filipinos - Liaising with major television broadcasters from Korea like KCP, SBS, KBS, MBC, Jtbc, Tvn, CJ E&M and more

  • Seoul National University Communication Lab
    • Seoul, Korea
    • Research Assistant
      • Mar 2012 - Feb 2014
      • Seoul, Korea

      - Using a statistical package to process and analyze data- Performing supervisory and training duties

  • Korea University English Camp
    • Seoul, Korea
    • Camp Manager
      • Jun 2011 - Aug 2011
      • Seoul, Korea

      - Helping native English-speaker teacher to properly communicate with the students- Promoting educational program - Organizing English Camp program

  • Purdue University Department of Communication Research Lab
    • West Lafayette, Indiana
    • Research Assistant
      • Aug 2010 - May 2011
      • West Lafayette, Indiana

      - Assisting with research projects under the supervision of professors at Purdue University- Leading the group discussion and Focus group- Assisting in the setup, operation and maintenance of research instruments/equipment

  • Korea Institute of Health and Environment
    • Korea
    • Research Assistant
      • Sep 2010 - Dec 2010
      • Korea

      - KFDA-sponsored project- Developing Risk Communication Training Program for KFDA officials - Participating in a project targeting Ministry of Food and Drug Safety - Creating an educational video, leaflet and book to inform the government officials about how to deal with media

Education

  • 2011 - 2014
    Seoul National University
    Master’s Degree, Communication
  • 2008 - 2011
    Purdue University
    Bachelor’s Degree, Public Relations and Advertising

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Industry Focus. “Technology, Information and Internet”

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