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Jim Cordell

Digital Communications Specialist at Ketjen Corporation
Intro Book
Marketing expert with extensive experience in public relations, advertising, and social media.
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Location
Greater Houston, US
Skills
  • Public Relations
  • Advertising
  • Marketing
  • Copywriting
  • Social Media Marketing
  • Show all
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Bio

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Jim Cordell is a seasoned marketing professional with extensive experience in public relations, advertising, marketing, and social media. He has worked as a Digital Communications Specialist, Content Marketing Specialist, Independent Contractor, and Vice-President & Chief Creative Officer, managing various marketing campaigns, social media, and public relations for notable companies like Ketjen Corporation, Ambiq, SIDES & Associates, Galveston.com & Company, and SYSCO Corporation. He holds a BA in Communication and Media Studies from Baylor University and is certified in Inbound Marketing.

Credentials

  • Inbound Marketing Certified
    HubSpot Academy
    Nov, 2020
    - Apr, 2026

Experience

  • Ketjen Corporation
    • Houston, Texas, United States
    • Digital Communications Specialist
      • Oct 2023 - Present
      • Houston, Texas, United States

  • Ambiq
    • Austin, Texas, United States
    • Content Marketing Specialist
      • Nov 2021 - Sep 2023
      • Austin, Texas, United States

  • SIDES & Associates (Lafayette, LA)
    • Lafayette, Louisiana, United States
    • Independent Contractor
      • Dec 2020 - Oct 2021
      • Lafayette, Louisiana, United States

      Managed combination of effective social text marketing, interviewing, video editing, copy/scriptwriting, and public relations for an 8-month contract. Utilized professional experience and skills to increase public education and awareness. Contributed to marketing and social media campaigns and strategies, including content creation and implementation of schedules. Researched, developed, and wrote numerous company RFP proposals. • Collaborated with Louisiana Governor’s Office of Homeland Security and Emergency Preparedness (GOHSEP) to educate and inform Louisiana residents about Covid-19 pandemic’s social, psychological, and mental health implications• Maintained ConquerCovid19.la website• Created and maintained Conquer Covid-19 LA YouTube channel

  • Galveston.com & Company
    • Galveston, Texas, United States
    • Vice-President & Chief Creative Officer
      • May 1994 - Dec 2020
      • Galveston, Texas, United States

      Led effective conception, development, and implementation of Galveston Island's official tourism website and administered website promotion, content creation, and advertising. Steered successful management of overall company internal communications as well as external public relations, press releases, and social media marketing. Wrote and produced weekly podcasts and videos and successfully created and implemented all corporate email marketing campaigns. Leveraged RDF Site Summary or Really Simple Syndication (RSS) web feed to disseminate news stories and blogs. Founded and produced Galveston Restaurant Week.• Contributed to promotion and encouragement of visitor engagement by developing and implementing robust strategies• Created and developed first US travel destination i-Tunes podcast, 2005 • Ran company-wide email newsletter – growing the publishing cadence by creating an editorial calendar and refining the publishing process. Increased subscription base to 225,000 in under two years.• Created, developed, and produced Galveston.com TV for streaming, mobile apps, OTT, and YouTube• Secured Stevie Awards for Best Website Design (Galveston.com) and Best Interactive Multimedia (Second Life Galveston Island)

  • SYSCO Corporation
    • Houston, Texas, United States
    • Product Information Specialist
      • Jan 1993 - May 1996
      • Houston, Texas, United States

      Served as product and video producer and senior copywriter for all company-wide B2B marketing. Facilitated in production of bi-annual Marketing Communications Conferences. Supported all business centers with marketing communications and creative.• Responsible for naming of numerous standalone specialty product lines• Wrote, produced, and directed Casa Solana marketing/branding video launch, capturing top award in annual Vector Awards

  • The Editing Company
    • Houston, Texas, United States
    • Electronic Graphics / Editor
      • May 1991 - Jan 1993
      • Houston, Texas, United States

      Contributed to production of regional and national advertising spots for clients including Conoco, Exxon, Enron, University of Texas Medical System, and Living Well. Subtitled and edited movies for Spanish-speaking audiences.

  • SportsCom
    • Houston, Texas, United States
    • Electronic Graphics
      • May 1990 - May 1991
      • Houston, Texas, United States

      Aided in promo ideation for use in nationally-broadcast promos and programs viewed across different company networks

  • KRIV-TV Fox 26
    • Electronic Graphics
      • Aug 1989 - May 1990

      Produced electronic graphics for daily newscasts and locally-produced public service programs.

  • KWTX-TV
    • Electronic Graphics
      • May 1987 - Aug 1989

      Produced electronic graphics for daily newscasts and locally-produced public service programs.

Education

  • 1983 - 1987
    Baylor University
    BA, Communication and Media Studies

Suggested Services

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Industry Focus. “Marketing and Advertising”

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