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Jessica Downing is a seasoned creative professional with 15+ years of experience in web design, graphic design, and advertising. She has managed digital ad creative and integrated marketing solutions, and led creative campaigns that elevate the CWI brand. Jessica holds a Master of Science in Instructional and Performance Technology and a Bachelor of Applied Science in Graphic Design.

Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Creative Manager
      • Feb 2015 - Present

      Responsible for managing the development of digital ad creative as well as integrated marketing solutions and upholding creative integrity of all design work. In charge of maintaining the College’s brand and graphic standards in internal, external, and electronic publishing. Includes brand positioning and strategy to elevate visibility and awareness of the College. Key duties:- Lead in-house and external resources to translate marketing and campaign strategies into effective, cohesive creative. - Lead creative campaigns that are innovative, original and indicative of the CWI brand.- Manage design and art direction for all photography, print, and electronic projects generated by the Marketing and Advancement Department. - Work directly to support internal department and program needs.

    • Web and Graphic Designer
      • May 2009 - Feb 2015

      Internal graphic designer responsible for College branding, website design, print advertising, promotional items, and other materials as needed. Provide creative direction on marketing campaigns, creative that is outsourced, and advise on all College design work to ensure branding is maintained.- Established cohesive branding for the College that included launching official College stationery, organization-wide design standards for marketing collateral, and development of comprehensive Brand Style Guidelines.- Project lead on a complete College website redesign (www.cwidaho.cc) and migration to Drupal.- Managed the College website, including all website requests, updates, and web communication for the College.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant
      • Aug 2008 - May 2009

      - Designed ads promoting the graduate program.- Reduced technical support demands of faculty and increased ramp up time of IPT students in course work by designing several job aids on various topics including Google docs and end note web.- Assisted instructors in research needs.

    • Graphic Designer
      • Nov 2006 - May 2009

      - Managed estimating, ordering, proofing, and delivery of offset and digital press projects.- Designed alumni materials including membership appeal packets, calendars, banners, invitations and programs, promotional merchandise, postcards, brochures, and more. - Established logo development for Alumni Chapters.- Created brand management documentation and initial components of architectural collateral for Alumni logo and branding.

    • Graphic Designer
      • Aug 2004 - Jun 2005

      - Prepared lettering for plaques, trophies, and memorabilia for local clubs and organizations.- Restored logo and image files for sublimation.- Photo manipulation to create customized memorabilia.

Education

  • 2007 - 2009
    Boise State University
    Master of Science (M.S.), Instructional and Performance Technology
  • 2005 - 2007
    Boise State University
    Bachelor of Applied Science (B.A.S.), Graphic Design
  • 2002 - 2005
    College of Southern Idaho
    Associate of Applied Science (A.A.S.), Graphic Design

Suggested Services

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Industry Focus. “Graphic Design”

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