Experience

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  Killam Apartment REIT

  • Canada
  • Real Estate
  • 200 - 300 Employee

  • Manager, Web & Social Media

    • Apr 2024 - Present

    My area of focus is on the management and growth of Killam's digital presence. I also work with their leasing teams in marketing our residential and commercial buildings and their network if Seasonal Resorts in NB & Ontario.My duties include:Acting as Web Administrator for their Corporate website and their network of satellite micro websites. Responsible for regular content updates, SEO, maintenance, and marketing of these websites to potential folks interested in renting with Killam. Provide ongoing support to Killam’s leasing team in the use of Yardi’s CRM program. I also train new leasing agents in the use of the program, troubleshoot issues, and also their online application form. Conducting regular tests and audits to ensure the application form is working correctly.Responsible for the management, development, and growth of Killam's Social Media channels to actively support corporate and leasing objectives. Develop content, select images, and post on their channels and develop the overall Social Media Strategy for the organization. I also manage their Paid Social Media Marketing initiatives.Responsible for the management and growth of their Google AdWords account, this includes the creation of new campaigns for both Google Text & Display, developing ad content, managing the budget and preforming regular maintenance of these ads. Manage their online reputation management initiatives. Liaison with consultants on a variety of digital marketing activities. Acting as one of their main contacts.Creating reports for web statistics, online marketing initiatives.Ensure Killam's visual identity is adhered to in all Killam online content and initiatives.Providing insight and support to the annual marketing budget. Supervise and mentor the marketing co-op student. Involved in the selection, interview and management of their work during their placement.

  • Web & Social Media Coordinator

    • Jun 2018 - Apr 2024

    Currently, I'm Killam Apartment REIT's Web & Social Media Coordinator. My area of focus is on the management and growth of their digital presence. I also work with their leasing teams in marketing our residential and commercial buildings and their network if Seasonal Resorts in NB & Ontario.My duties include:Acting as Web Administrator for their Corporate website and their network of satellite micro websites. Responsible for regular content updates, SEO, maintenance, and marketing of these websites to potential folks interested in renting with Killam. Provide ongoing support to Killam’s leasing team in the use of Yardi’s CRM program. I also train new leasing agents in the use of the program, troubleshoot issues, and also their online application form. Conducting regular tests and audits to ensure the application form is working correctly.Responsible for the management, development, and growth of Killam's Social Media channels to actively support corporate and leasing objectives. Develop content, select images, and post on their channels and develop the overall Social Media Strategy for the organization. I also manage their Paid Social Media Marketing initiatives.Responsible for the management and growth of their Google AdWords account, this includes the creation of new campaigns for both Google Text & Display, developing ad content, managing the budget and preforming regular maintenance of these ads. Manage their online reputation management initiatives. Liaison with consultants on a variety of digital marketing activities. Acting as one of their main contacts.Creating reports for web statistics, online marketing initiatives.Ensure Killam's visual identity is adhered to in all Killam online content and initiatives.Providing insight and support to the annual marketing budget. Supervise and mentor the marketing co-op student. Involved in the selection, interview and management of their work during their placement.

• 

  Canadian Cancer Society - Nova Scotia

  • Halifax, Canada Area

  • Digital Specialist

    • Jan 2016 - Jun 2018
    • Halifax, Canada Area

    Creation and the management of micro fundraising sites using Luminate Online for the Society's Atlantic Canadian revenue development teams. Coordinated Cancer.ca website and acting as website administrator for the region. Executed email marketing campaigns for various fundraising initiatives. Responsible for the creation and management of various Digital Advertisement campaigns. Involved in the creation and management of social media campaigns to support fundraising and mission related activities as well as provide training, expertise and guidance to various stakeholders. Provided Luminate Online support and training to fundraising event managers and Cancer Society Staff.Creating reports for web statistics, online marketing initiatives and fundraising eventsProvided user training to staff with the creation of online videos. Provide help and assistance to the general public using online platform.Ensured CCS visual identity and web development standards are adhered to in all CCS online content and fundraising initiatives.

• 

  IWK Health Centre Foundation

  • Annual Giving Assistant

    • Aug 2014 - Dec 2015

    Provided support to annual programs. Scheduled meetings and took minutes. Coordinated distribution and monitoring of materials and mailings.Prepared stewardship materials (certificates, payment reminder letters, and thank you letters). Created tracking spreadsheets for tracking financial and other information. Created a database of all their marketing materials. Provided timely administration support to Manager of Annual Giving. Booked travel and completed expense claims, scheduled meetings and monitored calendar.Assisted in the coordination and management of various Foundation events.Responsible for updating the Foundation’s web events calendar.

• 

  PartSelect.com (Eldis Group)

  • Community Coordinator

    • Nov 2011 - Jan 2014

    Managed online communication across various social platforms including Facebook, Twitter, YouTube, Google+, LinkedIn and Pinterest.Wrote a variety of articles, how-to guides, and web content on topics such as home appliance repair to money saving tips for a wide range of online audiences.Developed and marketed articles for the content section of PartSelect and formatted the articles using HTML and an in-house content management system.Assisted in SEO support that included content link building and keyword targeting.Established relationships with bloggers through guest blogging outreach and email marketing with the purpose of expanding online presence.Responsible for online reputation management, promotion of monthly customer contests and giveaways. Developed and implemented a communication plan for the organization and acted as media contact for the organization.

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  Theriault Financial Inc

  • Client Service Assistant

    • Feb 2011 - Nov 2011

    Answered phone inquiries from clients about group insurance and financial questions; directed appropriate questions to agents when required. Sorted incoming mail, faxes, and deliveries for distribution. Prepared and send outgoing faxes, mail, and packages.Responsible for electronic and paper file maintenance, photocopying and form completion.

• 

  Nova Scotia Health Research Foundation

  • Communications Assistant

    • Jun 2007 - May 2010

    Managed all edits and updates for the Foundation’s website and supervised the development of two external websites required for special events.Coordinated the development and creation of various publications: electronic and print newsletters, news releases, annual reports, program guidelines and electronic forms, web site traffic reports. Conducted surveys and interviews with members of the research community regarding their work to identify opportunities for growth and further research opportunities.Assisted with the development and execution of workshops, conferences and other special events. Acted as media contact for the Foundation.Arranged for courier deliveries. Responsible for dealing with information requests, ordering office and promotional supplies, scheduling meetings, distribution of incoming faxes, e-mails and letters, file set-up and maintenance, photocopying, form completion.Maintained an inventory of promotional materials.

• 

  Casino Nova Scotia

  • Player Services Representative

    • Jul 2005 - Jun 2007

    Processed ticket orders for Casino events over the phone and in person. Required to complete a daily cash balance sheet.Registered guests and helped administer the Casino rewards program.Supervised special events and conducted the daily prize draws. Liaised with bus tour operators and acted as the point of contact at the facility.

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  Newfoundland and Labrador Hydro

  • Hydrowise Program Coordinator

    • Jan 2005 - May 2005

    Compiled, edited and researched content for the customer service webpage on Hydro’s website.Drafted a communication plan that outlined the Hydrowise school program including the long term goals of the program Wrote articles for the Outlet, the quarterly employee magazine.Served as an ambassador for the company at various public events.

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  The Chronicle-Herald

  • Customer Service Representative

    • Apr 2002 - Dec 2004

    Handled incoming calls, addressed customer complaints, and made outgoing calls to inquire about service delivery by the company. Processed customer account payments and provided office administration support including: file set up and maintenance, photocopying, form completion, and email follow-up.Liaised with internal departments and provided feedback to the Marketing Department on new initiatives.

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  Atlantic Canada Opportunities Agency (ACOA)

  • Junior Communications Officer

    • May 2004 - Aug 2004

    Organized the ACOA Pavilion for Tall Ships 2004. Coordinated the signage, information packages and guides. Recruited and scheduled volunteers. Prepared press releases, articles and speeches for ACOA staff.Facilitated monthly lunch and learn opportunities for staff and updated the corporate intranet.

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  Atlantic Provinces Economic Council (APEC)

  • Marketing Assistant

    • May 2003 - May 2004

    Assisted in planning the 50th Anniversary of APEC. Researched the history of the organization including: former Boards of Governors, lists of employees, a timeline of significant dates, and drafted a brief administrative history.Prepared an e-Bulletin that updated media and the members of APEC about current activities and schedule of events for the celebration. Updated the media and membership databases.Responded to media requests and handled all inquiries for information.