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Jennifer Watt is a seasoned graphic designer with 20+ years of experience in visual communication, brand enhancement, and project management. She has a strong background in full-stack web development, programming, and various design software. Her expertise spans multiple industries, including marketing, creative direction, and video editing. With a degree in Computer Programming AAS from Baker College Online, Jennifer has honed her skills in graphic design, web development, and programming. She has worked with various clients, including EmpowerFi, StockPulse, Freelance, Designer Decal, and Fleet Graphics, delivering high-quality visual solutions and innovative designs. Jennifer is based in Coeur d'Alene, Idaho, and is well-versed in the latest design trends and technologies.

Experience

    • Senior Graphic Designer
      • Dec 2023 - Present

    • Senior Graphic Designer | Marketing and Creative Director
      • Oct 2019 - Dec 2023

      As a Senior Graphic Designer & Video Editor at StockPulse, I’m at the forefront of creativity, weaving innovation with practicality across diverse channels and campaigns. I excel in producing documentaries, advertisements, interviews, and engaging social media content, coupled with arranging and editing unprocessed video. My responsibilities extend to developing and implementing cutting-edge design concepts, aligning with solid brand standards and identity.My core contributions include:● Designing Across Channels: From sales assets to website design, social media, and print, I utilize my strong grasp of visual design to create high-caliber creative products, often within constrained time frames.● Project Management: I oversee all design projects from conception to delivery, ensuring a unified brand presence and achieving a 20% improvement in project efficiency through effective collaboration.● Brand Enhancement: Implementing innovative design concepts across various platforms, I’ve been instrumental in enhancing brand identity and ensuring brand consistency, leading to the continuous evolution of visual brand identity.● Social Media Presence: By establishing an effective social media presence on platforms like Facebook, Instagram, YouTube, TikTok, and Twitter, I have fostered measurable expansion and improved customer interaction.● Trend Awareness: Keeping up with industry technology, trends, and techniques, I maintain a diverse content portfolio that results in increased viewer engagement.A few noteworthy accomplishments include completing full projects of internal visual art and video productions for brand assets like StockPulse, Hunting Hidden Treasures, and StockPulse Silver Symposium, and partnering with coworkers on design, creative strategy, and branding projects to achieve common goals.

    • Graphic Designer | Video Editor | Website Designer
      • Nov 2017 - Oct 2019

      As a Freelance Graphic Designer, Video Editor, and Website Designer, I embraced the opportunity to grow professionally by offering an array of design services to a diverse clientele. With a keen eye for detail and a commitment to quality, I navigated the complex landscape of visual communication, delivering results that resonated with client needs and brand standards.Key responsibilities and accomplishments include:● Versatile Design Expertise: Crafted numerous video, motion graphic assets, and custom visual components that found implementation across media applications such as print publications, brochures, online/offline advertisements, email campaigns, and social media.● Web Development: Utilized WordPress (including the Divi theme) to build responsive website content, navigation, and dynamic sliders, tailoring solutions that ensured brand consistency across platforms.● Client-Centric Approach: Established and nurtured professional relationships by understanding and meeting client specifications, always with an eye to branding requirements and creative excellence.● Project Management: Skillfully juggled multiple projects and stakeholders, showcasing an ability to align various elements and deliver cohesive, compelling final products.My freelancing tenure provided a vibrant and challenging environment that further enriched my skills and allowed me to explore innovative avenues in design and content creation. The versatility of my experience during this period stands as a testament to my adaptability and determination to excel in all areas of my craft.

    • Senior Graphic Designer
      • Sep 2009 - Oct 2019

      In my role as Senior Graphic Designer at Designer Decal, I played a pivotal part in transforming creative ideas into tangible solutions. Working with a business that specializes in large format printing and distribution services across the country for car wraps, signage, and decals, my responsibilities spanned from concept development to execution, aligning with internal marketing objectives and branding principles.Here's an insight into my journey and some of the key achievements:● Innovative Design & Collaboration: Led a variety of visual projects, from video editing and social media campaigns to email newsletters and promotional materials. My efforts drove brand awareness and ensured alignment with the company's vision.● Problem-Solving Expertise: Successfully navigated complex client project concepts, discovering and executing effective solutions under tight deadlines, leading to a 100% improvement in print asset quality.● Mentorship & Team Leadership: Provided constructive guidance to junior team members, fostering an innovative and collaborative environment that emphasized creativity and excellence.● Quality Assurance & Branding: Ensured color correctness and brand consistency, meeting customer expectations through high-quality print assets, while also leading cohesive branding projects across diverse media platforms.● Strategic Asset Optimization: Designed targeted marketing materials, leveraging performance data to enhance and optimize assets, resulting in increased campaign effectiveness and client satisfaction.My tenure at Designer Decal was marked by a relentless pursuit of creativity, a passion for quality, and a commitment to delivering value for both the business and our clients. My experience there stands as a testament to my ability to blend artistry with strategy, crafting visual narratives that resonate, inspire, and engage.

  • Fleet Graphics
    • Bonners Ferry, ID
    • Lead Graphic Designer
      • Sep 2000 - May 2007
      • Bonners Ferry, ID

      • Designed and proofed art designs to client specifications for vehicle, box truck and trailer wraps meeting and exceeding expectations.• Streamlined digital press department for more efficient processes, saving money for the company. • Managed multiple projects simultaneously, designing, proofing, prepress, quality assurance, shipping, logistics, and invoicing for fleet manufacturers nationwide.• Spoke with clients to ascertain accurate project requirements.• Provided support as necessary to ensure the highest customer satisfaction.

Education

  • Baker College Online
    Computer Programming AAS
  • 1984 - 1988
    West Grand High

Suggested Services

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Industry Focus. “Graphic Design”

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