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Bio

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Jeannette Rocher is a seasoned broadcast journalist and media relations expert with a proven track record of delivering high-impact storytelling and strategic communications. With a strong foundation in broadcast journalism, television, and radio, she has anchored various news programs, hosted live events, and produced engaging content for diverse audiences. Her expertise spans media relations, social media, and storytelling, making her a compelling voice in the industry.

Experience

  • MCA Media Group
    • Lethbridge, Alberta, Canada
    • News Anchor / Weather Anchor
      • Apr 2019 - Present
      • Lethbridge, Alberta, Canada

      Weekend News Anchor, daily weather analyst, host of longer interview segments on BCN and anchor of "Alberta Weekly" on The News Forum out of Toronto.

    • Publicist
      • 2017 - 2019

      2017-18 Corb Lund Music, Inc. - Lethbridge, ABPublicist ● Wrote press releases, bios, web blurbs● Managed media relations strategies to garner media attention and exposure, while handling press inquiries and coordinating interviews ● Monitored media mentions● Devised communication strategies and coordinated digital marketing campaigns to increase brand awareness using key messages on all digital channels (website, newsletter, social media, online store)● Created social media content and coordinated the posts through use of content planning calendar in collaboration with other members of the social media team● Planned promotional activities for online store● Monitored social media algorithms and analytics to maximize potential audience reach

  • Lethbridge & District Exhibition
    • Lethbridge, Alberta, Canada
    • Executive Assistant / Special Events & Volunteer Coordinator
      • 2018 - 2018
      • Lethbridge, Alberta, Canada

      Administrative Duties:● Provided administrative support duties by organizing meetings, workshops, surveys, monitoring emails, phone calls, reception duties, responding to inquiries● Prepared purchase orders, assisted with accounts receivable / payable● Kept up-to-date records, phone lists and manage a filing system ● Direct liaison between the Executive Director, Board of Directors, past presidents and provided communication between the executive and staff● Catered staff, board and past president events/meetings● Sent invites, managed RSVPs, booked meeting rooms using Event Pro management system, prepared agendas and board packages, recorded meetings, prepared minutes, and responded to board requests.Event Coordination and Planning Duties:● Was part of the team that organized Lethbridge’s largest event (Whoop Up Days) and the Whoop Up Days parade● Managed invites and logistics for the dignitaries in the Whoop Up Days parade● Organized City Councilor’s attendance in the parade ● Helped plan and organize the President’s reception during Whoop Up Days● Booked travel and hotels for the Executive, coordinated transportation ● Was in charge of catering the VIP suite daily during Whoop Up Days Volunteer Coordination Duties:● Organized 60 volunteers for the annual week-long Casino fundraiser (an event that brought in $400,000 to Ex Park)

  • Shaw TV
    • Lethbridge and Calgary, Alberta, Canada
    • Host and Producer
      • Feb 2014 - Oct 2016
      • Lethbridge and Calgary, Alberta, Canada

      ● On-location anchoring / hosting for go! on Shaw TV● Co-host of live morning show "Trending" on Shaw TV Calgary ● Co-hosted national programming “National Aboriginal Day” which aired across Canada● Gathered, researched, wrote, operated video camera, voiced and edited content for Shaw TV programming● Prepared content for on-air and online● Interviewed guests● Provided editorial leadership and make editorial decisions for programming● Produced line-ups, scheduled traffic, weather, and other programming content● Provided creative ideas for the look and feel of production● Scheduled host's recorded hits, edited bumpers, intros, graphics, extros, teases, etc. ● Interacted with and engaged viewers on social media

  • CTV News
    • Lethbridge, AB
    • Reporter / Video Journalist
      • Nov 2012 - Nov 2013
      • Lethbridge, AB

      ● Gathered, wrote, produced, reported and edited breaking news for CTV Lethbridge, CTV Calgary and CTV National News● Generated original story ideas ● Developed and maintained on-going relationships with the community to bring local news coverage to southern Alberta● Gathered and produce news content and features daily● Conducted on and off-air interviews● Maintained attention to detail while researching and cross checking facts● Operated video camera for interviews and breaking news footage● Distributed content through social media (Twitter / Facebook) and other news formats ● Represented CTV in the community while both on and off the air

  • KSPN 2 News
    • Saipan, Northern Mariana Islands / Guam, USA
    • Anchor / Reporter
      • Oct 2009 - Sep 2012
      • Saipan, Northern Mariana Islands / Guam, USA

      ● Co-anchored live newscast Monday to Friday at 6 pm.● Anchored and produced daily updates for sister station KUAM NBC / CBS ● Developed and maintain an on-going relationship with the community to bring local news coverage to the CNMI (Commonwealth of the Northern Mariana Islands) including the islands of Saipan, Tinian, and Rota.● Cultivated a working knowledge of the CNMI’s judicial, political, social and economic issues while covering cops and courts, health care, education, government, politics, arts, entertainment and tourism.● Gathered and produce news content and features daily● Live-hits during election coverage● Conducted on and off-air interviews● Maintained attention to detail while researching and cross checking facts● Operated video camera for interviews and breaking news footage● Updated daily news content for website● Gathered and maintained community contacts● Represented KSPN 2 in the community while both on and off the air● Co-hosted the 2010, 2012 Attorney General Cup competitions ● Co-hosted 2011, 2012 4th of July parades

  • WorkerBee.TV
    • Winnipeg, MB
    • Project Manager / Writer Producer
      • Nov 2007 - Oct 2009
      • Winnipeg, MB

      ● News, promotions and web content producer for online and mobile platforms● Wrote scripts, intros/ extros / leads / tags / banter for EOtv (Entrepreneur TV, OfficeWeekly TV and ESCN web casts)● Created storyboards for advertising, promotional, sales, instructional and educational videos● Project manager and writer/producer for client projects (video newsletters / online video / web pages and blogs)● On-air talent / host / anchor● Teleprompter / studio prep / booked talent and studio time ● Non-linear editing in Final Cut Pro● Email marketing / stats reports / Google Analytics / layout and design using Adobe Photoshop, InDesign, Publisher, Quark Xpress, Word Press● Copy writing and copy editing ● Created company Power Point presentations

    • Development and Marketing Coordinator
      • Mar 2005 - Jul 2007
      • Winnipeg, MB

      ● Assisted both the Revenue Development and Marketing Directors with fundraising and promotional activities ● Wrote profiles, articles and announcements for Aria newsletter ● Prepared proposals, press releases and correspondence● Coordinated direct mail campaigns and communications pieces (brochures, programs, newsletters)● Managed the donor and subscriber databases ● Organized “Student Night at the Opera” and School Tour programs ● Designed advertising / marketing / promotional pieces● Assisted in the planning of fundraising and outreach events● Recruited, trained and managed volunteers● Acted as the Secretary to the Board of Directors and Executive Committee (included the recording and circulation of minutes, creating of agendas, etc.) ● Assisted in the development and implementation of a focus group

  • CBC Television
    • Winnipeg, MB
    • Chase Producer (Internship)
      • Jul 2004 - Aug 2004
      • Winnipeg, MB

      CBC News/Countrywide (Canadian Broadcast Corporation) – Winnipeg, MB Internship – Writer / Producer ● Found content for the program● Pitched story ideas daily ● Developed stories, did research, phone interviews, booked on-air interviews● Wrote scripts, intros, extros, promos, leads and tags ● Searched archives for video footage to cover interviews with b-roll ● Produced and edited news packages

    • Marketing Coordinator (Volunteer)
      • Jan 2003 - Jul 2004
      • Winnipeg, MB

      • Assisted with the planning and execution of the annual “Big Bike for Stroke” fundraising event.• Arranged corporate sponsorships.• Wrote radio copy and public service announcements.• Promoted events and campaigns on television and radio.• Designed print advertising pieces for newspaper publications.• Created and assembled media kits• Wrote press releases, fact sheets, backgrounders and other PR materials• Developed marketing strategies and a marketing plan

  • 92.9 Kick FM
    • Winnipeg, MB
    • Morning Show Host
      • Sep 2003 - May 2004
      • Winnipeg, MB

      ● Writer / Producer / Reporter / Morning Show Co-Host● Wrote and reported news, traffic, weather, sports, entertainment ● Found content for morning show topics / discussions / contests / promos, etc.

  • Winnipeg Harvest
    • Winnipeg, MB
    • Public Relations Assistant (summer student)
      • Jun 2003 - Aug 2003
      • Winnipeg, MB

      • Created public awareness campaigns to educate the community about hunger and poverty throughout the province of Manitoba• Developed Communications Strategy to maximize media exposure and public image• Coordinated the presence of mobile donation sites at special events, festivals and sporting events throughout the province. • Created concepts behind promotions and contests including the implementation of a “Frisbee for Food” game at all donation sites. • Special event planning including organization, logistics and execution• Fundraising • Formed community partnerships • Media relations - organized successful media conferences / wrote media releases, media alerts and created media kits.• Wrote radio copy and PSA’s / promoted events and campaigns on radio and television.

Education

  • 2001 - 2004
    Red River College of Applied Arts, Science and Technology
    Diploma, Creative Communications; Broadcast Journalism
  • 2017 -
    University of Calgary
    Public Relations/Image Management

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