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Hayley Carr is a seasoned digital marketing professional with 10+ years of experience in copywriting, SEO, social media, and campaign performance analysis. She has held various roles, including Head of Campaign Performance, Optimisation Analyst, and Digital Marketing Expert, and has worked with companies like LOCALiQ_UK, PwC, Manpower, The Instant Group, Northumbria Students' Union, Walt Disney World, and Green Media. Hayley holds a Bachelor's Degree in Business Studies and has obtained a Google Ads Search Certification.

Credentials

  • Google Ads Search Certification
    Google Ads
    Nov, 2022
    - Apr, 2026

Experience

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Head of Campaign Performance
      • Aug 2021 - Present

    • Optimisation Analyst
      • Nov 2019 - Aug 2021

    • Senior Digital Account Manager
      • Aug 2019 - Nov 2019

    • Digital Account Manager
      • Jul 2019 - Aug 2019

    • Digital Marketing Expert
      • Sep 2018 - Jul 2019

  • PwC
    • Newcastle upon Tyne, United Kingdom
    • Tax Administrator
      • Aug 2018 - Sep 2018
      • Newcastle upon Tyne, United Kingdom

  • Manpower
    • Newcastle upon Tyne, United Kingdom
    • Administrator (Sky)
      • Jun 2018 - Jul 2018
      • Newcastle upon Tyne, United Kingdom

  • The Instant Group
    • Newcastle upon Tyne, United Kingdom
    • Operator Administrator
      • Aug 2017 - May 2018
      • Newcastle upon Tyne, United Kingdom

      Duties: updating and improving the content on all of the UK and EMEA listings; writing copy for listings; editing photos; data cleansing; building relationships with operators globally; updating the CRM database including adding new listings; being the point of contact for colleagues across the UK and EMEA for all queries regarding content; introducing the team to revenue opportunities; providing basic IT support to operators over the phone and through email. Skills: copywriting; photo editing; relationship building with both clients and colleagues; problem solving by thinking outside of the box; increased global awareness and communication.

  • Northumbria Students' Union
    • Newcastle upon Tyne, United Kingdom
    • Bar Staff
      • May 2014 - Jun 2017
      • Newcastle upon Tyne, United Kingdom

      Duties: delivering excellent customer service; serving and presenting beverages quickly and efficiently; assisting in keeping the bar and front of house clean; keeping up to date with promotions; completing training; carrying out instructions given to me by the management team. Skills: a better understanding of customer service and how to provide it; efficient prioritisation to complete tasks set by my supervisor; organising my time effectively.

  • Walt Disney World
    • Orlando, Florida
    • Cultural Exchange Program
      • Jun 2016 - Aug 2016
      • Orlando, Florida

      As part of the WDW Cultural Exchange Program, I worked in Outdoor Foods at Hollywood Studios.Duties: delivering world class levels of guest service; sharing my culture with guests; ensuring all of my work was followed out with safety in mind, courtesy was shown at all times, my area was always clean and tidy as well as my uniform, and food and beverages were served to guests efficiently, in order to stay inline with Disney’s values; cash handling.Skills: learnt more about customer service in a company world-renowned for it; adapted to living in another country while learning about cultural differences.

  • Green Media
    • Newcastle upon Tyne, United Kingdom
    • Copywriter and Social Media Account Handler
      • Jun 2015 - May 2016
      • Newcastle upon Tyne, United Kingdom

      As a year long placement on the sandwich year of my course I worked as a Copywriter and Social Media Account Handler, also touching on other digital marketing activities throughout the year.Duties: researching and writing articles; finding and writing content in order to update social media accounts; researching and reporting on competitor activity; gathering and analysing statistical data; and, managing a pay-per-click Bing ads campaign with a daily advertising budget. Skills: gained knowledge of SEO and various digital marketing activities; improved communication and problem solving skills including the ability to solve problems individually and when under pressure; collaborating with colleagues on projects; enhanced ability to work individually and trust my own judgement.

    • Waitress
      • Dec 2013 - Aug 2014
      • Whitehaven

      Duties: providing excellent customer service; taking orders; serving beverages; training and delegating tasks to new staff; handling customer complaints. Skills: a better understanding of how to deliver good customer service; confidence when dealing with customers in difficult situations; an understanding of how to be a team player by both giving and receiving instruction to and from my fellow colleagues; how to remain professional and polite under pressure.

Education

  • Northumbria University
    Bachelor’s Degree, Business Studies

Suggested Services

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Industry Focus. “Advertising Services”

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