Bio
Credentials
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Generative AI Imaging: What Creative Pros Need to Know
LinkedInDec, 2023- Apr, 2026 -
Social Media Marketing for Small Business
LinkedInOct, 2021- Apr, 2026 -
CPI 260 Certified
CPP, Inc.Mar, 2018- Apr, 2026 -
MBTI Certified
CPP, Inc.May, 2017- Apr, 2026
Experience
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Communications Specialist
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Digital Communications Specialist
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Apr 2024 - Present
- Develop print and digital communications/materials targeting law enforcement, public health and social service professionals.- Coordinate all co-branding, promotional, marketing and outreach efforts.- Identify, cultivate and maintain mutually beneficial relationships with stakeholder organizations nationally and implement marketing strategies targeted towards professional associations that focus on public safety.- Collaborate with partner organizations to develop, implement and evaluate cooperative strategies for increasing the adoption of TREDS curricula and products.
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University of California, Berkeley
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San Francisco Bay Area
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Digital Communications Specialist
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Apr 2021 - Apr 2024
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San Francisco Bay Area
- Execute successful strategic communications, marketing, media and digital content strategies to promote programs and events that amplify CalSWEC’s mission, vision and values. - Generate content across multiple platforms, including websites, social media channels, email campaigns, reports and marketing collateral. - Produce human-interest stories to showcase the diversity of student experiences and uplift their journeys to become social workers. - Design data-driven digital and social media campaigns to expand reach and engagement. - Optimize digital content for accessibility and ensure all publications and videos are ADA compliant.
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Marin Municipal Water District
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San Francisco Bay Area
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Communications Specialist
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Dec 2019 - Dec 2020
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San Francisco Bay Area
- Implement comprehensive communications and public outreach initiatives.- Create content for the District’s website, social media, and digital programs.- Produce effective marketing collateral to promote brand awareness.- Develop community outreach events that contribute to the District’s mission, vision and goals.
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The Myers-Briggs Company
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San Francisco Bay Area
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Design Manager
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Sep 2016 - Dec 2018
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San Francisco Bay Area
- Manage production and design services for online training products, certification programs, electronic reports, PowerPoint slide decks, print publications and translated products, and other offerings to accomplish corporate objectives.- Manage staff, workflow, and department budget to ensure project priorities, budgets, schedules, expectations, and brand and product strategy requirements are met. - Partner with global Product and Marketing teams to execute successfully the Corporate Rebrand initiative, and align new branding for products and digital channels.- Collaborate with SMEs, Product Managers, Marketing, and Editorial to design and develop a new eLearning product, Solutions, for online training from concept to successful delivery.
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Allianz Global Investors
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San Francisco Bay Area
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Senior Designer
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Jul 2006 - Sep 2015
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San Francisco Bay Area
- Design and maintain multiple company websites, develop optimization strategies for SEO, and analyze web traffic for online promotional campaigns.- Manage the production of institutional and retail marketing collateral for print, digital and web platforms. This includes quarterly product profiles and custom presentations, performance reports, promotional and informational literature, advertising, branding, conference graphics, whitepapers, and brochures, plus other internal and external communications.- Lead an international team to transform and rebrand five regional websites into a single global site with cohesive branding and UI/UX experience.- Launch and execute the “Understand.Act.” video project as part of a global branding initiative. Filmed and coach over 20 speakers in four offices and save the company over $10,000 in consultant fees.- Streamline quarterly profile and presentation production process to ensure data integrity and cut the production timeline by two weeks.- Overhaul data source platforms and partner with software engineers to standardize quarterly performance reports across four US offices.- The first recipient of the BluePrint Recognition Award for Employee Excellence.
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SEIU Local 87
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San Francisco Bay Area
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Communications Director
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Jul 2004 - Jul 2006
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San Francisco Bay Area
- Execute communications strategies to inform and engage union and non-union members.- Conceptualize and produce marketing collaterals in multiple languages for publication. - Research current trends in commercial/residential building staffing requirements and needs.- Produce and author articles in the monthly publication La Voz de Miembro.- Develop strategies to unionize janitors in non-union buildings, increasing membership by 50%.- Facilitate arbitration for the Chinese members who need representation and language assistance.
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Mattel Interactive
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San Francisco Bay Area
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Art Director
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Jun 1999 - Jul 2002
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San Francisco Bay Area
- Provide creative direction and successfully ship 35 products per year for Award-winning product lines: The Print Shop, PrintMaster, Barbie, Hot Wheels, and Mavis Beacon.- Mentor four internal Designers and evaluated job performances.- Manage over 20 external contract Designers and Illustrators with an annual budget of $200,000.- Conduct market research to ensure our products are reaching the appropriate target market.- Successfully ship 35 products per year for the Award-winning The Print Shop and PrintMaster brands.- Develop and define production guidelines that eliminate confusion and increase production by 200%.- Art direct and redesign Mavis Beacon with a fresh 3D look and UI graphics.
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Autodesk
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San Francisco Bay Area
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Discreet Training Specialist
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Jul 1999 - Jun 2002
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San Francisco Bay Area
Instructor on 3DS Max courses in 3D animation and 3D modeling in Asia and United States.
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Electronic Arts
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San Francisco Bay Area
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Lead Artist
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Jun 1996 - Jun 1999
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San Francisco Bay Area
- Lead animator for SimPark. - Develop all 3D residential buildings in SimCity 3000.- Manage external contract artists, review and monitor art deliverables.- Design promotional art for advertisements and trade shows.
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Education
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UCLA
Bachelor of Arts (B.A.), Graphic Design -
University of California, Berkeley
Marketing Certificate, awarded with distinction
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