Experience

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  Grupo Fictor

  • São Paulo, São Paulo, Brasil

  • Senior Business Development Consultant

    • Jan 2024 - Present
    • São Paulo, São Paulo, Brasil

    The Fictor Group is a participation and investment holding company specialized in Business Management, with the purpose of leveraging the value of companies, identifying opportunities and risks, implementing new technologies and investing capital for business development.

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  ww4all digital

  • São Paulo, São Paulo, Brasil

  • CEO - Chief Executive Officer

    • Nov 2016 - Present
    • São Paulo, São Paulo, Brasil

    Consulting, Financial and Commercial Planning, Technologies (IoT) Product Development, Business Formatting and Strategies, Business Management, Digital Marketing, Cyber Security, Innovation, Projects of ESG, Digital Assets & Metaverse, Project Management, E-commerce, Digital Banking, Fintech, Franchising and Relationship Marketing. Clients: Orev Secured Networks (Cyber Security), Orbits Technology (Blockchain & Digital Assets Projects), Elytron (IT Security Services), Montanna Group (Importer and Distributor of Products), Bag2Go (E-Commerce), Fohm Life (Fast absorbing organic and biodegradable products for the oil market), Honda, FGV (Fundação Getulio Vargas), Mobimax (B2B Importer and Distributor), Payback Invest (Logistics, Fleet Management and Means of Payment), Conta VIP (Fintech), TSM Technology (Lubricant Additives), among others

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  LOQED® - TRACKING YOUR NETWORK

  • São Paulo, São Paulo, Brasil

  • CBO - Chief Business Officer

    • Jun 2022 - Mar 2023
    • São Paulo, São Paulo, Brasil

    LOQED® is an Israeli Technologycal Platform for Cyber ​​Security, Governance, Compliance, LGPD Audit and User Management. The great differential of the LOQED® System is in the capacity of Centralized and Integrated Management of all the processes executed in the network to identify and analyze, both from the point of view of vulnerabilities, as of behavior deviations.LOQED® makes use of military defense intelligence to combat cyber threats and possible user behaviors that weaken the company's security.The level of maturity and security increases with the LOQED® solution, due to the analytical use, in real time, correlating all events and data in processing and the use of Machine Learning and Artificial Intelligence to deliver to the manager a practical result of the weaknesses and risks found, with greater efficiency and maximum safety.

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  EverSystems

  • São Paulo, São Paulo, Brasil

  • CFO - Chief Financial Officer

    • Nov 2002 - Oct 2016
    • São Paulo, São Paulo, Brasil

    Started my career as a CFO at EverSystems Group (Aleading company in Latin America in the e-financial segment and m-banking with annual revenues of US$ 70 million and 340 employees) and in a few months accumulated the position of COO, requested by the shareholders (Bozano Holding), acting in the conduct and coordination of the main activities focused on administrative, financial and business lines of the Group. As clients EverSystems served financial institutions such as HSBC, Safra, CEF, BofA, Amex, Banco do Brasil, Caixa Econômica Federal, Citibank, Itaú-Unibanco, Banco Toyota, Bradesco, Credicard, JP Morgan, BankBoston, Banco Peugeot Finance, Banco de Credito del Peru, Banco Venezolano de Credito, Banco Africano de Investimentos, Banco da Republica Oriental del Uruguay, among others.

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  EverMedia

  • São Paulo, São Paulo, Brasil

  • CMO - Chief Marketing Officer

    • Nov 2002 - Oct 2016
    • São Paulo, São Paulo, Brasil

    I also assumed the CMO position at EverMedia (Group's Digital Marketing Agency), managing and coordinating the main activities and projects focused on the creation of Online Campaigns, Social Media (monitoring and analytics), E-commerce, Incentive Marketing, Enterprise Portals, Sites, Hotsites, Mobile Marketing, apps and others.Provided services to renowned brands, operating in different market segments, such as Food, Chemical, Pharmaceutical, Financial, Clothing, Automotive and others.Main Clients: Ajinomoto, Microsoft, Nestlé, Aurora Alimentos, Sanofi, Akzo Nobel (Coral, Alba e Inca), Visa, BIC, NET, Citibank, Credicard, Bradesco, Amex, Itaú-Unibanco, Caixa Econômica Federal, International Paper, Peugeot, Vidrotil, Odebrechet, Alpargatas-Havaianas, Almap BBDO, among others.

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  Print Rip Co.

  • São Paulo, São Paulo, Brasil

  • CEO - Chief Executive Officer

    • Apr 1995 - Sep 2002
    • São Paulo, São Paulo, Brasil

    As CEO coordinated the activities related to the strategic development process, finance, marketing, wholesale, retail and industrial production. Restructured the business model, through brand repositioning, analysis and implementation of new concepts of marketing and operational (Concession e Quick Response). Administration and implementation of the Franchising and Retail operation nationwide. New cost, marketing and pricing policies, resulting in increased competitiveness and profitability in the product mix.

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  Print Rip Co.

  • São Paulo, São Paulo, Brasil

  • CFO, CMO, Franchising Director

    • Mar 1992 - Apr 1995
    • São Paulo, São Paulo, Brasil

    As CFO and CMO formatted, implanted and developed the Franchise System, responsible for enterprise rise, expansion of sales channels, and performance of the brand Print Rip, allowing, in just one year, revenue growth in the order of 380%. Planned, coordinated and executed the Marketing Strategy and the launch of the Franchising System.

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  TREVISAN - Auditores Independentes

  • São Paulo, São Paulo, Brasil

  • Engineer and Auditor

    • Feb 1989 - Mar 1992
    • São Paulo, São Paulo, Brasil

    Field consultancy, surveys and evaluation of fixed assets. Participated in the sale and privatization processes of State-owned companies such as FEPASA and CEAGESP. Report to the Director Partner of the Valuation area.