Experience

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  MTM

  • United Kingdom
  • Business Consulting and Services
  • 200 - 300 Employee

  • Associate Director

    • Sep 2023 - Present

  • Associate Director

    • May 2019 - Present

    http://www.mtmlondon.com/Managing fast-turnaround as well as much lengthier and complex projects. Proposal writing, qualitative recruitment, discussion guide writing, fieldwork, analysis, reporting and presenting for clients including BBC, Channel 4, Time Inc., FremantleMedia, Turner and UKTV. Methodologies include deprivation studies, UX testing and traditional qual (focus groups, in-home depths, triads) Part of the Juice' marketing team, organising outputs including weekly mailers - topical thought-pieces about the world of media sent to our subscribers and posted on MTM's website.Part of the Net Zero Heroes team, committing to MTM becoming carbon neutral by 2026.

  • Research Manager

    • Jun 2017 - May 2019

  • Senior Research Executive

    • Sep 2016 - May 2017

  • Research Executive

    • Mar 2016 - Sep 2016

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  YouthSight

  • United Kingdom
  • Market Research
  • 1 - 100 Employee

  • Senior Research Executive

    • Sep 2015 - Mar 2016

    Design, recruitment and implementation of:• Qualitative online communities & online focus groups• Quantitative online surveys • Telephone interviews • Co-creation methodologies including crowdsourcing, online communities and workshopsAnalysis & Insight• Analysis of traditional and co-creation research • Turn observations into deeper insights to inform strategy, ideation, idea refinement and final debriefsOther: • Qualitative, quantitative and co-creation proposal writing• Social media strategy - Responsible for YouthSight's social media strategy on Twitter and LinkedIn• Contribute to monthly youTHINK newsletters (see publication section)• Polls on the OpinionPanel website

  • Research Executive

    • Nov 2013 - Sep 2015

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  Bright Young Minds (BYM)

  • London

  • Project Manager (intern)

    • Jun 2013 - Nov 2013
    • London

    Co-creation Project Management• Assisted in project management and research stream preparation and operationAnalysis & Insight• Preliminary analysis of raw consumer data & turned observations into deeper insightsCategory pieces• Wrote questions for mini-research pieces to showcase what BYM does, analysed data and formed insights relevant for brands in relevant industry (see below)Social Media• Created BYM Twitter and LinkedIn page & increased engagement through regular tweeting about co-creation and marketing industries• Blog writing (see below)

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  Independent restaurant

  • Waitress

    • Sep 2009 - Jan 2013