Experience

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  Difco Group

  • Business Development Manager

    • Apr 2023 - Present

• 

  National Food Products Company | NFPC Group

  • Dubai, United Arab Emirates

  • Head of Export

    • Mar 2021 - Mar 2023
    • Dubai, United Arab Emirates

    Design and implement export strategies and activities by identifying potential markets/partners with winning RTM plansBuild plans to gain market shares through brand awareness, new product development, and promotional activities Coach Distributors to drive profitable growth and over-achieve desired targetsMonitor sales activity, costs, and profit margins for Export channel and international markets

• 

  Nestlé Purina PetCare Europe

  • Malta

  • Product Manager

    • Aug 2020 - May 2021
    • Malta

    Building and executing brand plans, establishing, and developing accounts across Malta (Training Internal sales, Specialist Distributor teams and Implementing Joint Business Plans across Key Accounts) Collaborate with Regional Brand team to drive brand saliency & relevancy to identifyUncover new segment/category opportunities and implement planogram best practices at point of sales

• 

  Foster Clark Products Ltd

  • Malta

  • Sales Manager

    • Jun 2018 - Jul 2020
    • Malta

    Responsible in Planning and allocating short- and long-term distributors’ sales team activitiesAnalyse products, customers, sales trends, marketing effectiveness, market prices, competitor activities, distributionchannels and industry trends in international marketsForecast regional sales targets, operational budgets, and marketing plans for different distributors

• 

  Nestlé Waters

  • UAE

  • RTM & Distribution Management Specialist - Zone AOA

    • Jan 2016 - Jan 2018
    • UAE

    Supported prioritized countries for development of Route to Market (DSD, 3rd Party, Hybrid)Drive weighted and numeric distribution improvement as a priority for focus marketsSupport strategic and operational sales plans and timelines

• 

  Nestlé S.A.

  • Qatar, Bahrain, UAE

  • Channel Category Sales Development Manager - CPW

    • Aug 2012 - Dec 2015
    • Qatar, Bahrain, UAE

    Defined strategies and plans delivering strong channel growth based on customer insightBuilt market ICP by identifying key opportunities based on situation analysis and action plans for each priority channelsDrove sales teams to implement Picture of Success and other POP initiativesAnalysing market sales, market shares and P&L management

• 

  L'Oreal

  • Lebanon

  • Channel Manager - Consumer Product Division

    • Oct 2010 - Mar 2012
    • Lebanon

    Aggressively drove partners through sales best practices, training, and support to maximise potentialManaged sales orders and empowered team to drive sales passionatelyWorked with marketing teams to drive monthly launches and programs across L’Oréal Paris, Maybelline, and Garnier

• 

  Foster Clark Products Limited

  • Levant

  • Regional Sales Export Manager

    • Jul 2009 - Sep 2010
    • Levant

    Built regional forecast, sales targets, operational budgets, and marketing plans for distributors across LevantAnalysed products, customers, sales trends, marketing effectiveness and competitor activitiesBuilt market portfolio value chains by distribution channels to adjust for industry trends

• 

  Transmed s.a.l

  • Lebanon

  • Account Executive

    • May 2008 - Jun 2009
    • Lebanon

    Executed the in-store objectives of the sales business plans flawlessly to achieve targeted sales volumeBuilt and maintained strong customer relation to facilitate collaboration and business developmentTimely submission of all the required daily, monthly, and quarterly reports assigned by management