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Felipe Godoy Diaz is a seasoned marketing professional with extensive experience in digital marketing, communications, and management. He has led teams and managed projects for various organizations, including PIPSC IPFPC, Carleton University, and Metro Service. Felipe holds a Bachelor of Business Administration degree from the University of Alaska Anchorage and has certifications in Facebook Ads, Google Ads, and Google Analytics.

Credentials

  • Facebook Ads Blueprint Certification
    Facebook
  • Google Ads Certification
    Google
  • Google Analytics Individual Qualification
    Google

Experience

    • Team Lead, Communications
      • Jul 2023 - Present

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Team Lead, Faculty of Science Communications / Communications Officer
      • Jun 2022 - Jul 2023

    • Digital Content and Media Specialist
      • Nov 2021 - Jun 2022

  • Metro Service
    • Anchorage, Alaska
    • Owner
      • Jan 2013 - Aug 2022
      • Anchorage, Alaska

      Established and operated a commercial janitorial business for over nine years. Managed over ten accounts as well as all marketing, accounting, and operational positions within the company.• Managed, hired, and retained a team of five employees• Created and built comprehensive marketing plans• Oversee and maintain client re­lations and communications

  • Villa Charities Inc.
    • Toronto, Ontario, Canada
    • Digital Marketing Manager
      • Nov 2020 - Nov 2021
      • Toronto, Ontario, Canada

      Manage digital marketing for a cultural, recreation and social non-profit community centre. Drive community engagement for educational and cultural programs in music, dance, visual arts, culinary arts and athletics.• Manage, curate, and direct all digital content and creative across web, email and social channels that drive growth, awareness, and engagement• Develop data-driven marketing strategies that ensure delivery of KPIs• Oversaw a website redesign project to maximize UX design and improve SEO• Write and produce copy for all digital communications and email campaigns• Create and edit engaging video content that resonates with target audiences• Manage and supervise a team tasked with the curation of social media content

    • Digital Marketing and Creative Content Specialist
      • Sep 2019 - Sep 2020
      • Toronto, Ontario

      Managed digital and creative media for a concert production company that produces over 40 concerts across 30 North American cities each year including, the classical music concert tour Salute to Vienna New Year’s Concert.• Managed a $100k+ budget of digital ad campaigns for all concerts and events that ensure the delivery of KPIs• Created content that engages audiences through digital media and visual tools• Redesigned websites using UX content strategy and SEO optimization• Designed creative media including posters, graphics, and social media ads• Created television commercials that were broadcast in 25+ media markets• Translated digital media trends into effective online marketing strategies

  • Credit Union 1 Alaska
    • Toronto, Ontario
    • Digital Communications Specialist
      • Oct 2018 - Oct 2019
      • Toronto, Ontario

      Worked remotely in Toronto for an 84,000 member credit union in Anchorage, Alaska. Created and tracked all digital marketing media as well as promotional and advertising initiatives.• Developed and executed integrated mass media campaigns• Created and built digital storytelling campaigns for quarterly promotions• Managed all paid and organic social media content on multiple platforms• Filmed, created, and edited digital videos for internal and external purposes• Tracked survey research, evaluations and other data collection activities.• Produced copywriting materials for landing pages, social media, print media

  • Spectra
    • Anchorage, Alaska
    • Marketing Manager
      • Oct 2016 - Oct 2018
      • Anchorage, Alaska

      Marketing Manager for a 5,000-seat arena at the University of Alaska Anchorage. Produced over 100 events including concerts, sporting events, and trade shows.• Launched annual marketing campaigns for concerts and events• Managed and designed digital media for website, email, and social platforms• Designed creative including posters and graphics• Established and managed a group sales program to increase ticket sales• Created and produced a podcast that interviewed musicians and athletes that had upcoming events at the arena

  • Alaska Communications
    • Anchorage, Alaska
    • Marketing Intern
      • Apr 2016 - Sep 2016
      • Anchorage, Alaska

      Marketing intern for a leading provider of broadband and managedservice solutions in Anchorage, Alaska.• Managed and designed digital media for website, email, and social platforms• Created and brainstormed quarterly marketing promotions• Tracked and managed all incoming leads and forwarded them to sales department

  • Anchorage Park Foundation
    • Anchorage, Alaska
    • Marketing and Communications Intern
      • May 2015 - Nov 2015
      • Anchorage, Alaska

      Marketing intern for a non-profit that mobilized public support and financial resources for parks and trails in Anchorage, Alaska.• Managed and designed digital media for website, email, and social platforms• Planned, executed, and marketed events that engaged the Anchorage community• Filmed and edit a series of interview videos to raise awareness for the non-profit

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Government Relations Intern
      • Sep 2014 - Dec 2014

      Marketing intern for a non-profit trade organization that directly supports the state of Alaska's tourism industry.• Managed and designed digital media for website, email, and social platforms• Tracked and managed all leads and ad sales for an annual tourism booklet• Transitioned into a government relations role directly supporting state lobbyist

    • Advertising and Membership Sales Coordinator
      • Mar 2014 - Sep 2014

    • Music Director
      • Feb 2012 - Dec 2012

Education

  • 2011 - 2016
    University of Alaska Anchorage
    Bachelor of Business Administration - BBA, Marketing & Management

Suggested Services

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Industry Focus. “Government Administration”

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