Senior Public Relations Manager

• Apr 2023 - Present

- Develop and execute PR planning and strategy across relevant market segments for various accounts to secure media overage in leading print, online, podcasts and columns, both regional and national. - Produce quality communications content for media pitches, bylines, press releases, blogs, website, case studies and social media based on clients’ key messaging and voice to enhance brand positioning, thought leadership and drive lead generation. - Build and maintain relationships with media, clients and public relations representatives. - Contribute to budget management for the PR department, create client budget proposals, monitor deliverable execution against monthly budget and track internal billing. - Maintain in-house coverage reports for documentation, follow-up and client summaries. Show less

Senior Communication Manager

• Jul 2022 - Mar 2023

- Used strong research, writing, editing, and communications skills to develop and deliver quality results for 22+ clients- Produced quality communications content for feature articles, client interviews, project and product texts, press releases, blogs, website, case studies, website copy, e-newsletters and social media based on clients’ key messaging and voice to enhance brand positioning and drive lead generation.- Conducted market research, media mapping and competitor analysis to identify growth opportunities, allowing for the development of targeted strategies and effective decision-making.- Wrote brand narrative from the ground up, specifying unique aspects of various practices and their philosophies, which served as a base document for all communication content. - Developed and executed social media strategy and plans (Instagram, Facebook and LinkedIn) to generate compelling stories representing clients’ work, practice, philosophy, team, culture and more- Used analytics (Facebook, Instagram & Mailchimp) to track campaign results, evaluate user engagement, analyze opportunities for improvements to better content marketing activities, and compile relevant reports for clients.- Served as account lead on multiple accounts, responsible for maintaining in-house coverage reports for documentation and managing monthly client reports. Show less

Communications Manager

• Jun 2021 - Jul 2022

- Supported and executed communications plan and strategy across relevant market segments for various accounts to grow brand awareness and establish thought leadership - Produced quality communications content for feature articles, client interviews, project and product texts, press releases, blogs, website, case studies, website copy, e-newsletters and social media based on clients’ key messaging and voice to enhance brand positioning and drive lead generation.- Used analytics (Facebook, Instagram & Mailchimp) to track campaign results, evaluate user engagement, analyze opportunities for improvements to better content marketing activities, and compile relevant reports for clients.- Cross-collaborate with creative, development and PR teams across the organization to align overall marketing strategy- Collated press packages with relevant images, text and information to represent projects and products for client accounts.- Facilitated award submission for clients, tackling content production, image selection and all end-to-end requirements- Supported marketing and brand launch campaigns, including industry events and store launch- Assisted strategies (SEO and newsletters) to drive traffic to the website and social media. Show less

Communications Consultant

• Sep 2020 - Jan 2023

- Consulted with various design professionals from the AECD industry to develop and write compelling content for various platforms including digital media, social medias and websites. - Conducted interviews based on customized questionnaires to gain a detailed understanding of each client. - Prepared questionnaires based on individual client requirements. -Reviewed pieces based on feedback and efficiently delivered the final products. - Consulted with various design professionals from the AECD industry to develop and write compelling content for various platforms including digital media, social medias and websites. - Conducted interviews based on customized questionnaires to gain a detailed understanding of each client. - Prepared questionnaires based on individual client requirements. -Reviewed pieces based on feedback and efficiently delivered the final products.

Communications Consultant

• Oct 2020 - Jun 2022

- Researched and wrote about the history of urban development tied to the urban planning projects undertaken by the studio. - Conceptualized the narrative around the book with the associates and translated that into written content. - Prepared questionnaires and conducted interviews to understand the studio’s position and design intent. - Wrote and edited project descriptions for a variety of projects undertaken by the firm including residences, urban design, markets, parks etc. - Helped to achieve a consistent look and visual theme across the book by promoting uniform fonts, formatting, images, and layout. Show less

Communications Executive

• Nov 2020 - Nov 2021

- Worked on a coffee table book with the firm for a compilation of 25 projects, celebrating their 25 years in the architecture profession. - Read drawings and images to develop and write comprehensive project narratives. - Liaised with the team to understand the process and philosophies through targeted questions and interviews. - Worked on a coffee table book with the firm for a compilation of 25 projects, celebrating their 25 years in the architecture profession. - Read drawings and images to develop and write comprehensive project narratives. - Liaised with the team to understand the process and philosophies through targeted questions and interviews.

Contributing Editor

• May 2021 - Sep 2021

- Editor of the columns History of Modernism & History of Indian Architecture - Monitored writing and editing work performed by others to ensure timeliness, consistency, adherence to standards, and accuracy. - Reviewed documents for logical development, style, grammar, conformance with policy, consistency, clarity, accuracy, and exactness of expression. - Developed written products that articulate, interpret, and explain highly complex, potentially controversial intelligence, theoretical, and educational topics. - Collaborate with fellow editors to improve the quality of written products. Show less

Architect

• Jul 2018 - Jun 2019

Architectural Intern

• Sep 2017 - Nov 2017

Architectural Intern

• Apr 2017 - Jul 2017

Research Intern

• Jan 2017 - Mar 2017