Experience

• 

  ekovationdesign, llc.

  • Teton Valley, Idaho, United States

  • Founder & Principal

    • Sep 2019 - Present
    • Teton Valley, Idaho, United States

• 

  prAna Living

  • Carlsbad, Ca

  • Vice President Design and Merchandising

    • Jul 2010 - Apr 2019
    • Carlsbad, Ca

    Inspired and led the evolution of prAna's global apparel and accessories lines to help build a market leading consumer brand. Accountable for developing and implementing long term and seasonal omni-channel product strategies to meet company goals and financial objectives which encompassed aesthetic direction, category growth initiatives, product innovation, market positioning, operational excellence efforts and resource planning.

• 

  Gap Inc.

  • Petaluma, CA

  • Design Director - Athleta

    • Sep 2008 - Jun 2010
    • Petaluma, CA

    Imbued and upheld the brand's design philosophy from concept creation to final market presentation across channels. Accountable for consistently delivering products to attract and delight consumers to meet company growth objectives and financial targets. Provided steady, focused leadership to product teams through the GAP, Inc. purchase and transition.

• 

  Athleta

  • Petaluma, CA

  • Design Director

    • Mar 1999 - Sep 2008
    • Petaluma, CA

    Responsible for creating the brand's design aesthetic and distinctive approach to style, color, print and pattern establishing Athleta as a pioneering direct-to-consumer brand in the Women's active, outdoor apparel space. Established design and development processes to ensure balanced use of market trends, consumer insights and performance results. Accountable for meeting timelines and quality standards. Cultivated and set seasonal trend, color and print direction. Chief designer behind brand defining styles and fabric programs as well as new category launches. Managed, mentored, hired and developed design staff. Built goal oriented, "same-team" partnerships with leaders and doers across the company.