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Elizabeth Eytchison profile image

Elizabeth Eytchison

Associate Director, Integrated Media at The Adcom Group
Intro Book
Seasoned marketing leader with 25+ years of experience in digital and traditional media planning, buying, and management.
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United States, US
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Bio

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Elizabeth Eytchison is a seasoned marketing professional with 25+ years of experience in digital and traditional media planning, buying, and management. She has held various leadership positions, including Media Director and Associate Director, Integrated Media.

Experience

  • The Adcom Group
    • Cleveland, Ohio, United States
    • Associate Director, Integrated Media
      • Feb 2024 - Present
      • Cleveland, Ohio, United States

  • Greater Than One
    • New York, New York, United States
    • Digital Media Supervisor
      • May 2022 - Dec 2023
      • New York, New York, United States

  • Garden of Flavor
    • Cleveland, Ohio, United States
    • Marketing Manager
      • Jun 2021 - May 2022
      • Cleveland, Ohio, United States

      Created and managed campaigns for national juice brand to boost sales and increase awarenessImplemented Amazon and Instacart programs for online salesManaged national staff of 30+ brand ambassadors Trade show booth staff management and logistics coordinationWorked with Whole Foods for product demonstration programs nationwide

  • Label Aid Inc.
    • Huron, OH
    • Marketing Manager
      • May 2019 - Jan 2021
      • Huron, OH

      Managed trade show schedule, contracts, and logisticsImplemented and managed content management systemManaged social media content and strategyOversaw website content and design refreshImplemented digital marketing strategy including Google PPCDeveloped content and executed email marketing campaignsDirect mail campaign strategy development

  • E 2 Marketing Services LTD
    • Huron, Ohio
    • Media Planner and Buyer
      • Jun 2002 - May 2019
      • Huron, Ohio

      Digital and traditional media planner/buyer developing and implementing plans which are actionable and results-driven. Partnerships with multiple Cleveland and Akron area advertising agencies and corporations.

  • Capstone Media
    • Senior Media Planner and Account Executive
      • 1999 - 2002

  • Adcom Communications
    • Cleveland, Ohio
    • Media Director
      • 1996 - 1999
      • Cleveland, Ohio

  • Malone Advertising
    • Malone Advertising
    • Regional Media Director
      • 1993 - 1996
      • Malone Advertising

Education

  • Case Western Reserve University - Weatherhead School of Management
    MBA, Marketing
  • The Ohio State University
    Bachelor of Arts (BA), Journalism

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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