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Eliza Lachica-Sia is a seasoned marketing professional with 10+ years of experience in sales, project management, and customer service. She has worked in various industries, including retail, entertainment, and aviation. Eliza is proficient in multiple languages, including English, Tagalog, and Chinese.

Experience

    • Philippines
    • Real Estate
    • 700 & Above Employee
    • Senior Marketing Manager
      • Nov 2021 - Present

    • Senior Leasing Manager
      • May 2021 - Nov 2021

    • Senior Account Executive
      • Aug 2009 - Jun 2020
      • Singapore

      Cityneon is a Singapore based global experiential entertainment company with business operations in North America, Middle East and Asia Pacific. Cityneon partners with the world’s top movie studios to produce high quality interactive exhibitions of billion-dollar box office hits such as Jurassic World, Transformers, Avengers and Hunger Games. The company employs over 500 staff of diverse professional and cultural background worldwide. Annual sales revenue is in excess of SGD 100 million worldwide.I joined the Events team based in Singapore as Project Coordinator and was promoted to Account Executive, then Senior Account Executive in 2016. Key events included SingTel Prepaid Roadshows, URA Events & Exhibitions, SGSecure Roadshows.Sales & Business Development • Highly familiar with GEBIZ and Sesami (government agency’s system for tender invitations)• Hands-on with sourcing sales leads and private and government projects Key Account Management • In-charge for the costing and payment for SGSecure (Ministry of Home Affairs) project.• To handle all events and exhibitions of agencies, such as Urban Redevelopment Authority.• To handle prepaid roadshows of SingTel (Telco)Big Scale Project Execution • To manage the operations and documentation of every projects that the agency will require.• To be responsible in servicing the existing accounts and develop new business opportunities from existing and new clients.• To execute quality projects in a cost-effective manner.• To negotiate with sub-contractors, to manage event’s budget and projects.Key Accomplishments & Significant Projects • URA Contract – Estimate $2M per contract• Singtel Contract – Estimate $1.5M per contract• Average annual sales revenue SGD$500k

    • Customer Service Associate I
      • Jun 2008 - Jun 2009
      • Singapore

      TANGS is a department store located in Orchard Road in Singapore, owned by C.K. Tang Limited. The store is regarded as a principal shopping destination in the city, comparable to Bloomingdale's in New York City and Selfridges in London.I joined CK Tangs based in Singapore as Loyalty Management Assistant and was transferred to Customer Service Department as Customer Service Associate.Sales and Promotions- Handled the storewide sales and promotions- Assisted in card member’s events & promotional activities- Meeting the monthly sales target

    • Membership Relations Associate III
      • Dec 2000 - May 2008
      • Philippines

      Philippine Airlines, a trade name of PAL Holdings, Inc. (PSE: PAL), also known historically (until 1970) as Philippine Air Lines, is the flag carrier of the Philippines. Headquartered at the PNB Financial Center in Pasay, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.I joined Philippine Airlines based in the Philippines as Reservation Sales Associate and I bid for the position of Membership Relations Associate last 2002 in Product Loyalty Marketing Department. Product Marketing- Promoted new products and packages for passengers- Processed and issued award tickets for mabuhay miles members- Consolidated sales reports on a daily basisCustomer Service/Telesales- Reservations and hotel bookings for the passengers- Handles inquiries and complaints from the passengers- Handles fares and promotions for revenue tickets

Education

  • 1996 - 2000
    St. Paul University Manila
    Bachelor of Science (BSC), Marketing
  • 1992 - 1996
    Philippine Christian University
    High School

Suggested Services

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Industry Focus. “Real Estate”

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