Okay, let’s calculate this. Doug has skills like graphic design, Adobe Creative Suite, and creative direction, which are in demand. He has experience as an owner of a small business, which indicates self-employment and possibly higher earning potential. However, his location in Garden City, Idaho, is a smaller market, which might affect his earning potential. According to the Bureau of Labor Statistics, graphic designers in the United States can earn around $55,000 per year. Considering Doug’s skills and experience, I would estimate his hourly rate to be around $125, which is slightly above the national average. This rate takes into account his expertise in creative direction and art direction, as well as his experience as a small business owner.