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Donia Kassem is a seasoned marketing professional with 10+ years of experience in advertising, marketing, and team leadership. She has worked with top companies in Egypt, including Tarek Nour Communications, Digital Republic, and Bee Media Group. Donia holds a Bachelor's degree in Marketing from Misr Language School and has expertise in Microsoft Office, Social Media Marketing, and Customer Service.

Experience

    • Egypt
    • Advertising Services
    • 200 - 300 Employee
    • Group Account Director
      • Mar 2023 - Present

    • Account Director
      • Mar 2021 - Present

    • Senior Account Manager
      • Mar 2020 - Present

    • Account Manager
      • Sep 2019 - Present

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jul 2018 - Sep 2019

      ▪ Managing a team of one member (Digital Media Executive)▪ Monitoring work performance of colleagues and delegating tasks.▪ Managing, reviewing progress and delivering the client’s advertisement projects.▪ Work on contracts, scopes and financials.▪ Work on strategies for creative concepts, proposals and execution of digital campaigns▪ Generating business and pitching fresh and innovative ideas to clients.

    • Senior Digital Media Consultant
      • Mar 2017 - Jul 2018

      ▪ Day to day management of clients’ advertising campaigns and requested tasks▪ Work on strategies for creative concepts, proposals and execution of digital campaigns for clients.▪ Responsible for calculating costs and preparing quotations.▪ Assist in preparing financial proposals for prospect clients.▪ Actively participate in activities such as regular update meetings and ongoing communication (both internally and externally).▪ Conduct briefing sessions of the other departments.▪ Follow up on business process internally and externally.▪ Supports in the project management

    • Digital Media Consultant
      • Jun 2016 - Mar 2017

      ▪ Managing the day to day operations related to clients.▪ Work on research and briefs for new campaigns and projects.▪ Actively participate in activities such as regular update meetings and ongoing communication (both internally and externally).▪ Follow up on business process internally and externally.▪ Supports in the project management.

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Creative Strategist
      • Oct 2015 - May 2016

      • Setting a detailed communication plan (objectives, persona, communication message & target) and integrating various digital platforms to implement that plan.• Brainstorm with team to come up with ideas to serve the received creative brief.• Set a strategy for the brand that includes clear objectives & KPI's to follow through with.• Create presentations for the ideas proposed to the client.• Present these ideas to clients and acquire new accounts for the agency.• Continuously monitor client's accounts to enhance content and messages sent to the public.

    • Account Manager
      • Apr 2015 - Oct 2015

      Responsibilities:• Operate as a supervisor of account executives and monitor their work performance. • Act as the lead point of contact for all matters specific to clients and assist with high severity requests or issue escalations as needed.• Monitoring the ongoing activities related to clients, managing, reviewing progress to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.• Consulting clients about campaign requirements and objectives.• Engaging in project management duties• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.• Recruiting and training new account executives.

    • Account Executive
      • Aug 2014 - Apr 2015

      Responsibilities:• Meeting and liaising with clients to discuss and identify their advertising requirements• Working with the operations manager to brief media, creative and assisting with the formulation of strategies that meets the client's brief and budget• Presenting advertising strategies to clients for approvals or modification• Acting as the link between, the client and the advertising agency by maintaining regular contact with both to ensure that communication flows effectively and deadlines are met• Monitoring and reporting on the campaign's progress and invoicing clients Accounts Handled: - Etisalat Misr Account- Oriental Weavers - GSK- Esma3ona NGO - JAC Motors

    • International Advisor
      • May 2014 - Aug 2014

      Responsibilities: • Answers inquiries and resolve problems by clarifying desired information; researching, locating, and providing information or escalating unresolved problems.• Fulfills requests by clarifying desired information; completing transactions; forwarding requests.• Sells additional services by recognizing opportunities to up-sell accounts; explaining new features.

    • Marketing Executive
      • Mar 2013 - Jul 2013

      Responsibilities:• Supervised Multimedia duties and followed up on tasks• Conducted a marketing research; duties included: surveys, themes, market segmentation, SWOT analysis, launching & promoting strategy• Negotiated opportunities with stakeholders • Participated in board meetings and developed minutes of meetings

    • Marketing Executive
      • Aug 2011 - Sep 2011

      Responsibilities:• Wrote three articles on high tech products comparisons • Managed external stakeholders communication for Box Magazine project

    • Summer Intern
      • Aug 2011 - Sep 2011

      E-business Responsibilities: • Responsible for travel insurance issuance • Managed hotel bookings on Amadeus intranet and confirmed with hotels• Analyzed clients’ feedback and fulfilled their requests

    • Summer Intern
      • Aug 2010 - Sep 2010

      Call Center responsibilities: • Customized domestic and international travel packages to meet clients’ preferences• Marketed Thomas Cook’s profitable packages• Interacted with client and managed wisely their issues

    • Summer Intern
      • Aug 2009 - Sep 2009

      Counter Responsibilities: • Handled booking schedules for embassies’ accounts and advising customers with their travel documents• Supported ticketing team and handled phone calls

Education

  • 2009 - 2013
    MSA
    Bachelor's degree, Marketing
  • 1996 - 2009
    Misr Language School

Suggested Services

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Industry Focus. “Advertising Services”

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