Experience

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  AT&T

  • Principal Product Marketing Manager

    • May 2022 - Present

    • Accountable for improving channel share among the 65,000,000 existing customersand increasing digital engagement and conversion.• Monitor traffic trends and create proactive and reactive initiatives to address frictionand customer behaviors.• Lead go-to-market strategy for new product launches with emphasis on holistic andcommon sense customer journeys.• Analyze data to maximize campaign performance and meet KPI targets.• Develop business benefit baselines and influence prioritization of development to meetstretch goals.• Direct regular test and learn initiatives to uncover growth opportunities.Create and lead cross-functional teams to develop and implement comprehensivedigital marketing strategies and ecommerce technologies.

  • Senior Lead Producer

    • Nov 2021 - May 2022

    • Led strategic planning and execution of digital campaigns resulting in increasedengagement.• Influenced & championed stakeholder requirements and goals.• Led cross-functional teams to create innovative digital solutions for clients.Developed and maintained strong relationships with stakeholders to drive projectsuccess.• Managed thousands of complex digital projects, ensuring on-time and on-budgetdelivery

  • Lead Digital Producer

    • Jan 2019 - Nov 2021

    • Own content strategy and customer journey for $15Bn business and 1.2bn UV’s per year• Craft org policy and contribute to executive decisionmaking• Key interface to National Marketing, Business, Product and Merchandising Studio• Produced 10% progression lift for 540MM UV’s, sending an additional 54k users into the buy flow through customer journey enhancements that navigated the customer to product pages in fewer clicks.• Accumulated annual operating income of ~$127k from various process enhancements and workflow improvements

  • Senior Digital Producer

    • Jul 2016 - Jan 2019

    • Persona creation and journey mapping.• Thousands of digital merchandising assets managed• Refine cost saving process• Offer execution and key resource for iPhone launches.• Interview and train new hires• Generated additional 2% conversion for 200k UV’s with Game of Thrones global tentpole campaign. Managed entire program including multiple landers, accessory sales, upper funnel merchandising and experiential marketing events.

  • Senior User Experience Producer

    • Jul 2013 - Jan 2019

    • Support site redesigns aimed at call shed savings AEM• 6.1/6.4 AEM template design• Support content sustainment and strategy• Attained ~$6MM annual savings through reduction ofcall center calls after redesigning the /contactus landing page. Moved the most expensive option to bottom of page and embedded dynamic support content to prompt and enable users to self-serve.• Achieved a total savings of ~$6MM over forecasted cost of support calls related to merger of DirecTV and AT&T billing systems. Developed the right persona and landing page experience for customers toself-serve and get the appropriate information.

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  Sound Ethic

  • Greater Seattle Area

  • Owner / Lead Producer

    • Feb 2007 - Jul 2017
    • Greater Seattle Area

    • Hundreds of events hosted in the western half the US.• Organize managerial & administrative structure for each event• Recruit and coordinate working crews of up to 100 people• Oversee the planning and execution of logistics and operations

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  Google

  • Bothell, WA

  • Team Lead / Visual Data Specialist II

    • Oct 2011 - Jul 2013
    • Bothell, WA

    • Geographic Information System applications, using cellphone and satellite data to create and refine GoogleMaps data for 1Bn users• Led team of 15 Visual Data Specialistss and responsiblefor KPI’s

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  RadioShack

  • Greater Seattle Area

  • Store Manager

    • Mar 2005 - Oct 2011
    • Greater Seattle Area

    • National Award of Excellence• Leaders Club Member• Ranked 5th of 5,000 stores nationwide 2007