Experience

• 

  Curated

  • United Kingdom
  • Advertising Services
  • 1 - 100 Employee

  • Chief Strategy Officer (CSO)

    • Sep 2021 - Present

  • Strategy Director

    • Feb 2019 - Sep 2021

    Responsible for both client and business strategy, leading the business pivot from digital marketing agency to a digital strategy consultancy. Core to this has been the development of customer lead strategic frameworks, chiefly our 7Cs approach consisting of forensic analysis of Customer, Content, Channel, Commercial, Competitor, Contextual and Configuration understanding across a business.Further responsibilities are to lead on the blueprint for customer and commercial success based on our analysis and recommendation.

  • Head of Paid Media

    • Oct 2016 - Feb 2019

• 

  Curated Digital

  • London, United Kingdom

  • Director & Head of Paid Media

    • Nov 2017 - Sep 2021
    • London, United Kingdom

• 

  Palladium Digital Group

  • Consultant

    • Jun 2019 - Sep 2019

• 

  Pancentric Digital

  • United Kingdom
  • Design Services
  • 1 - 100 Employee

  • Performance Marketing Strategist

    • Jan 2015 - Oct 2016

    After company and department re-brand, and departure of the Head of Search, I took key management responsibility of the 'Performance Marketing' team.Responsibility included the conception of campaign and mid-term strategies for a number of clients within PPC, SEO, Social, Affiliates & Partnerships and Display. A large focus was placed upon new business development, via pro-active proposals and networking events, as well as providing key support on design and build projects occurring within the agency.Other responsibilities included team resource planning, ongoing appraisal process and management of the team profitability pipeline.

  • Deputy Head of Search

    • Apr 2014 - Jan 2015

    The move to Pancentric focused on the development of the softer skills required in the management of a team, as well as exposure to an even broader digital skillset.Initial focus was upon the retention of clients across verticals, including insurance, healthcare, tourism and sport.A large proportion of the role included the development and implementation of strategies across e-commerce, lead generation and branding clients. Key clients were Cigna Global, Healthspan and Visit London.Responsible for the day-to-day management of the team, with a growing focus on developing new business.

• 

  Havas People

  • United Kingdom
  • Advertising Services
  • 200 - 300 Employee

  • Senior Search Marketing Consultant

    • Jul 2013 - Apr 2014

    Alongside the day to day delivery of SEM campaigns and insight, the role as Senior Search Marketing Consultant has involved an increasing amount of work in winning and developing new business, including pitching and pro-active proposals for clients who have yet to embrace SEM fully.As well as an increasing impact on new business, the role also includes attendance at networking and conference events, presenting organisation expertise within the SEM and digital sphere.Also a growing influence on International digital strategy for educational institutions such as 'The University of the West of England' and 'Durham University Business School'.Pioneered the international integration of search, social, content and creative for the University West of England for the growth of awareness, engagement and application.

  • Search Marketing Consultant

    • Jul 2012 - Jun 2013

    Proficient use of paid for search platforms within the recruitment advertising industry, including Google AdWords, Linked In and Facebook to drive ever increasing efficiencies with focus upon hire hire and attraction objectives.Expertise in creating bespoke annual search marketing campaigns for clients such as Deloitte and Durham University Business School, also with the ability to conceptualise shorter impact international campaigns for Credit Suisse and Specsavers.Within the development of the role there has been a growing focus in the importance of SEO and the role that PPC has in supporting the growth of organic recruitment and attraction. Growing expertise in tracking platforms, greater understanding of integrated media planning whilst working closely with the Analysis team in creating more concise and focused strategy for clients.

• 

  App4

  • Farringdon, London, United Kingdom

  • Digital Marketing Executive

    • Oct 2010 - Jul 2012
    • Farringdon, London, United Kingdom

    Responsible for the development, enhancement and maintenance of several SME brands Google AdWords accounts utilising varying degrees of budgets for a ROI.Reporting and analysing on a weekly, monthly and quarterly basis to identify opportunities to increase ROI and trends in the industry using analytics and KPI’s.Strategising for future SEO and social network projects to increase digital online brand awareness.Monitoring online reputation and reporting on a weekly basis on PR activities required to be proactive in counteracting negativity.The role has recently lead me to managing several projects together, whilst maintaining my current search marketing responsibilities.Knowledge of basic HTML and CSS with ability to edit and amend Wordpress CMS's and emailers.Experience with custom, Wordpress and ModX CMS systems.

• 

  Dagenham & Redbridge FC

  • Commercial Office Manager

    • Jul 2008 - Sep 2009

    A multi-faceted role that involved the management of administration, ticketing, website development and production of communications material.With limited human and monetary resources, employment at D&RFC provided a great opportunity to work for an organisation which required creativity and innovation to achieve their objectives.