Experience

• 

  BBH Asia Pacific (Singapore)

  • Singapore

  • Account Manager

    • Jun 2019 - May 2021
    • Singapore

• 

  Carbon Interactive

  • Singapore
  • Advertising Services
  • 1 - 100 Employee

  • Account Manager

    • Dec 2018 - May 2019

  • Senior Digital Executive

    • Oct 2015 - Nov 2018

    Carbon is an award-winning integrated communications & digital agency. It is filled with a team of digital strategists, digital marketers, designers, developers, usability experts and project managers who come together to create awesome solutions for digital marketing and online / digital properties. Focused on strategy, design and usability, Carbon continues to raise the bar with mind-blowing creative concepts & solutions for both corporate and government clients.Key responsibilities:• Business development, client strategy and direction, research, project management.• Develop and grow existing client relationships.• Craft digital strategies for the agency and clients.• Work closely with the team to deliver high-quality projects and campaign solutions that are on strategy while achieving client goals.Client's works:Din Tai Fung Singapore, Funan, The Walt Disney Company (Southeast Asia), Singapore Institute of Technology, Ministry of Social and Family Development (Families for Life), MP & Silva, Agency for Integrated Care, Beko, Singapore Cruise Centre, Sentosa, Urban Redevelopment Authority

  • Digital Executive

    • Oct 2014 - Sep 2015

    Key responsibilities:• Business development, client strategy and direction, research.• Identify and participate in opportunities to develop the business.• Develop and grow new client relationships.• Craft digital strategies for the agency and clients.• Work closely with the team to deliver high-quality projects and campaign solutions that are on strategy while achieving client goals.

• 

  UOB-SMU Asian Enterprise Institute

  • Singapore Management University

  • Student Consultant

    • Sep 2013 - Jan 2014
    • Singapore Management University

    • Undertook a brand audit consulting opportunity with a small-medium enterprise (SME) in the Food and Beverage (F&B) industry• Conducted market research to gather insights on current consumption patterns of sliced and whole cakes, as well as current preferences of consumers towards design cakes• Conducted a brand audit based on quantitative and qualitative findings• Formulated brand strategies for the SME

• 

  The Flying Dutchman Pte Ltd

  • 75B Pagoda Street Singapore 059234

  • Corporate and Weddings Division Intern

    • May 2012 - Aug 2012
    • 75B Pagoda Street Singapore 059234

    TFD is an events management company that specializes in integrating all aspects of an event, from conceptualization to design and production, technical aspects to coordination and execution. The company also plans, conceptualizes and executes wedding events, and this division is known as The Wedding Entourage.• Provided pre-event support through sourcing for venues, brainstorming possible program options and obtaining quotations from potential suppliers• Provided on-site event support at corporate events and weddings• Conceptualized new Dinner & Dance themes for the company to market to their future clients• Contributed to revamping the company website

• 

  Jess.sg Pte Ltd

  • Marketing Assistant (Part-time)

    • May 2011 - Jul 2011

    Jess.sg is a company that sells authentic branded bags directly purchased from overseas.• Responsible for marketing their products through online platforms such as forums

• 

  Grand Salads

  • Suntec City Tower 3/4, Singapore

  • Salad & Wrap Artist

    • Jan 2010 - Mar 2010
    • Suntec City Tower 3/4, Singapore

    Grand Salads is a salad bar that provides customers with healthy, convenient and ready-to-eat salads and wraps.• Designed salads and wraps according to the requests of customers