Experience

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  GiraMondo Aprendizagem Criativa

  • Angola

  • Founder

    • Jun 2019 - Present
    • Angola

    Giramondo is a creative learning school for people and companies looking to renew knowledge and need practical and accessible solutions. We offer courses, workshops, team building and experiences in a disruptive and innovative format.Our creative approach to contemporary themes contributes to a more structured way of thinking and acting, and to your personal and professional development.

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  TAAG-Linhas Aereas de Angola

  • Luanda, Luanda, Angola

  • Marketing Consultant

    • Oct 2023 - Present
    • Luanda, Luanda, Angola

    TAAG is Angola's national airline and the gateway to Africa. Its experience and long-standing team promise quality, reliability and care.At TAAG, I am responsible for implementing the company's rebranding and lead the execution of marketing activities, such as promotional campaigns, ancilerry communication, POS visibility and others.

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  Red Thinking

  • Luanda, Angola

  • Senior Account Director

    • Feb 2020 - Aug 2023
    • Luanda, Angola

    RED is an integrated communication agency.Our focus is on developing more valuable consumer experiences. It's where we choose to devote our attention, our energy, and our passion.At RED, I'm responsible for assisting and developing marketing projects for the largest companies in Angola, such as communication projects, trade marketing, digital intelligence, branding and strategic planning.I lead direct and indirect teams, according to the demand of clients such as:Galp, Unitel, Angonabeiro, Promasidor, Deskontão, Refriango, Grupo Castel, among others.

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  Diageo

  • Luanda, Angola

  • Senior Customer Marketing Manager

    • Jan 2018 - Jan 2020
    • Luanda, Angola

    Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.At Diageo I was responsible for building the annual plans for brands in Angola, with a focus on creating profitable sales strategies.In addition, I managed the portfolio in the categories of whiskey, gin, vodka, RTD, reserve and innovation projects, developing new work methodology and sales metrics.In the distribution part, I worked on the development and application of RTM projects in direct and indirect channels, managing categories, planograms and merchandising.I led teams responsible for ATL communication and digital media plans, and teams responsible for BTL projects, such as gifting, sampling, events, activations, paintings, and POS materials.

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  Grupo Petrópolis

  • São Paulo Area, Brazil

  • Senior Marketing Coordinator

    • Aug 2013 - Jan 2018
    • São Paulo Area, Brazil

    Grupo Petrópolis is the largest company with 100% national capital in the beverages sector in Brazil. It produces beers, alcoholic and non-alcoholic beverages, which stand out for their quality and are identified with the taste of Brazilian consumers.At Grupo Petrópolis, I was responsible for the promotion platform for the beer brands Itaipava, Petra, Black Princess, Crystal and TNT Energy Drink.I had leadership in the development of the Sponsorship platform, through partnerships with Scuderia Ferrari, UFC, football leagues, skateboards, athletes, rodeos and motor sports.I also managed loyalty projects aimed at the sales team, consumers and employees and I worked in the areas of media, digital, influencers and events management.Participated in strategic projects, such as managing commercial contracts (more than 5,000 POSs and events), creating monitoring metrics and ROI and ROO indicators. In the operation of the two-year sponsorship of the Carnival of Salvador and the music festivals Villa Mix and Festeja. And in the application of visual merchandising, logistics, catering and hospitality in multipurpose arenas.Over the years, I've planned annual marketing calendars, reporting to the Board, and assigning tasks and projects to marketing analysts.

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  Beam Suntory

  • São Paulo Area, Brazil

  • Brand Manager

    • Jan 2011 - Dec 2012
    • São Paulo Area, Brazil

    Beam Suntory, Inc. is an American multinational company, the third largest producer of spirits in the world, that produces alcoholic beverages. The structure of Beam Suntory in São Paulo was located within the distributor partner Interfood.My main responsibility was to build and apply the Strategic planning of the brands Sauza Tequila, Brandy Founder and Cognac Courvoisier. In addition, to monitoring and reporting of forecast and brand building actions to the South American and US headquarters. We worked closely with Interfood in several kinds of brand activations in bars and off trade, POS staff training, tasting and incentive programs for distributors.

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  Diageo

  • Brazil

  • Trade Marketing Senior Analyst

    • Aug 2002 - Aug 2007
    • Brazil

    Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world.In my first great work experience, I participated in teams that launched the brands Smirnoff Ice, Smirnoff Twist, Smirnoff Caipiroska, Johnnie Walker Red Label (new packaging), Guinness lata, Rum Merino and Cachaça Nega Fulô 1957 in Brazil.I started working on On Trade activation projects, responsible for budget control, ROI analysis and reports.In the commercial part, I performed several sales team trainings. And took the leadership in the operation of sponsorship activations for the São João de Caruaru Festival, in two Annual Sales Meetings and supported annual trade marketing plans.