Experience

• 

  Melaleuca:The Wellness Company

  • United States
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Creative Director

    • Jul 2020 - Present

    Melaleuca is a privately held consumer packaging goods manufacturer of more than 615 health and wellness products sold and distributed in over 20 counties. Melaleuca is a retailer and one of the top 100 e-commerce companies in North America. Melaleuca has more than 1.2 million households purchasing Melaleuca products every month and has $2 billion in annual sales.• Manages a department of 15 members with direct reports including Junior Designers, Senior Designers, and Art Directors• Orchestrates the collaboration of North American creative efforts of graphic designers with copywriters, photographers, videographers, content developers, and web designers• Each year leads the completion of 3,000+ projects with more than 300 Social media posts, 500 packaging updates, and 900 printed pages of advertisements• Oversees the creative direction of the company's flagship monthly publication with a circulation of 100,000 readers per month. Directs the design of over 1400 pages across 12 issues printed in 4 languages. • Maintains the brand standards for 615 SKUs across 15 unique categories of products: Supplements, Cleaning & Laundry, Personal Care, Beauty, Healthy Foods & Drinks, Sports Nutrition, Home Fragrance, Essential Oils, and Promotional Apparel and Gear• Supports over 15+ live and virtual events per year including the annual member convention with over 8,000 attendees. Directs and creates assets for booths, wayfinders, flyers, kiosks, signage, videos, and advertisements.• Directed campaign launches and packaging designs for several new products; magnesium drink, dish rinse aid, and a new category of baby products that included shampoo & wash, lotion, wipes, and rash creme• Led the rebranding of several outdated categories that increased revenue by 74% for candles, 83% for scented oils, 50% for essential oils, and 21% for beauty• Developed a campaign for a topical pain reliever that increased sales by over 44% compared to the previous year

  • Art Director

    • Nov 2018 - Jul 2020

    • Produced 4 product catalogs each year in 4 languages resulting in 16 publications and 1,800+ pages a year• Increased revenue up to 40% in each beauty category by researching and directing the complete visual rebrand of cosmetics, haircare, fragrance, and skincare lines• Led the design of 10 additional product launches that included multisurface wipes, mouth rinse, topical soothing rub, and topical cough suppressant• Exceeded sales forecast by 50% or more in 5 categories by directing the design of multichannel ad campaigns; Cleaning and Laundry, Beauty, and Essential Oils • Oversaw the revitalization of social media channels that increased follows by 500%

• 

  Contract

  • Brand Marketing Consultant

    • Jan 2016 - Present

    Specializing in supporting brands by building strategic plans that enable them to grow and stay competitive. • Conducted primary research for 1-800 Contacts that included customer interviews and analysis. This research helped the marketing team with placement innovations, several new promotion tactics, and investment in a new product line of sunglasses.• Extensive secondary market research for outdoor company Christensen Arms including market size, segmentation, market forces, and product competition. Helped write a successful go-to-market plan for a new product line that would enable the company to capture missed market share.

• 

  Saltwell

  • Creative Director

    • Feb 2014 - Nov 2018

    Saltwell is a boutique marketing agency specializing in growing new and established businesses. They help companies shape their brand and stand out to their customers in authentic ways.• Responsible for growing revenue between 20 and 30% each year for 4 consecutive years by attracting and retaining clients through pitching creative strategies and maintaining quality work• Directed all creative work for larger clients by utilizing a team of 8 creatives; copywriters, designers, developers, and project managers• Oversaw relationships with contractors and maintained a pool of quality photographers, videographers, programmers, and other specialized individuals• Industry expertise in Fashion, Beauty, SaaS, Instructional, Youth Culture, Action Sports, Health & Wellness, and Hospitality• Clients: Fox Racing, Carlsbad Pipelines, Number 4, Suite Escapes, Bodomint, Local Engine, Guest Vision, Helistream, Personal Strengths Publishing

• 

  TBWA / The Integer Group

  • Greater Denver Area

  • Art Director

    • Jun 2013 - Feb 2014
    • Greater Denver Area

    • Art lead for national advertising campaigns that spanned radio, print, digital, and broadcast television• Managed up to 5 artists, writers, and developers to ensure brand consistency and up-to-date trends• Clients included Polaris Snow and ORV, P&G, Victory Motorcycles, Am Fam, Einstein Bagels, and PepsiCo

• 

  VOLCOM

  • United States
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Sr. Graphic Designer

    • Jan 2012 - Jun 2013

    • Contributed to the creative direction of over 10 campaigns per year and the implementation of each campaign resulting in 250+ unique print, web, social, and event ads per year• Global Design Lead for the company’s most profitable categories including Surf, Skate, Snow, Motocross, and Men’s Lifestyle• On-boarded new employees and interns by mentoring and educating them on company best practices and brand guidelines. • Worked directly with international licensees on marketing needs and promotional events to maintain consistency with the company's visual mission.

  • Graphic Designer

    • Apr 2007 - Jan 2012

    Print Advertisement, Web Advertisement, POP Displays, Trade Show Graphics, Vehicle Wraps, Catalog, Clothing Graphics, Posters, Stickers, Guitars, Skateboards, Snowboards, Hats, Socks, Posters, Flyers, and Packaging. Developed catalog art and seasonal looks.

• 

  Nike

  • Costa Mesa, CA

  • Visual Merchandising Coordinator

    • Jan 2007 - Apr 2007
    • Costa Mesa, CA

    Coordinated with sales reps to meet their visual needs. Made seasonal POP packages to be distributed to vendors and sales team members. Made custom window graphics for large accounts.