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Bio

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Dale Johnston is a seasoned graphic designer with 38 years of experience in corporate identity, packaging, and graphic design. He has worked with top companies, including Deere & Company, Chrysler Corporation, and General Motors, and has designed corporate identity programs, print literature, and educational projects. Johnston holds a BFA in Graphic Design from the Minneapolis College of Art and Design.

Experience

    • President
      • Sep 1985 - Present

      For the past 24 years I continued to design corporate identity programs, print literature, educational projects, packaging systems. Book publishing.

    • President
      • Jul 1969 - Sep 1985

      Formed Design Center Inc. in 1969 providing creative and production services for many top 500 companies as well as startup companies. In 1980 Design Center moved into a new building which we designed and built.

    • Graphic Designer
      • Nov 1968 - Jul 1969

      Designed a variety of projects for public relations firms, corporate exhibits, educational literature and annuals reports.

    • Graphic Designer
      • Oct 1967 - Nov 1968

      Designed literature for computer hardware and software.

  • Deere & Company
    • Deere & Company Corporate Headquarters, Moline Illinois
    • Graphic Designer
      • Oct 1965 - Oct 1967
      • Deere & Company Corporate Headquarters, Moline Illinois

      Created Product literature for farming equipment.Initiated new Corporate Identity program for Deere & Company collaborating with Deere & Company's Design Consultant, Henry Dreyfuss. Designed 1966 and 1967 Annual Reports for Deere & Company.Supervisory Leader of Shows and Exhibits.Designed a City Sister exhibit for quad Cities and Eskiltuna Sweden sponsored by Deere & Company

  • Chrysler Corporation
    • Chrysler Corporation Corporate Identity Office, Detroit Michigan
    • Graphic Designer
      • Oct 1964 - Oct 1965
      • Chrysler Corporation Corporate Identity Office, Detroit Michigan

      Implementation of Chrysler Corporate Identity Program. Created standards and specifications for the implementation of Corporate Communications, Plant and Facility Signage, Vehicular Graphics, Corporate Literature and Dealership Showroom Interior Design Specifications. Document entire Identity Program in manuals for distribution.

  • General Motors Styling Staff
    • General Motors Technical Center, Warren Michigan
    • Graphic Designer
      • Sep 1962 - Oct 1964
      • General Motors Technical Center, Warren Michigan

      GM Divisional Identity manuals for Chevrolet, Buick, Oldsmobile, Pontiac and Cadillac.Designer: Hydramatic Division Identity ProgramTeam designer: Identity program for General Motors Corporation.Team designer: GM Parts and Accessories Packaging, worlds largest packaging program.Team designer: Dealership showroom Identity

Education

  • 1958 - 1962
    Minneapolis College of Art and Design
    BFA, Graphic Design
  • 1957 - 1958
    University of Minnesota
    Architecture
  • 1956 - 1957
    University of Wisconsin-Madison
    Architecture

Suggested Services

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Industry Focus. “Graphic Design”

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