Experience

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  Freelance

  • Greater Nashville Area, TN

  • Graphic Designer & Production Artist

    • Sep 2012 - Present
    • Greater Nashville Area, TN

    Print design work for multiple clients that include benefits collateral consisting of booklets, newsletters, posters, postcards and letters; and entailed maintaining client branding throughout all pieces; minor copy editing; file preparation and transmission to printers; and managing multiple timelines with strict deadlines and delivery dates.Email design and development work for major audio equipment company that consists of designing and coding various email templates, one-off marketing emails and email newsletters. Provide email expertise and guidance to ensure best practice standards and improve deliverability.

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  Smith Communication Partners

  • Senior Graphic Designer

    • Sep 2012 - Dec 2021

    I worked with Smith’s clients to develop and implement HR-focused communication strategies and materials, supporting broader business and workforce management objectives. I lead and managed projects that included print, video, digital and social media components. Smith is a management consulting firm that specializes in employee, marketing and corporate communication services. We offer our clients in-depth communication expertise in the areas of human resources, benefits and total rewards, as well as in employee training, business strategy and complex corporate transactions such as mergers, acquisitions, spinoffs and workforce reductions.

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  Capella University

  • Apex Systems

  • Email Specialist

    • Sep 2013 - Jul 2014
    • Apex Systems

    Develop and deploy multi-faceted email campaigns for a major online university.Provide email expertise and guidance to program managers and sponsors to ensure best practice standards and improve deliverability. Develop and test email code, ensuring maximum display and performance for all major email clients and devices. Research and make use of available tools within the ESP platform to display list variables and dynamic content. Work with project managers to ensure distribution lists contain all relevant and necessary information for proper email deployment. Review and analyze deliverability/click/response reports in order to make performance improvement suggestions.** Notable accomplishment: Updated HTML code for newly implemented email templates to make them best-practice compliant and perform better in problematic email clients such as Outlook, Gmail; and for better display across multiple mobile devices.Update training manual and processes with existing and newly discovered knowledge; and share existing expertise with members of email development teams in order to enhance teamwork and success.

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  GE Money

  • Email & Digital Specialist / Sr. Graphic Designer

    • Mar 2008 - Aug 2012

    Subject matter expert in email design and production. Instrumental in building and growing email business within the design studio through HTML expertise specific to email; consistent use of best practice standards in design and coding; researching emerging trends; learning and implementing tools available within an email service platform--including data/response capture and dynamic content modules; training additional design studio members and assisting direct marketing team with email campaign planning. ** Notable accomplishment: Because of my expertise with email and my commitment to excellence, I was instrumental in retaining the business of a key client. Within 4 months, the client went from a medium-volume client about to walk out the door (to an outside agency), to the highest-volume email client working almost exclusively with the Studio.Worked closely with creative managers and clients to design email, e-newsletters, landing pages, interstitials and web banners for use in direct marketing and account servicing; assuring that creative followed client branding standards and accepted best practice guidelines. Provided input and feedback on technical functionality and capability of email environments. Produced HTML code for email using best practice standards for optimal delivery across multiple email clients and platforms. Delivered completed HTML packages into Responsys Interact; set up campaigns and completed back-end programming for functionality such as click-through tracking, response and data capture, campaign links and dynamic content processing. Worked with program managers to quickly resolve technical issues or execute last-minute edits and revisions.Designed a variety of attention-getting, effective direct mail pieces and marketing collateral including postcards, letters, brochures, statement inserts, in-store signs, posters and banners.

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  Asurion

  • Nashville, TN

  • Email Developer and Content Manager

    • Sep 2010 - Oct 2011
    • Nashville, TN

    Subject matter expert in e-mail design and development.Designed, developed and deployed transactional e-mail, marketing e-mail and landing pages through the Exact Target e-mail delivery system; learned and implemented tools available within the platform--including data/response capture and dynamic content modules.Ensured that e-mail communications were on target and met best practice standards for maximum deliverability and reader engagement; tracked performance of e-mail and delivered custom reports and lists as requested. Identified and corrected existing e-mail issues.** Notable accomplishment: Instrumental in improving and increasing e-mail program use, resulting in lower call center volume--reducing costs and allowing customer care reps to focus on higher-end issues. Worked with client managers and IT development teams to design, develop and implement e-mail campaigns for new and existing products and services; ensured that creative followed client branding standards and e-mail best practice guidelines.

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  Pro Marketing Inc

  • Senior Graphic Designer

    • Dec 2007 - Feb 2008

    I worked with the website development team to determine overall look and feel of company and client websites, intranet/portal sites and microsites. I created CSS template files for use during development; and altered existing CSS templates for individual website customization. Working closely with division VPs and IT director, I designed and created artwork for website graphics, logos, business stationary and marketing collateral.

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  Shaw Industries

  • Graphic Designer

    • Apr 2006 - Oct 2007

    As part of the interactive marketing team, I designed external and internal marketing materials, while adhering to the design standards of individual company brands. I worked with executives, brand leaders and sales reps to create catalogs, books, ads, brochures, invitations, signs, posters, trade-show banners, presentation templates and other creative as needed. I assisted web developers with design and maintenance of commercial websites, customer microsites, e-mail marketing campaigns and internal websites. I worked with external and internal vendors to complete projects and deliverables.

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  Aesthetic Marketing Concepts

  • Senior Graphic Designer

    • Oct 2003 - Sep 2005

    Created a variety of marketing material for the company and its clients. Created graphics and HTML code for client and company websites. Prepared and submitted files for print and publication. Managed multiple projects from start to delivery. Interviewed client to determine project expectation. Provided proofs, made revisions and obtained client sign off. Proofed final printed materials before sending to client. Performed department manager responsibilities that included: project scheduling; proofing drafts before client review; and ensuring that all projects met or exceeded the design style of the company.

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  IntelliNet Technologies, Inc

  • Graphic/Web Designer

    • Apr 1999 - Jul 2000

    Completed re-design of company website. Designed graphical splash screens for software. Created graphical images and diagrams for technical documentation and white papers. Designed new panels for trade show displays. Worked with head of marketing department to design company brochures and other marketing material.