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Charles Davis

Vice President, Marketing, Retired at Marco Book Company, d/b/a Everbind Books
Intro Book
Seasoned marketing executive with 24 years of experience in marketing strategy, communications, and management.
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Location
Lodi, New Jersey, United States, US
Skills
  • Marketing Strategy
  • Marketing Communications
  • Advertising
  • Sales Management
  • Email Marketing
  • Show all
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Bio

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Charles Davis is a seasoned marketing professional with 24 years of experience in marketing strategy, communications, and management. He has held leadership positions in various companies, including Marco Book Company, Practical Book Marketing Services, Inc., and Simon and Schuster, overseeing sales and marketing efforts, managing teams, and developing marketing campaigns. Davis holds a Bachelor of Arts degree in English from Rutgers, The State University of New Jersey-New Brunswick. With expertise in digital, direct, and social media marketing, as well as publishing and advertising, Davis is a versatile and accomplished marketing expert. He has managed large bibliographic databases, created marketing materials, and supervised teams of up to 16 people. Davis retired as Vice President, Marketing, from Marco Book Company in 2016.

Experience

  • Marco Book Company, d/b/a Everbind Books
    • Vice President, Marketing, Retired
      • Jan 1992 - Jun 2016

      Oversee all Sales and Marketing, including national sales force, and the entire marketing mix: space advertising, direct mail advertising and promotion, exhibits program, website, email advertising, etc. Currently no social media marketing in place. Also supervise the maintenance of a very large bibliographic database used for the production of catalogs and the website.

  • Practical Book Marketing Services, Inc.
    • President
      • Jan 1981 - Jan 1992

      Founded, owned and managed a 16-person, $5.5 million dollar advertising and promotional and marketing materials agency servicing almost every major trade publisher.

  • Simon and Schuster
    • Vice President, Marketing Services
      • Jan 1971 - Mar 1981

      Supervised the creation and production of all seasonal and backlist catalogs, direct mail pieces, order forms, sell sheets, floor and counter displays and other in-store merchandising materials. Managed ABA, ALA, IPDA and other exhibits. Managed the sales conference title presentation design and AV support. Managed the school and library department also. Editorial decision comment-circuit member.

Education

  • 1962 - 1966
    Rutgers, The State University of New Jersey-New Brunswick
    Bachelor of Arts (B.A.), English Language and Literature, General
  • 1959 - 1962
    Cranford High School
    Bachelor's degree, English Language and Literature/Letters

Suggested Services

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Industry Focus. “Marketing and Advertising”

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