Experience

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  BCSD Malaysia

  • Kota Kinabalu, Sabah, Malaysia

  • Partnership Relations and Development

    • Dec 2022 - Jun 2023
    • Kota Kinabalu, Sabah, Malaysia

    * Stakeholders engagement * Business development strategies, assessment and reporting* Membership recruitment and retention campaigns* Marcom materials and newsletters* Social media management* Events management* CRM

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  Kinabalu Coffee Gateway Sdn Bhd

  • Kota Kinabalu, Sabah, Malaysia

  • Business Development Manager

    • May 2021 - Sep 2022
    • Kota Kinabalu, Sabah, Malaysia

    * Develop business development strategies which includes advertising, communication campaigns, exhibitions and promotional events.* Work closely with other HODs to ensure smooth business operations, from new product development to the launching, and collecting market response for further improvement in product quality and services, etc.* Identify and develop potential business opportunities , and maintain good business relations with customers.* Conduct market research & analysis to evaluate trends, brand awareness and competition ventures.* Provide and and review data analysis for business evaluation and decision to formulate pricing strategy.* Mentor and motivate team members to achieve progressive milestones, in accordance to business plans.* Roll out marketing materials for different promotional campaigns, events, collaborative partnerships, etc.* Collaborate with other HODs to prepare departmental budget and monitor expenses.* Prepare business reports to Management, including business development achievements, potential business opportunities, areas of proposed business expansion, issues and constraints encountered.

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  EU-Malaysia Chamber of Commerce and Industry (EUMCCI)

  • Kuala Lumpur, Malaysia

  • Trade and Investment Manager/ Project Manager

    • Feb 2017 - Feb 2021
    • Kuala Lumpur, Malaysia

    • Conceptualise, plan and execute projects/ seminars/ events/ trade show pavillions which are in line with chamber’s aim to support EU companies to invest in the Malaysian market and ASEAN. • Budget management in the execution of activities/ projects, in accordance with the allocated budget funded by the EU commission (SEBSEAM-M).• Establish close connection with local stakeholders, such as the embassies, bilateral chambers of EU countries in Malaysia, government agencies, to seek common ground of collaboration to achieve Eurocham's aims and objectives as the chamber of chambers.• Planning and development of Eurocham's outreach strategy to EU, to broaden EUMCCI’s network within the EU, and awareness on the support services provided by the chamber. • Provide consultation on the business enquiries directed to Eurocham, and suggest relevant proposals to delegate and expedite necessary actions.• Plan, organise and execute trade delegations from Europe to Malaysia and vice versa, including facilitate business matching.• Acquiring, coordinating and executing market research projects for European and Malaysian companies.

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  EAST WEST ONE MARKETING SDN BHD

  • Kuala Lumpur

  • Marketing Manager

    • Feb 2013 - Jan 2017
    • Kuala Lumpur

    • Plan & implement various marketing activities/ strategies, including exhibitions and roadshows, media publications (e.g. magazines, press releases, advertisements, etc.), reward campaigns and loyalty program.• Coordinate with website provider to update website content and improve website interface whenever necessary. • Monitor CRM system to ensure investors & agents particulars are accurate, for efficient marketing communications purposes.• Generate sales and marketing reports, and give suggestions on marketing planning such as planning of roadshows, recruitment of sales consultants, and promotional campaigns.• Prepare marketing tools for consultants to promote company’s investment scheme, such as newsletters, fact sheets and sales kits.• Produce a set of SOP to ensure smooth daily operations of the main marketing office, and branch offices.• Manage investors’ and consultants’ enquiries, complains and feedbacks, to ensure timely response.

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  PRMA Consulting Ltd

  • Fleet, Hampshire

  • Advisor Liaison Assistant

    • May 2012 - Jan 2013
    • Fleet, Hampshire

    • Liaising with globally-based KOL’s to schedule meetings• Assisting with advisory boards • Desk and telephone based research• Overseeing day to day progress of projects• Maintaining and updating databases

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  Abeille d’Or Corporation

  • KL, Malaysia

  • Nutritionist

    • Nov 2009 - Jan 2010
    • KL, Malaysia

    •Responding to customer enquiries, increasing customer confidence in consuming company’s product.•Responsible for product development and management, ranging from registration with the government to product launch, including dealing with suppliers in terms of product formulas, packaging and information materials. •Coordinated with other nutritionists in managing marketing project for branding intention.

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  Alliance Teamwork Marketing

  • KL, Malaysia

  • Nutritionist cum Training Executive

    • Aug 2007 - Aug 2009
    • KL, Malaysia

    •Forge important relationships with new and existing customers in order to understand their exact requirements.•Successfully delivered completed tasks within agreed timescales due to effective communication and negotiation skills with manufacturers.•Conducted market research through visiting departmental stores, online search and attending exhibitions, to ensure product competency.•Identified target market and conducted competitor analysis to form effective marketing strategy.

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  University of Surrey

  • Surrey, UK

  • Database assistant

    • Jul 2005 - Dec 2005
    • Surrey, UK

    •Exhibited responsibility and detail-oriented skills in online research for relevant journals for a food study; assessing and selecting journals according to a set of criteria, to be stored in Reference Manager for future publication.