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Brian Heffley is a seasoned professional with expertise in E Commerce, Start Ups, Project Management, Seo, Crm, Management, Leadership, User Experience, Integration, Analytics, and Sales Management. He has held various roles, including Account Executive at BlingFORCE, President at HipKraft Corporation, Founder at Dynamic Systems, and Independent Consultant. He holds a BS degree from California State Polytechnic University-Pomona.

Experience

    • Account Executive
      • Mar 2016 - Present
      • Meridian Idaho

  • HipKraft Corporation
    • Boise, Idaho Area
    • President, HipKraft Corporation
      • Aug 2014 - Present
      • Boise, Idaho Area

  • Dynamic Systems
    • Meridian, ID
    • Founder
      • Jan 2017 - Aug 2020
      • Meridian, ID

      Tangible products meet next-gen dynamic pricing algorithms. Stealth mode.

  • BeFriend, Inc.
    • Sherman Oaks, CA
    • President
      • Feb 2005 - Jul 2016
      • Sherman Oaks, CA

      Along with my business partner and a team of contract content writers, we built and published a medium-sized information site with thousands of articles that hosted ads from the Google network. We successfully arbitraged more than $1.4 million in revenue in the first 3 years, very very part time.One of my proudest successes from this venture was helping Google roll out Adsense Channels, of which we were granted (and still own) channels 0000001 through 00001000.Attention turned to more lucrative business ideas over the years and we finished adding content in 2016.

    • VP Sales
      • Jun 2009 - Aug 2014

      As VP of Sales, I am ultimately responsible for all online and offline sales, and am currently the sole Winery & Store Sales account manager. My role entails consulting with potential and existing clients regarding our existing product line, working closely with them to develop customized apparel (e.g. with the Winery's logo on it), and to collect feedback about potentially desirable apparel selections, new products and designs and work with the Product team to evaluate them and bring them into our lineup. The HipKraft Mission Statement: HipKraft is an imaginative, customer-focused, and eco-conscious apparel company aimed at offering hip, sexy, fun, and quality products at low prices. We take pride in our American-made clothing and the craftsmanship we put into its embellishments. We aim to become a nationally recognized brand name, capitalizing on the population's sustained interest in wine and other activities mixed with fashionable apparel.You can find HipKraft apparel in wineries, wine shops, gift shops and similar types of stores in all 50 states, and we also directly sell retail to customers in the US, Canada and UK.Update 1/26/2010: HipKraft has won RatePoint's Business Excellence award. With dozens of customer reviews about our company and product, none of them less than 5 stars, we're proving that we're dedicated to exceptional customer service.

    • Independent Consultant - Project Management, Web Design, SEO, SEM
      • Jun 1999 - Jun 2011

      Most of my focus is in creating and managing Wordpress blogs and applications. I can also hand-code sites using PHP. I am not taking on new clients or projects at this time.

  • Snap Technologies, Inc.
    • Pasadena, California, United States
    • Project Manager
      • Nov 2004 - Jun 2009
      • Pasadena, California, United States

      Snap was an Idealab startup company.Employee #2.

    • Producer
      • Nov 2003 - Nov 2004

      Idealab is where companies, like Snap.com, are born. I started working on Idealab's search and Cost-per-Action advertising offering from day 1 at Idealab, designed and managed the products, helped bring on a team, and served as Project Manager/Producer for what eventually grew to become Snap.com. Eventually Snap.com (Perfect Market) became its own entity and the entire team moved over from Idealab. Same building, same desk, but now officially part of a startup.

    • Sr. Consultant
      • Jun 1999 - Nov 2003

Education

  • 1995 - 1999
    California State Polytechnic University-Pomona
    BS

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Industry Focus. “Technology and Software Development”

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