Experience

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  Happy Hippo Herbals

  • Boise, Idaho, United States

  • SEO Specialist

    • Mar 2021 - May 2023
    • Boise, Idaho, United States

    In this role oversee the SEO strategy and content marketing for Happy Hippo's online properties. In regard to our content marketing, I use tools like SEMrush, Google Search Console, and Google Analytics to determine our focus and related keywords/phrases for blog articles and online marketing. I track and analyze our domain traffic (direct, referral, social, and search), make optimizations (to push rankings higher, and avoid cannibalization), troubleshoot website issues that affect our rankings, and write creative briefs for copywriters!

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  Cougar Mountain Software

  • Boise, Idaho Area

  • Marketing Manager

    • Apr 2017 - Mar 2021
    • Boise, Idaho Area

    I manage the tasks and resources for the marketing department of Cougar Mountain Software, the creator of "Denali" - a complete accounting solution designed to comply with GAAP accounting principals.I oversee the execution of the CMS marketing department, outline, improve, and streamline processes, set and manage budgets, orchestrate promotional materials such as advertisements, webinars, networking events, trade shows, organize social media campaigns, streamline processes, and manage a team of 3 marketing employees (a graphic designer, copywriter, and web developer; hire and fire). In addition, I frequently generate reports for upper management, analyze metrics, and measure KPIs to make process improvements to our department.I have spent 2+ years in an ongoing Sandler management training program at the Meridian Crossroads Training Center, and combine these management philosophies with what I know about the Toyota Lean Manufacturing system to run an effective and constantly improving department.

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  In The Ditch Towing Products

  • Mountain Home Idaho

  • Director of Marketing

    • Nov 2012 - Jan 2017
    • Mountain Home Idaho

    I manage the tasks and resources for this family of companies, including overseeing the work of 3 graphic designers, 1 web developer, and 2 video production specialists; as well as oversee the implementation and promotion of a multitude of companies owned by Chuck Ceccarelli (In the Ditch Towing Products, IWS Motor Coaches, Inventive Products Inc, and Idaho Wrecker Sales); I develop and execute marketing strategies, oversee the design of promotional material such as advertisements, catalogs, labels and decals, and internal procedure books; I have also devised advanced Excel an web-based process tools, and implemented training programs for our work force.In the Ditch and this family of companies is one of the world's best examples of the Toyota LEAN Manufacturing System, and because of this I am well versed in creating and implementing procedures and process improvements for this system. Paul Akres (of Fastcap) once visited our facility and was astounded at how thoroughly we had implemented the techniques. A video of Paul's visit can be viewed here: https://youtu.be/riQIeQRmm7c

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  Freelance Graphic Design

  • Boise, Idaho Area

  • Writing and Graphic Designer

    • 2001 - 2016
    • Boise, Idaho Area

    I'm a skilled graphic designer, with over a decade of writing, illustration and independent design experience. In the past two decades I have worked on numerous projects including print and digital publications, branding, logo, and identity design, website development, and freehand illustration projects.Occasionally, I produce 3rd-party products for tabletop RPGs like D&D, Call of Cthulhu, or Shadowrun; or work on small scale graphic novel products for companies like Coffee Table Comics.I'm the creator of the Wystdovja setting for the Call of Cthulhu RPG (Horrific Adventures in the Gothic Countryside). A gaslight era setting pitting investigators against creatures of classic horror and the Cthulhu Mythos.

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  Cable ONE

  • Nampa, Idaho, United States

  • Field Technician II

    • Nov 2005 - Nov 2011
    • Nampa, Idaho, United States

    In this role I installed cable television and internet services to residential and commercial customers here in the Treasure Valley. I worked on mainline and the troubleshooting of radio frequency signal issues (including return path operations for internet connectivity).

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  Micron Technology

  • Boise, Idaho, United States

  • Operator II (Burn-In, Testfloor, Probe) / Capacity Group

    • Jan 2000 - Oct 2005
    • Boise, Idaho, United States

    Worked in the Burn-In, Testfloor, Probe, and upstairs Capacity Groups, throughout my tenure at Micron. Oversaw both training and lead duties at various times.

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  SWB (Sonja Warren Brandon's) Commercials Unlimited

  • Beverly Hills, California

  • Assistant Talent Agent

    • Nov 1998 - Oct 1999
    • Beverly Hills, California

    Worked as the personal assistant to Randi Rubenstein, Richard Reiner, and Gar Lester, in the adult division of Sonja Warren Brandon's Commercials Unlimited. Handled commercial break-downs, as well as contact and coordination of celebrity casting auditions and call backs. Top clients included: Tim Allen, Roseanne Barr, Paul Gleason, Rhonda Shear, Steve Shenbaum, Jack Tate (Jack, from Jack in the Box), Matthew McGrory, and over a THOUSAND more.