Experience

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  WARDA DESIGNER COLLECTION (PVT.) LTD.

  • Lahore, Pakistan

  • E-Commerce, Digital & Social Media Marketing Head

    • Mar 2018 - Present
    • Lahore, Pakistan

    Planned the overall e-Commerce budget for the year of ''2018'' (Calendar Year).Revamping the entire e-Com department structure which includes resources allocation & building a new teamShifting web platform from Magento to Shopify to reduce the current cost and lessen the dependability on agencies.Devising long term digital and social media marketing strategies to engage the new customers and to retain the existing ones e.g. News Letters, Push notifications, Alert SMS, Discount Campaigns for online only (Happy weekends or hours) etc.Established new functional structure in supply chain to decrease the order delivery time.Leading E-commerce team to manage day to day operation which includes content creation, Add placement, AB testing of running adds, handling customer complaints, managing inventory by analyzing what sells the most and what can be done to boost the slow movers.Initiated Whats-app marketing to convert the random leads into loyal ones.Understanding the buyers influencers & purchasing criteria for customer data base.Created new SMS plan based on customer Socio economic factors.Handling shoots for both conventional and digital purposes.Collaborating with marketing & creative team to adept the new communication methods.

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  Outfitters Stores

  • Lahore, Pakistan

  • E-Commerce & CS Head at Outfitters & Ethnic by Outfitters

    • Dec 2016 - Feb 2018
    • Lahore, Pakistan

    Typical :- Working in a fast-paced and dynamic environment that requires me to showcase strong decision-making skills, flexibility and adaptability. Choosing among different Internet marketing strategies and decide which is the best option. Implementation new online business initiatives such as shifting from retailing to forex trading, and be able to differentiate between legitimate customers and fraudsters in real-time to prevent the business from incurring losses. Being leader, i'm exercising excellent leadership and supervising skills to lead, direct and motivate e-commerce teams into meeting performance and growth goals.Growth Maximization:-The main responsibility as an e-commerce manager is to increase a company's online business. This typically means increasing the number of online sales or business transactions the company makes. For example, As an e-commerce manager Head for Outfitters & Ethnic online i work with website developers and designers to ensure the company's website is user friendly, well-maintained and constantly updated with the latest technology - Developing strategies to increase traffic to the website, such as utilizing social media channels, search engine optimization and blogging. Being an e-commerce Head also makes me responsible to determine the best possible presentable way to put the products online, such as through product news and updates. In addition, Selection of the suitable electronic purchasing systems and ways to distribute purchased products to buyers.Customer Complaints & Resolution:-Handling customer complaints. For example, when an online customer raises a complaint because she received damaged goods that didn’t meet her specifications, As an e-commerce Head i investigate the incident and settle the claim. Frequently monitor social media channels to identify what users are saying about my brand and respond to issues when necessary.

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  NETSOL Technologies Inc.

  • Lahore

  • E-Commerce Project & Sales Team Lead

    • Jul 2013 - Jan 2017
    • Lahore

    As a Project Team lead my highlighted activities includes Marketing Certain brands to increase their popularity among target consumers with the sole purpose of getting more sales. Conducting in-depth consumer analysis to determine the image/demand of a brand to implement the sales techniques. .Handling PR and marketing agencies. Managing relationships with the customers and targeted audience.End to End execution of sales process and discount campaigns that includes creation of collateral, Distribution of Collateral in various models and measuring the impact.Managing and motivating the sales team to increase the sales and enhance the efficiency.Establishing and ensuring that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targetsManaging stock levels and taking decision to control and liquid the stock.Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer.Analyzing sales figure. trends and forecasting future sales.Analysis of marketing mix efforts.Providing information to sales team on how to sell in competitive & saturated market. Prepare analytic reports to find out the existing customer trends, Sales trends, Segmentation, Consumer behavior in virtual/Conventional market and to calculating the ROI. Devise and formulate the traditional sales strategies to meet the sales targetContinuous follow up with the distributors and the delivery service provider to enhance the efficiency and keep the customer services up high. Generate sales report on bi-weekly basis to analyse the weaknesses and to measure the strengths. Conducting Comparative/Competitive analysis in the existing marketCreating driven and compelling promotions.

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  My Energy Co

  • Lahore

  • Area Sales Manager

    • Nov 2010 - Jul 2013
    • Lahore

    During my Stay at this Organization i was held responsible to perform the following duties Planning and executing various sales strategies to increase the Sales volume in Faisalabad RegionDeveloping and implementing the sales plans to promote energy products in industrial, commercial and Governmental organizationsGenerating sales of the company's products in the region through a team of salesmen in order to achieve / exceed the annual sales targetCoordinating activities with representative of the wide variety of industrial and commercial enterprises, community and business associations and Governmental agencies.Developing business proposals for new and existing customersResponsible for selling value based solutions for shortage of powerManaging and motivating team to increase the sales and enhance and ensure the the efficiencyAnalyzing sales figure and forecast the future trends to facilitate planningResponding to the customer complaints & comments and ensure the prompt reply to avoid the inconvenienceFacilitating the retailers in any possible way to increase the secondary sales Attending meetings with the top management and chairing it in designated area to plan and to listen the grievances of the employeesFollow the structure to insure that the organogram is being implemented to avoid the overlappingMaintaining statistical and financial records and present them to show the graphs depicting the upward or downward flow of salesManaging all the stores and the retail centers in the designated areaRespond to inquiries from members of the business community, governmentalorganizations and general public concerning their power needs and their solutionDevise strategies for customer acquisition and customer retentionPrepare the annual marketing budget and track the expenses against the budgetManage accounts and meet targets relating to revenue growth, activities, profit margin, mix of services & salesProvide after sale services to customers

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  OTEC PVT Ltd

  • Faisalabad

  • Territory Sales Executive

    • Sep 2008 - Oct 2010
    • Faisalabad

    During my stay i was responsible of the following obligationsSelling value based Security Solutions Building the Business in the assigned area using variety of selling techniquesTargeting potential customers and assessing convert-able leads Identifying new business opportunities through contacting with perspective clients in the assigned market or verticalCross selling new services to existing clientsIdentifying Market trends and competitive rate actions and communicating those trends with the management teamDeveloping sales plan to ensure the attainability of the target in the designated areaTrade promotion & Local Activation Developing relations with the targeted audiance and managing existing clients Cold calling companies within the area and establishing needsNetworking with businesses in the area and building relationships Exercising proactive solution development by creating and maintaining client life-cycle program for his/her top clientsAssisting and Facilitating in the preparation of RFQ's and bidsIdentifying the competitive service strengths and weakness of the company and making recommendation for continuous improvements initiativeProviding weekly and monthly performance metrics to the sales administratorUnderstanding pricing and cost components associated with the proposed solutionsMaking Sales presentation, developing deliverables, Coordinating, Implementing, creating and adding to existing market material where appropriate Attending trade shows when instructed by the managementEntering new customer data and sales data for the clients into proprietary CRM and maintain this information as per company policyPerforming other duties assigned by the management like checking and inspection of the collection centers, daily time sheet of the junior staff.