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Betty Halliburton profile image

Betty Halliburton

Director, CEO Communications at The MetroHealth System (Cleveland, OH)
Intro Book
Betty Halliburton is a seasoned communications professional with extensive experience in video production, public speaking, and media relations, holding senior roles at prominent organizations.
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Location
Lorain, Ohio, United States, US
Skills
  • Video Production
  • Video
  • Public Speaking
  • Sound
  • Multimedia
  • Show all
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Bio

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Betty Halliburton is a seasoned media executive and thought leader, leveraging her expertise in video production, public speaking, and multimedia storytelling to drive impactful communications strategies. As Director of CEO Communications at The MetroHealth System, she crafts compelling narratives that define the CEO and MetroHealth as national thought leaders on health equity and social impact. With a proven track record in public relations, marketing, and media relations, Betty has spearheaded campaigns for prominent organizations, including the Urban League of Greater Cleveland and Positive Power Global Media, LLC. Her award-winning journalism and production background has equipped her to navigate the complexities of media relations and storytelling.

Experience

  • The MetroHealth System (Cleveland, OH)
    • Cleveland, Ohio, United States
    • Director, CEO Communications
      • Dec 2023 - Present
      • Cleveland, Ohio, United States

      In conjunction with the System Communications team, directs, writes, and manages CEO communications - including speeches, presentations/panels, media opportunities employee messaging, correspondence, and video scripts, – to create a seamless approach that defines the CEO and by extension MetroHealth as a national thought leader on matters of health equity, community health, and social impact. Assists in evaluating and prioritizing external and internal speaking requests for the CEO, scheduling, and content and identifies communications/media opportunities both locally and nationally. Serves as a senior adviser and thought leader to the CEO and System Communications team. Works to develop and execute national and local media strategy, branding of external communications for CEO and Metro Health, and crisis communications for The MetroHealth System. Develop and implement a public relations and media strategy to safeguard and strengthen the messaging of the CEO and The Metro Health System.

  • Intentional Content, Inc.
    • United States
    • Chief Executive Officer
      • Feb 2020 - Present
      • United States

      Intentional Content, Inc. is definitely not new in developing communication strategies. Its CEO Betty J. Halliburton is an award-winning journalist, producer, visionary and “storyteller” who has carved out a way to touch hearts and minds throughout her extensive career and in life. We are multimedia architects who provide Communication Strategies, Virtual Engagement, and Media Relations. IC specializes in purposefully creating, and crafting content about and for African Americans and other people of color, managing the narrative, and strategically navigating its delivery to ensure intentional and maximum outcomes and media coverage.

  • Urban League of Greater Cleveland
    • Cleveland, Ohio, United States
    • Marketing and Outreach Manager
      • Oct 2020 - Nov 2023
      • Cleveland, Ohio, United States

      Responsible for overseeing marketing, public relations, outreach, social media, and media relations. Directly reported to the President and CEO and created messaging, content, and communications on her behalf. Promoted, and managed local and national campaigns and Urban League initiatives. Generated content for the organization's website, e-last correspondences, press releases, and social media platforms.

  • Lorain County Joint Vocational School District (JVS)
    • 15181 State Route 58 Oberlin Ohio. 44074
    • Director Of Communications
      • Nov 2016 - Aug 2019
      • 15181 State Route 58 Oberlin Ohio. 44074

      Oversees internal and external communications, Recruitment, Marketing and Public Relations, Career Services and all other outreach efforts.

  • Positive Power Global Media, LLC
    • Northeast Ohio
    • CEO
      • 2012 - Aug 2019
      • Northeast Ohio

      A 21st Century Multimedia Company designed to create Positive IMPACT Programming including Documentaries, Films, Radio and Television and Internet Programs, Video Books and more!

  • Lorain County Urban League
    • Public Relations Consultant
      • 2014 - 2015

  • Lorain County Urban League
    • Education Coordinator
      • 2010 - May 2013

      For three years, I worked with The Lorain County Urban League coordinating the Read and Rise Early Literacy Program, Career Exploration and the LCUL Spring College Tour. Additionally, I offered Marketing and Public Relations support to the agency that included preparing and disseminating News Releases, updating Social Media including Facebook, creating print literature and producing several videos highlighting educational and health related programs.

Education

  • 1979 - 1985
    Ohio University
    Broadcast Journalism, Interpersonal Communications, Public Relations, Radio and Television Production

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media”

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