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Barbara Todd Kerr is a seasoned content strategist and digital media manager with expertise in social media, content management, and SEO. She has worked with various organizations, including the University of Maryland, United Nations Foundation, and Clean Cooking Alliance, implementing digital strategies and managing content across multiple platforms. With a background in journalism and mass communications, she has honed her skills in creating engaging content and driving online presence. She holds certifications in digital strategy and information architecture from LinkedIn.

Credentials

  • Digital Strategy
    LinkedIn
    Sep, 2020
    - Apr, 2026
  • Understanding Information Architecture
    LinkedIn
    Sep, 2020
    - Apr, 2026

Experience

    • Digital Media Manager
      • Dec 2016 - Present

      - Implementation team for SAP Concur, university-wide (2022-Present)- Emergency Department Drug Surveillance (EDDS) system, Phases I & II funded by ONDCP (2020-Present)- National Drug Early Warning System (NDEWS), 2016-2020, drug research and surveillance system funded by NIDA

    • United States
    • International Affairs
    • 400 - 500 Employee
    • Senior Producer, Online Strategy and Integration, Global Alliance for Clean Cookstoves
      • Nov 2013 - Apr 2016

      - Content management / producer / editor for main organization web site; supervisor for multiple satellite sites - Audience and content assessment to expand global information hub for partners - Led complete site rebuild in 2014; defined project scope, requirements, and deliverables; information architecture; data migration; QA - In charge of creating of two high-profile conference sites and a UN partner humanitarian-focused project site - Social media: increased Facebook likes 30%+ (24 months) and Twitter followers 22% (12 months) - Edited and produced monthly e-newsletter (Convio/Luminate) - Member of UN Foundation Public Affairs Team

    • Consultant - Content Strategy, Clean Cooking Alliance
      • Jun 2013 - Oct 2013

      - Solution-oriented website consulting for the Clean Cooking Alliance (formerly the Global Alliance for Clean Cookstoves)

  • Clean Cooking Alliance (CCA)
    • Washington D.C. Metro Area
    • Senior Producer, Online Strategy and Integration
      • Jun 2013 - Apr 2016
      • Washington D.C. Metro Area

    • Consultant
      • 2012 - Jun 2013

      Online brand development, social media engagement, content strategy, market research, SEO. Social media consulting/trainer for PinPoint client GUTHRIE health systems.

    • Consultant
      • Jun 2011 - Jun 2013

      Content strategy, social media management and training, SEO/SEM, competitive marketing analysis, branding, WordPress, Drupal

    • Web Strategies Manager
      • 2006 - 2011

      Managed suite of web sites for the national organization. Developed early social media following on Twitter and Facebook ( 400,000+ “Friends”)

    • Consultant
      • 2002 - 2006

      Clients included: Payload Systems, NASA Contractor; Plainfield Public Library, digitization strategy for historical collections.

    • Senior Managing Editor
      • 2003 - 2005

      • Managed all aspects of site development and online presence for National MARRIAGE EQUALITY Movement• Wrote daily news blog

    • Web Producer
      • 1999 - 2001

      Significant client accounts included: –––––––––––––––––YourPharmacy.com - Early eCommerce ONLINE PHARMACY (Prescription Drugs / OTC products) – Backed by pharmacy benefits manager, Express Scripts: SOLD SITE for $500MAmfar.org - The American Foundation for AIDS Research | amfAR

    • New Media Producer
      • 1996 - 1999

      Award-Winning B2B publication and website: In-depth Journalism: Enterprise Networking Industry | Products | Services | Emerging Technologies

    • U.S. Marketing Director | Product Manager / Country Purchasing Manager
      • 1989 - 1994

      INTERHOME, INC. | US Licensee of Europe's Largest VACATION HOME RENTAL

    • Assistant Director | Producer | Writer
      • 1983 - 1986

      TELEVISION EXPERIENCEAssistant Director | Producer | WriterWNYC-TV (New York, NY 1983 – 1986)–––––––––––––––––––––––––––––––––PBS Affiliate owned and operated by The City of New York (Throughout the 1980's).Producer | Director - "NEIGHBORHOOD VOICES"• Conceived / Produced / Directed / Supervised Editing: 9 Documentaries (each 30-minutes) on little-known communities within the five boroughs of The City of New York. Co-producer "OUR TIME"• Weekly, hour-long Magazine ShowTV Producer | Independent (Philadelphia, PA)––––––––––––––––––––––––––––––––––––––Wrote / Produced / Directed Corporate TVClients included: Smith, Kline & French | Armour PharmaceuticalsFrank N. Magid Associates (Cedar Rapids, IA)–––––––––––––––––––––––––––––––––––––––Leading Television and Radio News Market Research and Consulting FirmWriter, Direct responsibility: WLS-TV | ChicagoWXYZ-TV | DetroitKABC-TV | Los AngelesKSTP-TV | Minneapolis• Monitored client's market competition in context of proprietary research and prepared critical analyses of client TV news programming to maintain dominance, or to re-position station in their respective market. WPLG-TV (Miami, FL)–––––––––––––––––––Station owned by Washington Post–NewsweekAssistant Director | Producer on some shows• Evening Newscasts / Public Affairs.

Education

  • NYU | New York University
    Coursework, Prototype Development and Research Projects
  • University of Miami
    BA, Mass Communications – Journalism / Television

Suggested Services

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Industry Focus. “Marketing and Advertising”

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