Bio
Credentials
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Digital Strategy
LinkedInSep, 2020- Apr, 2026 -
Understanding Information Architecture
LinkedInSep, 2020- Apr, 2026
Experience
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Digital Media Manager
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Dec 2016 - Present
- Implementation team for SAP Concur, university-wide (2022-Present)- Emergency Department Drug Surveillance (EDDS) system, Phases I & II funded by ONDCP (2020-Present)- National Drug Early Warning System (NDEWS), 2016-2020, drug research and surveillance system funded by NIDA
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United States
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International Affairs
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400 - 500 Employee
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Senior Producer, Online Strategy and Integration, Global Alliance for Clean Cookstoves
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Nov 2013 - Apr 2016
- Content management / producer / editor for main organization web site; supervisor for multiple satellite sites - Audience and content assessment to expand global information hub for partners - Led complete site rebuild in 2014; defined project scope, requirements, and deliverables; information architecture; data migration; QA - In charge of creating of two high-profile conference sites and a UN partner humanitarian-focused project site - Social media: increased Facebook likes 30%+ (24 months) and Twitter followers 22% (12 months) - Edited and produced monthly e-newsletter (Convio/Luminate) - Member of UN Foundation Public Affairs Team
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Consultant - Content Strategy, Clean Cooking Alliance
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Jun 2013 - Oct 2013
- Solution-oriented website consulting for the Clean Cooking Alliance (formerly the Global Alliance for Clean Cookstoves)
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Clean Cooking Alliance (CCA)
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Washington D.C. Metro Area
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Senior Producer, Online Strategy and Integration
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Jun 2013 - Apr 2016
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Washington D.C. Metro Area
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Consultant
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2012 - Jun 2013
Online brand development, social media engagement, content strategy, market research, SEO. Social media consulting/trainer for PinPoint client GUTHRIE health systems.
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Consultant
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Jun 2011 - Jun 2013
Content strategy, social media management and training, SEO/SEM, competitive marketing analysis, branding, WordPress, Drupal
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Web Strategies Manager
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2006 - 2011
Managed suite of web sites for the national organization. Developed early social media following on Twitter and Facebook ( 400,000+ “Friends”)
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Consultant
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2002 - 2006
Clients included: Payload Systems, NASA Contractor; Plainfield Public Library, digitization strategy for historical collections.
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Senior Managing Editor
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2003 - 2005
• Managed all aspects of site development and online presence for National MARRIAGE EQUALITY Movement• Wrote daily news blog
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Web Producer
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1999 - 2001
Significant client accounts included: –––––––––––––––––YourPharmacy.com - Early eCommerce ONLINE PHARMACY (Prescription Drugs / OTC products) – Backed by pharmacy benefits manager, Express Scripts: SOLD SITE for $500MAmfar.org - The American Foundation for AIDS Research | amfAR
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New Media Producer
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1996 - 1999
Award-Winning B2B publication and website: In-depth Journalism: Enterprise Networking Industry | Products | Services | Emerging Technologies
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U.S. Marketing Director | Product Manager / Country Purchasing Manager
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1989 - 1994
INTERHOME, INC. | US Licensee of Europe's Largest VACATION HOME RENTAL
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Assistant Director | Producer | Writer
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1983 - 1986
TELEVISION EXPERIENCEAssistant Director | Producer | WriterWNYC-TV (New York, NY 1983 – 1986)–––––––––––––––––––––––––––––––––PBS Affiliate owned and operated by The City of New York (Throughout the 1980's).Producer | Director - "NEIGHBORHOOD VOICES"• Conceived / Produced / Directed / Supervised Editing: 9 Documentaries (each 30-minutes) on little-known communities within the five boroughs of The City of New York. Co-producer "OUR TIME"• Weekly, hour-long Magazine ShowTV Producer | Independent (Philadelphia, PA)––––––––––––––––––––––––––––––––––––––Wrote / Produced / Directed Corporate TVClients included: Smith, Kline & French | Armour PharmaceuticalsFrank N. Magid Associates (Cedar Rapids, IA)–––––––––––––––––––––––––––––––––––––––Leading Television and Radio News Market Research and Consulting FirmWriter, Direct responsibility: WLS-TV | ChicagoWXYZ-TV | DetroitKABC-TV | Los AngelesKSTP-TV | Minneapolis• Monitored client's market competition in context of proprietary research and prepared critical analyses of client TV news programming to maintain dominance, or to re-position station in their respective market. WPLG-TV (Miami, FL)–––––––––––––––––––Station owned by Washington Post–NewsweekAssistant Director | Producer on some shows• Evening Newscasts / Public Affairs.
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Education
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NYU | New York University
Coursework, Prototype Development and Research Projects -
University of Miami
BA, Mass Communications – Journalism / Television
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