Experience

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  Honeywell

  • Digital Marketing Manager

    • Jun 2024 - Present

  • Sr. Marketing Automation Specialist

    • Apr 2016 - May 2024

    • Leading the Implementation and Migration of Automation Platforms Projects (Marketo to Marketo, Pardot to Marketo)• Setting up the Marketo Platform for operational (includes: sfdc integration, data flow, creating fields, setting up scoring model, RCM, lead management, data cleaning, partition set up, creating tags, creating channel, configuration of API)• Create, manage, and support marketing campaigns through both Marketo and Pardot for Honeywell, SPS & HBT Business (Pardot 2016-2019)• Align with Marcoms, Sales, Product marketing and Channel Sales to drive the demand generation project.• Design and planning all demand generation program for SPS (HIS Business)• Developing Nurture Program, Email Programs, Event Program, Dynamic Content, AB Testing, Data cleaning, Segmentation, List Import, Smart List creation, GDPR set up, Applying token.• Creating monthly reports (lead creation, form fill out, web page visits, MQLs, PPC campaigns, email performance) • Implementing the Lead Management Optimization Program for SPS & HBT Business Group• Designing and implementing the Nurture Program in Marketo and Drip program in Pardot• Create, manage, and support marketing campaigns through Marketo and Pardot to drive sales leads and increase prospect engagement

• 

  Actiance, Inc.

  • Team Lead- Marketing (Automation and Demand Generation)

    • Apr 2013 - Apr 2016

    Campaign Management, Email Marketing, Social media marketing

  • Senior Marketing Associate

    • May 2011 - Mar 2013

    • Create, manage, and support marketing campaigns through Pardot to drive sales leads and increase prospect engagement• Worked on different marketing automation tools such as Eloqua & Pardot.• Experienced in creating forms, landing pages, email template, drip program and program builder within Marketing Automation Tools.• Experience with Google AdWords and Google Analytics for measuring online marketing effectiveness.• Managing webinar program from creating event over webex, inviting prospects, moderation of webinars and post webinar activities.• Experience in list-building and data cleaning using database marketing tools such as Jigsaw, Hoover's, Onesource, Lead411, ZoomInfo, etc.• Possess specialist knowledge in CRM Administration (Salesforce.com) to support Global Sales and Marketing operations• Manage and publishing of content using CMS (Umbraco) for the company website.• Extensive usage of Social Media tools like LinkedIn, Twitter, Facebook, etc to promote various events and products.• Create, update and maintain Companies case studies, whitepaper, and datasheets using Adobe Indesign.• Extensive Industry research.

• 

  Cvent

  • Sr. Research Associate, Marketing

    • Jan 2008 - Feb 2011

    • Analysis and review of data related to corporate & organizational structure, service areas, products and services, brands, financial information, clients, accreditation and certification.• Creating a bridge between Sales team and client, providing the required information to sales team by secondary research.• Data synchronization in Salesforce from Jigsaw, Insideview.• Cvent Event Management Marketo Integration.• Having 4 direct reports under me, that involves: hiring, training doing the QA, performance review, setting up the goal and training and development plan for the subordinates.• Preparing & analyzing various Sales & Marketing report by using CRM tool Salesforce.• Undertake Training new hires on project specific aspects in order to achieve project targets.• Market Research as well as having experience in Supplier Network, Event Management & Web survey related activities like Competitor Analysis, content & Internet Research & Data Management.

• 

  ObjectWin Technology

  • Sr. Marketing Analyst

    • 2011 - 2011

    • Utilize online tools such as Onesource, ZomInfo, Hoovers, Factiva, Spoke, Jigsaw, Yahoo finance, Google finance etc.• Lead generation using Social Media platforms such as Linked In, twitters, various Blogs, RSS feeds, Press Release and general Internet based research.• Responsible for Email Marketing campaigns and creating Roadmap for Email Marketing, Online Demo & Product seminar.• Responsible for managing MS CRM and track the business pipeline maintaining status of current and upcoming opportunities.