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Bailey Torkelson is a seasoned marketing professional with a strong background in content creation and management. She has worked with various companies, including Blueprint.Inc, StyleBlueprint, and The Tab, where she has developed and executed marketing strategies, managed client relations, and created engaging content for social media platforms. Bailey holds a B.A. degree in English from The University of Alabama and has honed her skills in writing, editing, and poetry, with experience as an Editorial Intern at Slash Pine Press.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2021 - Present

      • Manage Content Marketing Assistant and Client Relations & Social Media Coordinator to ensure success in agency relations, client relations and social media performance• Maintain and grow readership and subscribers • Plan and execute sponsored giveaways • Create and implement marketing strategies across site and social media • Oversee all marketing campaigns and analyze data to evaluate success and plan future brand marketing and campaigns

    • SB Shop Manager
      • Feb 2021 - Dec 2021

      • Consistently work with small Southern businesses to promote and sell products • Maintain and grow customer base via email marketing, content marketing and social media marketing • Execute all social media campaigns • Create and implement marketing strategies across site and social media • Oversee all marketing campaigns and analyze data to evaluate success and plan future brand marketing and campaigns• Add new product lines, promote product lines, sell products and track shipments via Shopify • Manage customer service needs and requests

    • Editorial & Marketing Assistant Manager
      • Jun 2019 - Jul 2021

      • Assist Director of Marketing on marketing campaigns and efforts • Manage Client Relations & Social Media Coordinator and Marketing Associate • Execute Sponsored Content process for StyleBlueprint.com • Execute all SB Shop duties (finding and adding new product lines, daily Shopify tasks, marketing efforts, customer service)

  • StyleBlueprint
    • Birmingham, Alabama Area
    • Client Success Representative
      • May 2016 - Jun 2019
      • Birmingham, Alabama Area

      • Write minimum of 5 articles per month for StyleBlueprint.com • Plan, style, execute and write fashion photoshoots for StyleBlueprint.com What to Wear articles• Manage the StyleBlueprint Birmingham Instagram and Facebook pages with daily posts and paid and unpaid client promotion• Attend events and network on behalf of StyleBlueprint• Maintain positive client relations with all StyleBlueprint Birmingham partners

    • Writer & Launch Manager
      • Dec 2015 - May 2016

      • Research and write journalistic articles for The Tab Alabama as well as assist in the launching of the site by planning events and spreading word to draw attention to students.

  • Slash Pine Press
    • University of Alabama
    • Editorial Intern
      • Jan 2015 - May 2015
      • University of Alabama

      • Chose most impressive work out of pool of applicants, worked as a group to design, create and sell chapbook. • Held poetry readings and other Slash Pine Press events and was responsible for campus outreach to ensure a large captive audience was present

Education

  • 2012 - 2016
    The University of Alabama
    B.A, English

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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