Experience

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  Ayaydin-Miroglio Group

  • Istanbul, Turkey

  • Customer Analytics & Insight Senior Manager

    • Feb 2023 - Present
    • Istanbul, Turkey

    * Analyze datasets, uncovering key insights and trends & present them to the board.* To Interpret complex data sets into an actionable story* Collaborate with cross-functional teams to define key performance indicators (KPIs) * Develop and implement strategies for customer segmentation, targeting, and personalization to improve marketing effectiveness.* Collaborating closely with BI team to monitor and enhance CRM dashboards.* To ensure alignment with innovation and best practices in customer analytics within the Ipekyol Group and my department

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  Koc Finansman A.S.

  • Istanbul, Turkey

  • CRM & Customer Analytics Manager

    • Aug 2021 - Jan 2023
    • Istanbul, Turkey

    • Managing all CRM activities of Koçfinans end to end * Such as campaign management, monitoring GDPR KPIs, Defining & monitoring CRM OKRs • Responsible of data operations to support the Lifecycle Marketing strategy and execution that drive growth and retention. • Leading customer analytics projects such as Customer Segmentation• Designing Onboarding, Retention and Win-back Customer programs• Conducting & monitoring Churn Management Activities via utilizing predictive models• Team member of Digital Product Agile Team as developer and contribute to team on daily basis. * My contribution to the team is not limited with customer & analytics, we adapt T-Shape concept as an agile team and embrace our digital products as a whole.• Managing, utilizing & monitoring MS Dynamics CRM * Conducting integration process from scratch with consultants & IT department

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  Tanı Pazarlama ve İletişim Hizmetleri A.S.

  • Istanbul, Turkey

  • Senior Consultant - Data Science & Advanced Analytics

    • Dec 2016 - Jul 2021
    • Istanbul, Turkey

    • Generate value with analytics in marketing field• Building customer value strategy models • Working on data proactively • On board analytics consulting • Preparing target groups for campaigns• Making optimizations or revisions when needed • Conducting customer segmentation projects, from base micro segmentation to market segmentation• Extensive experience with SAS, SPSS Modeller and KNIME• Building predictive models with machine learning • Building product recommendation systems with ML

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  Akbank

  • Istanbul, Turkey

  • Assistant Manager(CRM)

    • Aug 2013 - Jul 2016
    • Istanbul, Turkey

    • Data Mining• Campaign Management• Preparation of SQL procedures• Automatization of recurrent codes• Determining Campaign Measurement Metrics• Portfolio Optimization• Big Data Analysis• Churn Management• Life Time Value Analysis• Strategic analysis support for Xsell,Upsell,Retetion & Attrition actions• Rule based customer segmentation• Data Preparation with SAS Enterprise Guide• Predictive Modelling with SAS Enterprise Miner (Xsell,Upsell, Churn Models ... etc.)• High performance Analytics• Decision Making (Modelling with Decision Tree, Regression etc.)• Project Planning• Channel Analysis• Maintain the analytic models and projects deployed in the live system• Test of newly built datamart fields• Preparation of business brief of projects

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  Türkiye 100

  • Project Responsible

    • Mar 2013 - Aug 2013

    Short term entrepreneurship project which is conducted by TEPAV and TOBB.

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  TEPAV (Economic Policy Research Institute)

  • Research Associate

    • Dec 2012 - Aug 2013

    • Statistical Analysis• Qualitative Analysis• Quantitative Analysis• Preparing survey forms• Preparing presentations to stakeholders• Data Quality Check• Collection of required panel data from official channels (OECD, TUIK etc.) • Conducting Research projects • Preperation of TEPE Index Monthly Bulletins • Preperation of TEPAV Turkey Monthly Employment Bulletin • Project Responsible of Turkey Fast Growth 100 Programme• Team Member of UNDP (United Nations Development Programme) Regional Competitiveness Toolkit Project (Skill Set Analysis and Life Quality Analysis )

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  Prosis Consultancy

  • Ankara, Turkey

  • CRM Consultant

    • Jul 2010 - Nov 2012
    • Ankara, Turkey

    • Conducting Research Projects (Customer Satisfaction Research, Market Research, Mystery Shopping Research)• Data quality check and statistical analysis, coordination with related parties.• Reporting the results& analysis of the collected data. Present the reports to board and the clients. • Preparing executive summaries of reports.• Preparing Questionnaire & Budget• Coordination of the pollsters• To make cost analysis for the upcoming projects• Preparing Project Plan of long term consulting projects.• Preparing quotations for the current RFQs.• Managing local and international Mystery Shopping Projects. Keeping continuous contact with International Partners.• To configure performance & wage management systems in the scope of productivity consulting.• Business analysis of processes in the scope of productivity consulting.

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  Vakifbank

  • Intern

    • Aug 2008 - Sep 2008

    Working as an Intern at Porfolio Management and Finance departments of the bank.

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  Kambeton

  • Intern

    • Aug 2007 - Sep 2007

    Internship in Accounting&Finance and Sales&Marketing Departmants.