Experience

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  Graphic Details, inc.

  • owner

    • Jul 2007 - Present

    Graphic designer experienced in Quark and Creative Suite. Over 17 years experience in designing print media: brochures, signage, logos, direct mail for food/grocery industry. Coordinate and art direct photography. Copywriting. Layout. Pre-press.

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  GRAPHIC DETAILS, INC

  • Free-lance Graphic Design

    • Jan 2007 - Present

    My own sole-proprietor company, building on past experience and focusing on creativeprint media including but not limited to catalogs, brochures, flyers, signage, logos andpackage design. Recent clients include POWER Engineers, Hailey, ID; Intermountain Pet Hospital; and Great American Appetizers, Nampa, ID; . Visit my website to view examples of my work.

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  Albertsons

  • graphic designer

    • 1990 - 2007

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  Ann Weatherwax

  • Senior Graphic Designer

    • 1990 - 2007

    Created direct mail, brochures, logo designs, point of sale materials, in-store signage,flyers, gift card designs, and package design to support Albertsons/Supervalu salesinitiatives. * Delivered significant savings to Albertsons by created a proprietary database ofstock photo images for creative use by multiple departments including Advertising, PrintAd Production, ecommerce, and Communications. * Increased total grocery basket sales with successful monthly, customer-targeteddirect mail initiative with over a million in circulation. Designed layout, recommendedthe content to feature and photograph, creative copywriting, and performed all pre-pressrequirements. * Enhanced customer service with the production of 36-page Party Planner three timesa year. Advised category merchandisers on creative direction and content, art directedphotography, creative copywriting, and prepress. * Developed the model for all corporate, weekly print ads which won favor amongfocus groups as the design of choice. Received the Marketing Above and Beyond PerformanceAward. * Teamed with marketing project managers and category merchandising directors toidentify and execute strategic sales objectives by providing in-store and onlinepromotional materials.; * Led the design team in the development of large-scale displays for special events(ie. Idaho State Legislator*s Reception, Stock Holder*s Meeting, Corporate MarketingManager*s Meeting). This included adhering to budget, materials management, contractingprinter, designing the signage and installation.

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  THE BAZAAR, INC

  • Visual Merchandising Manager

    • 1980 - 1990

    Design, coordinate and execute store window and floor displays of merchandise,mannequins, etc. for three stores. Managed staff of one full and one part-time. * Made yearly buying trip to San Francisco Display Market to purchase mannequins andprops, adhering to department budget. * Developed stage sets for fashion shows and trade shows (including stageproductions of Seventeen Magazine Back to School Fashion Shows; Set and stage designs for Wedding Party Fashion Shows. * Coordinated with merchandisers and advertising departments to promote appropriatemerchandise and support with distinctive POS materials. * Teamed with staff to create distinctive props which included building andfabricating seasonal and themed elements.