Experience

• 

  DOT

  • Puerto Rico
  • Public Relations and Communications Services
  • 100 - 200 Employee

  • Public Relations Data Assistant

    • Aug 2023 - Present

    Clients & Industries I've worked with within my role: L'Oréal Paris, Maybelline, NYX PMU, Garnier, Essie, Carol's Daughter, Thayers, Dark & Lovely, Dermablend, CeraVe, La Roche Posay, Vichy, Texaco, IHE Hotels, Global Mattress, Boston Scientific, World Class, Puerto Rico Cocktail Week, Distrito T-Mobile, Agrochic, Prep App, Carolina Jewelry, CBC (Lipton & OCA), Chihuahua Foundation, Colegio de Cirujanos Dentistas, Colgate, GMT, Veteranos (VA), Torres Nieva Design, Nair among others.Role Responsabilities: - Monitoring, capturing & collecting online publications of PR Efforts being held for all our clients (Both Organic & Paid Publications)- Social Media & Press Clipping - Social Listening in all Social Media platforms- Excel Data entry to create reports for our clients using metrics such as EMV & ROI among others- Support in the analysis of the results & recommendations, measuring KPI's & making sure that the client's campaign objectives and Earned Media Value Goals are being met - Support in updating our agency's database & CRMs (Influencers, Media among others)- Member of the coordinating department: in charge of the assembly of Events, Sendouts/PR Packages & RSVPs.

  • Operational Administrative Assistant

    • Apr 2022 - Oct 2023

    Role Responsabilities: - Front desk responsabilities & customer service - In charge of most of the Administrative & Operational processes - HR & Accounting assistant- In charge of coordinating internal activities for the DOT, Magnet People & Calderón Teams- In charge of the messenger/transportation service of every package that comes in & out of the office- 1:1 communication with influencers, clients, media etc so that every PR package arrives to their destination- Monitoring publications & initiatives of events, sendouts & media efforts for our clients- Data entry of the initiatives being held in order to create reports for our clients using tools like EMV & ROI. Support in the analysis of the results.- Member of the coordinating department in charge of the assembly of Events, Sendouts/PR Packages & RSVPs.

  • Public Relations and Administrative Assistant

    • Oct 2021 - Apr 2022

  • Public Relations and Administrative Assistant Intern

    • Jul 2021 - Oct 2021

    Responsabilidades:▪ Monitoreo de Publicaciones e iniciativas corriendo de clientes▪ Archivo de publicaciones (clippings)▪ Apoyo en la mensajería y coordinación para activaciones de Relaciones Públicas: send outs, etc.▪ Apoyo en Reportes de Resultados: Utilizar la herramienta de EMV (Earned Media Value) y ROIy Apoyo en el análisis de resultados▪ Apoyo en la actualización del listado de Influencers (Influencer Data Base)▪ Apoyo en creación y conceptualización de PR Packages▪ Apoyo en creación de planes de comunicación y redacción▪ Apoyo archivando documentos de clientes y organizando carpetas▪Tareas AdministrativasDestrezas desarrolladas:▪ Conocimiento de distintos segmentos y secciones de los medios de comunicación tanto locales como internacionales▪ Conocimiento de periodistas y editores en los medios de comunicación▪ Segmentación de influencers locales e internacionales por marcas y categorías▪ Relaciones con medios de comunicación, suplidores y clientes▪ Conocimiento en procesos creativos para desarrollar distintas estrategias▪ Organización y priorizar tareas, de acuerdo a lo que tenemos con los distintos clientes▪ Comunicación efectiva oral y escrita con distintos recursos, suplidores, clientes, medios de comunicación, etc

• 

  Céntrico

  • Guayama, Puerto Rico

  • Marketing Intern

    • Feb 2021 - May 2021
    • Guayama, Puerto Rico

    Assisted Centrico's Marketing Director in: · Research of industry news and trends· Research of digital and social media news and trends· Investigating Céntrico's target market and competition· Ideation and execution of content for social media· Ideation and execution of content for Céntrico's web page and email marketing campaigns· Ideation of initiatives for key dates and/or specific offers· Participating and collaborating in content production· Drafting of press releases· Developing presentations and proposals· Collaborating in Céntrico's newest campaign

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  American Marketing Association

  • Ponce, Puerto Rico

  • Sub Public Relationist of the American Marketing Association UPR Ponce Chapter

    • Aug 2020 - May 2021
    • Ponce, Puerto Rico

    Assist Public Relationist and work with the Public Relations Committee in the management and creation of social media content for the AMA UPR Ponce Chapter.

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  University of Puerto Rico-Ponce

  • Ponce, Puerto Rico

  • Administrative Assistant at the Extracurricular Activities Office - Work-Study Program UPRP

    • Jan 2016 - Mar 2020
    • Ponce, Puerto Rico

    · Assist secretary in different tasks related to the university's student associations· Collaborate in the reception area serving students, teachers and non-teachers· Create promotions, newsletters, reports and send emails among other important tasks

• 

  American Marketing Association

  • Ponce, Puerto Rico

  • Member of the Public Relations Committee of the American Marketing Association UPR Ponce Chapter

    • Aug 2018 - May 2019
    • Ponce, Puerto Rico

    Work with other members of the AMA UPRP's Public Relations Committee in order to manage and create social media content.