Experience

• 

  Unilever United States

  • Lead Social & Search Analyst (People Data Centre)

• 

  BBH Asia Pacific (Singapore)

  • Singapore

  • Account Director

    • Apr 2023 - Jul 2023
    • Singapore

• 

  We Are Social

  • Singapore

  • Account Director

    • Feb 2021 - Nov 2022
    • Singapore

• 

  Shopee

  • Singapore

  • Regional Marketing (Engagement - Feed)

    • Jun 2020 - Feb 2021
    • Singapore

• 

  Huge

  • Singapore

  • Engagement Manager

    • Jan 2019 - Jun 2020
    • Singapore

• 

  Unilever

  • Singapore

  • Lead Social & Search Analyst (People Data Centre)

    • May 2017 - Dec 2018
    • Singapore

    - Provide impactful and actionable solutions to stakeholders’ business questions based on multiple data sources- Deliver briefs and projects across all Unilever divisions (categories), assessing needs for insights, tools and data sources- Manage cross-country briefs and guide analysts to ensure quality and timely delivery of outputs- Assist Chief Storyteller and Delivery Hub manager in creating storyboards to present complex information in a simplified way- Work with tool vendors to identify and resolve issues with Asian language capabilities- Manage a team of junior analysts to support their day-to-day brief delivery functions

• 

  Starcom

  • Singapore

  • Social Manager

    • Aug 2016 - Apr 2017
    • Singapore

    - Provided day-to-day supervision and execution of client campaigns and brand pages including but not limited to social media channels, content creation, analytics, community management and partnerships- Developed metrics for campaign performance measurement- Created and developed strategic frameworks that deliver on clients’ objectives- Owned relationships with clients and agency team leads to ensure alignment and integration across all campaigns providing strategic input while guiding teams towards achievement of client objectives- Managed a team of 3- Developed team through performance management and identifying developmental opportunities- Assisted Content Practice Lead in identifying new business leads and new business pitches

• 

  Vocanic

  • Singapore

  • Social Media Analyst

    • Aug 2014 - Aug 2016
    • Singapore

    -Conduct social listening projects and analyze social media data into understandable and actionableapproaches-Identify emerging consumer, product and industry trends-Conduct regular audits of social analytics and listening tools-Work closely with Account Management and Business Development teams to formulate pitchpresentations for new client opportunities

• 

  Jefflyne Golden Holdings Pte. Ltd

  • Singapore

  • Senior Marketing Executive/Corporate Communications

    • Sep 2012 - Aug 2014
    • Singapore

    - Maintain and develop new business relationships with customers- Provide after-sales customer service and technical support for any claims and technical issues- Develop marketing strategies to maximize overall company profit margin- Co-authored and edited contents for the company’s 2012 and 2013 Annual Report- Directed photo shoot sessions for Annual Report contents- Oversaw final design and end product of company’s Annual Reports

• 

  adaQuest Inc

  • Bellevue, WA

  • Social Media Analyst

    • Sep 2011 - Apr 2012
    • Bellevue, WA

    - Developed social media strategies - Maintained company’s presence in social media- Tracked and analyzed social media campaign’s effectiveness- Wrote press releases to update company’s achievements to local business publications - Identified and developed business relationships with new potential clients

• 

  Techstars. (GoChime.com)

  • Seattle, WA

  • Intern

    • Jun 2011 - Sep 2011
    • Seattle, WA

    - Worked with an early-stage tech startup to develop their marketing and SEO strategies - Developed and maintained company’s presence in various social media platforms-Tracked and analyzed SEO campaign’s effectiveness using Google Analytics Tool. - Assisted with presentation materials preparation prior to meeting with potential investors

• 

  UBS Financial Services

  • Marketing Intern for Cahoon Wealth Management Group

    • Oct 2010 - Dec 2010

• 

  Blink Online Marketing

  • Marketing Research Intern

    • Mar 2010 - Aug 2010

• 

  IndoPacific Edelman

  • Corporate/ Financial Communications Intern

    • Jun 2009 - Sep 2009

    - Aided in developing communication materials during crisis situations- Provided general administrative support, ie. Correspondence with media, commercial valuation etc. - Maintained media databases and coordinated media mailings- Wrote summary reports on daily media tracking - Assisted in PR-related events including press conferences, media tours- Developed feature stories for media publications

• 

  IndoPacific Edelman

  • Intern

    • 2009 - 2009