Experience

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  Al Jazeera Media Network

  • Qatar
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Senior News Editor | Arabic Digital Newsroom

    • Jan 2019 - Present

    • Established Aljazeera Digital Newsroom and developed platform-tailored editorial strategy for different digital platforms (Facebook, Youtube, Instagram, X and TikTok); • Hired, trained, and lead a sizable onsite and offsite team of journalists stretching over several countries in North Africa and the Middle East as well as Canada; respectively covering local, regional, and international News on a daily basis; • Diversified Al Jazeera digital production to include Explainers, Realtime, Profiles, Context Stories and original production.• Launched several new mobile-friendly products such as:o Ejaz: An Award-winning mobile-friendly sub-brand of Al Jazeera providing succinct news summary on daily and weekly basis as well as an audio format (Ejaz Podcast); o Ejaz Challenge: An audience-based interactive experience where viewers shoot and share their own version of Ejaz news summary;o Al-Mustashar: A video format where an expert guest comments on a specific issue.• Achieved a major expansion in Aljazeera’s social media audience base as follows:o Expanded Aljazeera’s Youtube subscriber base from 2.7 million subscribers in 2018 to 16.3 million subscribers in 2024;o Increased Aljazeera’s Instagram followers from 2.8 million in 2018 to 9.2 millions in 2024; o Generated the highest level of user interaction among Arabic News outlets for AlJazeera Twitter account. • Received several nominations, got shortlisted and won numerous Awards.

  • Senior Producer

    • Nov 2016 - Dec 2018

    • Co-founded, produced, and presented daily news coverage from social media adapted for a TV format;• Provided trainings in the integration of social media content in the News.

  • Senior Producer | Al Jazeera Human Rights Institute

    • Jan 2013 - Oct 2016

    • Reported on refugee matters from Italy, Turkey, and France; • Managed the production of 2 award-winning documentaries on the war on Gaza in 2014: ‘War Tweets’ and ‘Shuja’iyya Massacre’

  • Founder & Executive Manager | Aljazeeratalk.net

    • Jun 2006 - Jan 2015

    • Founded Al Jazeera Talk's website, creating an opportunity for Arab youth worldwide to freely express their opinions;• Established Al Jazeera Talk department at Aljazeera Media Network, building a strong base for a New Media Department;• Recruited members for Aljazeera Talk from a diverse range of countries, communicating with young activists worldwide;• Conducted social media trainings promoting the use of social media networks amongst international activists;• Represented Al Jazeera Talk at numerous conferences worldwide, delivering the mission and vision internationally;• Launched online campaigns during the war on Gaza enhancing the role of online media in instigating change;• Provided independent field correspondents – members of Al Jazeera Talk during the Egyptian revolution.

  • New Media Journalist | Arabic Channel Newsroom

    • Jan 2007 - Dec 2012

    • Conducted social media training, promoting the use of social media networks in mainstream journalism;• Introduced social media platforms to the Arabic Channel, establishing a new media desk in the Newsroom;• Created a YouTube Channel for Al Jazeera Media Network, allowing unique content to be widely viewed;• Produced a people's opinions segment for "Al Hassad" program, airing opinions collected from YouTube;• Participated in producing technology and new media related reports, highlighting the importance of new media;• Invited as a guest speaker in several Al Jazeera Programs, discussing the emergence of new media and related technologies;• Selected guest speakers for Al Jazeera Programs, encouraging young activists to express their opinions.

  • Executive Producer

    • Jan 2009 - Dec 2010

    • Co-founded the first of its kind ‘Minbar Al Jazeera’ program integrating social media posts and trends into a weekly TV program;• Presented a range of ideas for possible reports from the Arab world, providing the team with trending unique topics;• Pitched key segments for a program to be launched on Al Jazeera, investigating creative new ways to attract audience;• Gathered news, contacts, pictures from independent activists during the Arab Spring, creating alternative sources of information;• Produced several reports on social, political and new media-related issues for Al Jazeera Programs;• Participated in creating several pilots for a new program on Al Jazeera, utilizing social media platforms extensively;• Contributed to the creation of detailed launch plans for several programs to be aired on Al Jazeera;

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  Al Jazeera Media Network

  • Doha, Qatar

  • Senior Designer | Graphics Department

    • Feb 2004 - Dec 2006
    • Doha, Qatar

    • Suggested a brand book for Al Jazeera, encouraging a uniform look and feel to the Network's visual identity;• Designed daily news graphics, creating visual comfort for viewers during news broadcasts;• Created title designs and chapter heads for news bulletins, reports and programmes, allowing graphical interpretations of the content presented;• Constructed several design suggestions, attempting to further develop some of the art work screened on Al Jazeera;• Implemented all design-related phases for a solidarity campaign during Sami Al Hajj's imprisonment, using creativity to deliver a message.