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Bio

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Afaq Khan is a seasoned sales professional with extensive experience in business development, key account management, and team leadership. He holds an MBA from Hillford University and a B.Com. from Karachi University, with a strong foundation in marketing, finance, and operations. With a proven track record of driving business growth, Afaq has worked with top companies in Saudi Arabia, including Alireza Holding, Techmart, and Al Wajha Information Technology.

Experience

  • Alireza Holding
    • Al-Riyadh, Saudi Arabia
    • Regional Sales Manager
      • Apr 2016 - Present
      • Al-Riyadh, Saudi Arabia

       Responsible for Retail Partner Accounts, Responsibility included generating the business and achieves assigned targets.  Extensive experience maintaining solid customer and client relations. Adept at developing effective patient / customer assistance programs. Solid understanding of Vendor Management and negotiation. Ability to efficiently work in often fast-paced environments. Solid knowledge of Vendor Contract Negotiation procedures and techniques. Excellent people skills including timely problem resolution efforts. Looking for import and local buying for online/offline retail and trade business.  Ensure effective sellout from shelves & supervision Merchandisers & Promoters  Target allocation for category / sales managers. Responsible for P and L of given department. Consider Market conditions – Market Research e.g. SWOT analysis , Marketing Mix - Product, Price, Promotion. Successful tie ups with vendors for retailers. Buying Range Plan/Assortments/OTB/Vendor Development/Sales Forecast/etc. Plane & Provide business strategies, marketing, financial and management controls, human resources, information technology, e-business and operations, and supply-chain management. Ensure Business Sales segment’s profitability and sales targets across the region wise develop and maintain appropriate relationships with the key accounts within the business organizations to promote the product offering and create new leads

    • Computers and Electronics Manufacturing
    • 100 - 200 Employee
    • Product Manager
      • Jan 2015 - Mar 2016

       Business Development and establishing Partners in the KSA, to increase Channel Breadth for responsible products. Effectively manage relationships with clients post initial sales cycle to continuously monitor satisfaction levels and to identity further opportunities within the same account. Conducting Work Shops for the channel partners of SMB, Retails & Power Retailers in three different regions of Saudi Arabia. Create Awareness of MS Products through various marketing tool & promotional activities. Meet with business Managers to discuss, define and capture requirements – User Research Analyze current business operations and constantly explore ways to maximize efficiency and grow profits.  Consider Market conditions – Market Research e.g. SWOT analysis , Marketing Mix - Product, Price, Promotion, Place Stock Planning, Ensuring Optimization of Stocks and Product Movement by checking aging in every 60 - 90 days. Engaging New Partners Focused on Different Verticals and increase visibility.. Vendor finalization (Both Importers and Local). Communication with vendors in all areas like Promotions, Pricing, Backend Rebates, MDF on each quarter, marketing activities required etc. Prepare & Submitting PoS report twice in a week to the vendor (MS). Submitting Business Plan to the Vendor on every month by negotiating in all areas which will be advantage to the distributer.

    • Retail Sales Manager
      • Dec 2011 - Dec 2014

       Responsible for Channel & Retail Partner Accounts, Responsibility included generating run rate business to achieve the assigned targets. Exploring opportunities for new and incremental business with current Channel & Retail Partners Manage Customer relationship with new and existing clients in Channel & Retail Market  Customer Relation and monitoring of the project up to completion  Working on various spiffs & promotions & achieving them with Retail & Channel  Generating new business opportunities with new Partners in Retail & Channel Responsible for the following brands: Nokia Devices & Accessories, Samsung Accessories, Xcell, Sony, Belkin, Netgear & Logitech etc.  Increasing the market share, revenue and overall profitability of the business  Attend conference, exhibitions & trade shows to enhance sales and technical skills  Impart occasional marketing/product trainings to partners to keep them updated on new technology Hold road shows & make presentations for product awareness & reward performing partners Ensure effective sellout from shelves & promoter supervision Get more & more penetration & partners loyalty Ensure partner health & attend to their issues  Ensure EOL products dealt in needed execution Gain partner trust & commitment for needed performance Ensure prices are competitive

    • Business Development Manager
      • Oct 2009 - Nov 2011
      • Saudi Arabia

       Formulating and implementing marketing strategy in time and in to Driving successful promotional campaigns to launch new products successfully and faster establishment  Building strong relationships with key business partners like Channel & Retail, as well Ensure customer satisfaction  Developing a brand image for key products and influencing buyers’ behavior for promoting company’s products  Keeping an eye on market trends and thereby, defining marketing requirements for current and future products  Looking for potential partners for business development and grabbing opportunities to turn them into loyal clients  Mapping business dynamics with continuous monitoring competitor moves, product evaluation and changing needs for realigning strategies to neutralize competition and stay afloat  Monitor & Develop with innovative methods to increase sales and accounts, promote business to increase market size in the region wise  Review the sales improvement related to SOHO/Channel, Retail & Hyper in the all region  Ensure Business Sales segment’s profitability and sales targets across the region wise  Propose new plans and programs to improve the effectiveness of the Sales  Develop and maintain appropriate relationships with the key accounts within the business organizations to promote the product offering and create new leads  Monitor Region Sales and alignment with country business strategy  Developing a brand image for key products and influencing buyers’ behavior for promoting company’s products  Administering local promotions and interfacing with the team for business development and appointing new clients  Accountable for price list, stock forecast, placing orders with Distributors to maintain Inventory level and Aging of stock

  • Logicom Distribution
    • Al-Riyadh Governorate, Saudi Arabia
    • Corporate Sales Manager
      • Jun 2008 - Sep 2009
      • Al-Riyadh Governorate, Saudi Arabia

      Manage Customer relationships with new and existing clients Customer Relation and monitoring of the project up to completion Working on various spiffs & promotions & achieving them Generating new business opportunities with new Corporate Partners Responsible for the following brands: Cisco, HP, Symantec & Trend Micro Responsible for Major Partner Accounts, Responsibility included generating run rate business to achieve the assigned targets Increasing the market share, revenue and overall profitability of the business Attend conference, exhibitions & trade shows to enhance sales and technical skills

  • ASBIS
    • Al-Riyadh Governorate, Saudi Arabia
    • Regional Sales Manager
      • May 2005 - May 2008
      • Al-Riyadh Governorate, Saudi Arabia

       Developing the reputation as a new value added distributor in the market while developing relations with existing, new and upcoming business partners in Channel & Retail Market Generating new business opportunities with new Partners. Consolidating relationship with the new partners. Responsible as PM – Toshiba and take care as Sales Manager of the following brands: D-Link, Dell, Lenovo, Seagate, Hitachi, Canyon, AMD, ATI Sapphire VGA, AOC LCD’s, etc. Working closely with Channel & Retail & Hyper & Major Corporate Customers Keeping a keen track on Revenue & Collections Working on various spiffs & promotions & achieving them Increasing the market share, revenue and overall profitability of the business Coordinating with the subsidiary in sharing and creating sales leads to push sales out Responsible for Major Partner Accounts, Responsibility included generating run rate business to achieve the assigned targets. Exploring opportunities for new and incremental business with current partners. Submitting a pipeline for the expected monthly business to the sales director and making sure to close the forecasted target

  • E2 Solutions
    • Al-Riyadh Governorate, Saudi Arabia
    • Corporate Sales Manager
      • Apr 2002 - Apr 2005
      • Al-Riyadh Governorate, Saudi Arabia

       Develop a sales plan and strategy to strengthen customer relationships with E&P companies Develop Account Management Strategies Manage Customer relationships with new and existing clients Provide visible and ongoing business development in Middle East Manage all sales activities for regional accountability Responsible for the following brands: Cisco, Dell etc. Provide accurate and timely sales forecasts Seek out, analyze and communicate market intelligence Participate in the strategic planning process to provide short, intermediate and long-term business objectives and goals Assist in tendering process Attend conference/exhibitions/trade shows as appropriate Work with the marketing personnel and Regional Directors to devise effective marketing strategies Certified EMC Proven Professionals

  • Al Wajha Information Technology
    • Al-Riyadh Governorate, Saudi Arabia
    • Major Account Sales Manager
      • Feb 1997 - Mar 2002
      • Al-Riyadh Governorate, Saudi Arabia

       Selling of Hardware, Software, integrated LAN and WAN Solutions Analysis of Customer Requirement and provide consultancy services for the right solution Day-to-Day follow-up of Customer need and proper co ordination of technical team to implement the project Customer Relation and monitoring of the project up to completion Responsible for the following brands: Cisco, HP, Acer, Dell, IBM, Toshiba, LG, Epson Creative and Economical solution as per Customer need Sales Forecasting and Report Management process for the future sales goal Monitoring of Customer Invoice and collection through Finance Dept Presentation of Sales Report and Business Development Cycle to achieve better result in sales Manage Customer Relationship with new and existing clients Work with marketing personnel and higher management to advise them effective marketing strategies Develop yearly sales plan and strategy to strengthen customer relationship for new business Attend conference, exhibitions & trade shows to enhance sales and technical skills

Education

  • Hillford University - USA
    Master of Business Administration - MBA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • Karachi University
    Bachelor of Commerce (B.Com.)
  • Arman School
    High School

Suggested Services

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Industry Focus. “Computers and Electronics Manufacturing”

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