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Adrienne Mobley profile image

Adrienne Mobley

Director of Online Marketing, Advertising and Customer Insights at The Bradford Exchange
Intro Book
Marketing executive with 16+ years of experience driving digital marketing and marketing strategy.
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Location
Jacksonville, Florida, United States, US
Skills
  • Marketing Strategy
  • Social Media Marketing
  • Direct Marketing
  • Digital Marketing
  • Graphic Design
  • Show all
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Bio

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Adrienne Mobley is a seasoned marketing executive with 16 years of experience in digital marketing, marketing strategy, and leadership. She has managed multiple brands and teams, driving results through data analysis and creative direction. Mobley holds an MBA and a Bachelor's degree in Advertising Design from the University of Maryland.

Experience

  • The Bradford Exchange
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Director of Online Marketing, Advertising and Customer Insights
      • Mar 2019 - Present

      Direction of the Hamilton Collection’s digital marketing efforts, including site merchandising, paid advertising (Facebook, Instagram, Google), organic social media, and email. Manage Hamilton’s creative department to produce print and digital assets for all products, including those licensed with Disney, NFL, MLB, NHL, and Coca-Cola.

    • Director of Online Marketing, Advertising and Customer Insights
      • Mar 2019 - Present

    • Digital Marketing Manager
      • Jul 2008 - Mar 2019

      Support the Hamilton Collection’s website and digital marketing strategy as well as the management of the direct response creative testing process for over 350 products annually.

  • MPS Group
    • Jacksonville, Florida Area
    • Marketing Director
      • Nov 2002 - Mar 2007
      • Jacksonville, Florida Area

      Managed B2B marketing and public relations activities for five MPS brands. Supervised department resources, including creative services and event marketing. Assisted with national public relations efforts and the annual report.

  • AOL
    • Dulles, VA
    • Product/Program Manager
      • Jan 2000 - Feb 2002
      • Dulles, VA

      Launched AOL PLUS Powered by DirecPC, a broadband Internet product utilizing satellite technology. Worked with the product manufacturer, national retailers and U.S. satellite dealers to expand the broadband footprint across the U.S. and create a positive customer experience.

Education

  • 1996 - 1999
    University of Maryland
    Master of Business Administration, Marketing/Marketing Management, General
  • 1990 - 1994
    University of Maryland College Park
    Bachelor's degree, Advertising Design

Suggested Services

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Industry Focus. “Marketing and Advertising”

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