During the past few years marketers have faced, more than ever, the need for content. However, the content created was always pushed content from brands. We no longer live in world of fictional brand messaging. Instead, we now live in world where consumers consume content on a daily basis from peers that they trust, content that is more human and authentic. We’re a new type of agency, we help brands unlock user generated content, or UGC, content that’s been created by consumers about your brand, product or services. Other agencies, that bill via the hour and on huge retainers, want to create your campaigns around some cleverly written sales messages. We allow advocates, your loyal consumers, to create the story for you and influence their peers making your brand more authentic and human. Companies like Burberry, AirBnb, Atlantis The Palm, Starbucks, Coca-Cola, have all started to let their customers be the voice of the brand with successful user generated content led campaigns. These companies aren’t the only ones to find success with user generated content; 65% of brands believe UGC is more influential than brand content or messaging, and 85% of consumers agree that authentic messaging from peers that they have context with is more influential than brand videos, photos and ads.
