DigiToK (Tree of Knowledge Digital Pvt. Ltd.) is the latest initiative by Anita and Siddhartha Basu, directors of Tree of Knowledge Dot Com Pvt. Ltd., and founders of Big Synergy Media ltd., a leading television production house. Together they have more than 30 years of experience in the TV and knowledge engagement space, with an unmatched track record of developing and delivering high quality, rich and varied content for various platforms. Having been domain leaders of factual entertainment in mass media, their new venture, DigiToK has a digital-first outlook. The main focus will be to capitalise on digital technology and platforms to build exciting audio visual and multilingual properties by way of apps, formats, games, and other interactive platforms to inform, educate and entertain users in India and the world. Legacy: Mr. Siddhartha Basu is the country's foremost quiz master, television producer-director, author and actor, and Mrs. Anita Kaul Basu is a successful TV producer and entrepreneur. Over the years, they have pioneered platforms of mass participation on a nationwide scale by employing exceptional designs and methodologies. The team’s competencies in show management have been unparalleled in terms of innovative ideas, in-depth research, and state of the art production technology. Together, Mrs. and Mr. Basu have built and led teams which have produced popular, award-winning and acclaimed knowledge based shows on TV for over 3 decades, the most famous of which is Kaun Banega Crorepati (in Hindi and 7 regional languages). Other shows helmed by them include Kya Aap Paanchvi Pass Se Tez Hain, News Wiz, Heartbeat, the Mastermind India series, India's Child Genius, Bollywood ka Boss, Quiz Time and many more. Their non-TV initiatives include an 8 volume series of Know for Sure general knowledge workbooks for school students (with 7mn+ copies sold), and more than 1,500 live quiz events across India and abroad on multifarious subjects for diverse clients.
