Experience

Tree of Knowledge Digital Pvt. Ltd.

• India
• E-Learning Providers
• 1 - 100 Employee

• Content Researcher

  • Dec 2018 - Sep 2020

  • Generated, edited, verified and translated (English <> Hindi) content for knowledge-based shows such as Kaun Banega Crorepati (Hindi, Marathi and Kashmiri), India Today News Wiz and HT Pace Inquizitive • Oversaw content and general management for on-ground legs of each of the aforementioned shows/events • Conceptualized, documented and storyboarded the features and functionality of two upcoming knowledge-based apps and reviewed their development; while also generating, editing and… Show more • Generated, edited, verified and translated (English <> Hindi) content for knowledge-based shows such as Kaun Banega Crorepati (Hindi, Marathi and Kashmiri), India Today News Wiz and HT Pace Inquizitive • Oversaw content and general management for on-ground legs of each of the aforementioned shows/events • Conceptualized, documented and storyboarded the features and functionality of two upcoming knowledge-based apps and reviewed their development; while also generating, editing and supervising app content • Curated and edited QuizTime, a quiz for school children in the Telekids section of The Telegraph, Kolkata •Curated, edited, verified and translated K-12 content for publications such as Britannica Know for Sure • Planned and executed a daily quiz series on Facebook in March-April 2020 called Lockdown Quiz Time • Oversaw basic business development, including planning and pitch-presentations for various clients Show less • Generated, edited, verified and translated (English <> Hindi) content for knowledge-based shows such as Kaun Banega Crorepati (Hindi, Marathi and Kashmiri), India Today News Wiz and HT Pace Inquizitive • Oversaw content and general management for on-ground legs of each of the aforementioned shows/events • Conceptualized, documented and storyboarded the features and functionality of two upcoming knowledge-based apps and reviewed their development; while also generating, editing and… Show more • Generated, edited, verified and translated (English <> Hindi) content for knowledge-based shows such as Kaun Banega Crorepati (Hindi, Marathi and Kashmiri), India Today News Wiz and HT Pace Inquizitive • Oversaw content and general management for on-ground legs of each of the aforementioned shows/events • Conceptualized, documented and storyboarded the features and functionality of two upcoming knowledge-based apps and reviewed their development; while also generating, editing and supervising app content • Curated and edited QuizTime, a quiz for school children in the Telekids section of The Telegraph, Kolkata •Curated, edited, verified and translated K-12 content for publications such as Britannica Know for Sure • Planned and executed a daily quiz series on Facebook in March-April 2020 called Lockdown Quiz Time • Oversaw basic business development, including planning and pitch-presentations for various clients Show less



Coding Blocks

• India
• E-learning
• 100 - 200 Employee

• Head of Marketing

  • May 2017 - Jul 2018

  • Set up marketing strategy with end-to-end ownership in the early-stage startup and took student count from 400-450 per session to 1500+ per session • Oversaw all on-ground activation such as hoardings, pamphlet distribution, college fest sponsorships etc. • Oversaw all content and communication – social media posts, messages, mailers etc. • Organized fortnightly online and physical events and meetups partnering with over 50 institutions for workshops – Also set up a robust campus… Show more • Set up marketing strategy with end-to-end ownership in the early-stage startup and took student count from 400-450 per session to 1500+ per session • Oversaw all on-ground activation such as hoardings, pamphlet distribution, college fest sponsorships etc. • Oversaw all content and communication – social media posts, messages, mailers etc. • Organized fortnightly online and physical events and meetups partnering with over 50 institutions for workshops – Also set up a robust campus ambassador program for over 150 colleges • Oversaw complete line-up of company merchandise from designing to distribution • Handled multiple B2B activities enabling clients conduct workshops, hackathons and placement tests • Handled digital promotions – Facebook and Google Ads – ranging between ₹1,00,000 and ₹5,00,000 monthly • Oversaw setting up of new learning center in Noida – right from planning stage till marketing and launch Show less • Set up marketing strategy with end-to-end ownership in the early-stage startup and took student count from 400-450 per session to 1500+ per session • Oversaw all on-ground activation such as hoardings, pamphlet distribution, college fest sponsorships etc. • Oversaw all content and communication – social media posts, messages, mailers etc. • Organized fortnightly online and physical events and meetups partnering with over 50 institutions for workshops – Also set up a robust campus… Show more • Set up marketing strategy with end-to-end ownership in the early-stage startup and took student count from 400-450 per session to 1500+ per session • Oversaw all on-ground activation such as hoardings, pamphlet distribution, college fest sponsorships etc. • Oversaw all content and communication – social media posts, messages, mailers etc. • Organized fortnightly online and physical events and meetups partnering with over 50 institutions for workshops – Also set up a robust campus ambassador program for over 150 colleges • Oversaw complete line-up of company merchandise from designing to distribution • Handled multiple B2B activities enabling clients conduct workshops, hackathons and placement tests • Handled digital promotions – Facebook and Google Ads – ranging between ₹1,00,000 and ₹5,00,000 monthly • Oversaw setting up of new learning center in Noida – right from planning stage till marketing and launch Show less



Uber

• United States
• Internet Marketplace Platforms
• 700 & Above Employee

• Marketing Associate

  • Jul 2016 - Feb 2017

  - Worked with the marketing team, looking into partnerships, re-engagement, strategy and activation campaigns - Planned on-ground promotions for UberPOOL and UberMOTO to increase ridership in Delhi-NCR - Worked for proprietary wedding transportation solution, UberWEDDINGS, right from conceptualization to partnership and implementation - Worked with the marketing team, looking into partnerships, re-engagement, strategy and activation campaigns - Planned on-ground promotions for UberPOOL and UberMOTO to increase ridership in Delhi-NCR - Worked for proprietary wedding transportation solution, UberWEDDINGS, right from conceptualization to partnership and implementation