Path to Purchase Institute
Market ResearchView the employees at
Path to Purchase Institute-
Jacqueline Barba Digital Editor for EnsembleIQ's Path to Purchase Institute
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Chicago, Illinois, United States
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Rising Star
prateek jain market funda at marketing-
Jaipur, Rajasthan, India
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Rising Star
Marlene Shaffer Marketing Strategy | Integrated Marketing | Digital Marketing | Creative Strategist-
Greater Chicago Area
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Top 10%
Christopher Barry Director of Membership Development at EnsembleIQ - Path to Purchase Institute-
Toronto, Ontario, Canada
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Rising Star
Heidi Bitsoli Writer, editor, researcher, proofreader, reviser-
St Clair Shores, Michigan, United States
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Top 5%
Overview
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
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